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Affiliate 2.0 - Discover Ten Top New Webtrends
 

Affiliate 2.0 - Discover Ten Top New Webtrends

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Consumers are blogging, posting, digging and searching at unprecedented rates. The next wave of an internet explosion is upon us. What does it mean for affiliates? What can we learn from these new ...

Consumers are blogging, posting, digging and searching at unprecedented rates. The next wave of an internet explosion is upon us. What does it mean for affiliates? What can we learn from these new webtrends that we can apply for business?

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    Affiliate 2.0 - Discover Ten Top New Webtrends Affiliate 2.0 - Discover Ten Top New Webtrends Presentation Transcript

    • AFFILIATE WEB 2.0 Discover the 10 companies defining the new internet Affiliate Summit January 23, 2007 Jay Berkowitz [email_address] 561-620-9121
    • Background
      • Developed ‘Live’ campaign used in 208 countries
      • Managed largest territory in country. Developed promotion in 15 th year
      • Developed internet sales and marketing strategy, sold first integrated deal
      • Created 4 of 6 ‘Hall of Fame’ banners
      • Launched Atkins Diet Online, 22 diets overall
      • Launched TenGoldenRules.com in 2003
    • What is TenGoldenRules.com?
      • Marketing Consultants
      • Drive more visits to your site
      • Convert the visits to sales
      • Strategy, Creative, Affiliate Management, Landing Pages, Search, Blogs, Optimized PR
    • Annie’sCostumes.com 15% of $4.8 Billion Industry Click to Search
    • AmericanDiabetes.com $30+ Per Lead, no reversals
    • Objectives
      • Define Web 2.0 and what it means for Affiliates
      • Who is succeeding and what is driving their success?
      • What is MySpace? And, how did they become the number 6 website in the world
      • Why is a 1 year old company worth $1.65B
      • What’s a Long Tail and how can I get one?
      • Blogs. Podcasts. Wiki’s. What new technologies are important to the affiliate business?
      • What is the latest evolution in Public Relations and how can affiliates benefit from this approach?
    • Internet Marketing Tools
        • Alexa.com http://download.alexa.com/index.cgi
            • Ranking based on unique visitors and page views
            • Traffic Details
            • Related Links
    • Internet Marketing Tools
        • Alexa.com http://download.alexa.com/index.cgi
            • Ranking based on unique visitors and page views
            • Traffic Details
            • Related Links
        • Google Page Rank http://toolbar.google.com
            • A link from page A to page B is a vote for page B.
            • Votes cast by "important" pages weigh more heavily
            • Relevant pages weigh more heavily
    • Internet Marketing Tools
        • Alexa.com http://download.alexa.com/index.cgi
            • Ranking based on unique visitors and page views
            • Traffic Details
            • Related Links
        • Google Page Rank http://toolbar.google.com
            • A link from page A to page B is a vote for page B.
            • Votes cast by "important" pages weigh more heavily
            • Relevant pages weigh more heavily
        • Syntryx www.Syntryx.com
    • Web Tools – Syntryx Reverse link search to site
    • Web Tools - Syntryx Number of links to AffiliateSummit.com from Search Engines, ODP/DMOZ
    • Web Tools - Syntryx Where linking servers are located… Affiliate Summit London???
    • Web 2.0 - What is it?
    • Web 2.0 - What is it?
      • “ In the simplest terms it's the phrase being applied to 'the second coming' of the internet. Dot-com investors are partying like it's 1999 … getting everybody talking about the internet once more and its increasing relevance to our lives.”
    • Web 2.0 - What is it?
      • “ In the simplest terms it's the phrase being applied to 'the second coming' of the internet. Dot-com investors are partying like it's 1999 … getting everybody talking about the internet once more and its increasing relevance to our lives.”
      • “ Web 2.0 is a bit of a catch-all which covers a broad range of new online services, user-generated content, communities and social networking tools . The phrase also refers to the creation of far greater levels of interactivity.”
      • Silicon.com
    • Web 2.0 - What is it?
      • “ In the simplest terms it's the phrase being applied to 'the second coming' of the internet. Dot-com investors are partying like it's 1999 … getting everybody talking about the internet once more and its increasing relevance to our lives.”
      • “ Web 2.0 is a bit of a catch-all which covers a broad range of new online services, user-generated content, communities and social networking tools . The phrase also refers to the creation of far greater levels of interactivity.”
      • Silicon.com
      • Web 2.0 is a phrase coined by O'Reilly Media in 2004 to refer to a …second-generation of Internet-based services that let people collaborate and share information online in new ways — such as social networking sites, wikis, and communication tools.
      • http://www.oreillynet.com (Tim)
    • AFFILIATE WEB 2.0 Discover the 10 companies defining the new internet
    • # 1 – PayPal (eCommerce)
      • Trend
      • Made eCommerce mainstream/Long Tail
      • $150B online in 2006
      # 1 – PayPal (eCommerce)
      • Trend
      • Made eCommerce mainstream
      • $150B online in 2006
      • Point-in-Time
      • Purchased by eBay in July 2002 in a deal valued at $1.5 billion.
      # 1 – PayPal (eCommerce)
      • Trend
      • Made eCommerce mainstream
      • $150B online in 2006
      • Point-in-Time
      • Purchased by eBay in July 2002 in a deal valued at $1.5 billion.
      • Others Players in the Space
      • eBay, Yahoo Stores, watch for Google Checkout
      # 1 – PayPal (eCommerce)
      • Trend
      • Made eCommerce mainstream, $150B online in 2006
      • Point-in-Time
      • Purchased by eBay in July 2002 in a deal valued at $1.5 billion.
      • Others Players in the Space
      • eBay, Yahoo Stores, watch for Google Checkout
      • How to Apply it to the Affiliate Business
      • eCommerce enabled the affiliate explosion
      • CJ/LinkShare are ‘PayPal’ for affiliates
      • What is your ‘long tail’ opportunity?
      # 1 – PayPal (eCommerce)
    • Commission Junction on CJ.com
    • Long Tail - Why the Future of Business is Selling Less of More Chris Anderson
      • Amazon can ‘stock’ considerably wider inventory than a traditional book or music store which only has room for classics and bestsellers.
      Best Sellers Sales The Long Tail
    • Best Sellers
    • Best Sellers Long Tail
    • Library Research
    • Library Research Long Tail Research
    • Annie’s Costume’s Retail Closed Halloween ‘04
    • Annie’s Costume’s Retail Closed Halloween ‘04 Annie’sCostumes.com30,000 SKU’s
    • Local Drug Store
    • Local Drug Store AmericanDiabetes.com
    • # 2 – MySpace Alexa Rank 6 Google Page Rank 9/10
      • Trend
      • Mini-sites, video sharing, listing, voting, tagging
      • Huge Traffic on the ‘Living Web’
      # 2 – MySpace
    • # 2 - MySpace From 100,000 to 6 on Alexa
      • Trend
      • Mini-sites, video sharing, listing, voting, tagging
      • Huge Traffic on the ‘Living Web’
      • Point-in-Time
      • MySpace Alexa
      • Monday May 29, 2006 270,000 sign-ups
      # 2 – MySpace
      • Trend
      • Mini-sites, video sharing, listing, voting, tagging
      • Huge Traffic on the ‘Living Web’
      • Point-in-Time
      • MySpace Alexa
      • Monday May 29 270,000 sign-ups
      • Others Players in the Space
      # 2 – MySpace
    • YouTube – 30 Million Views/Day! Purchased by Google for $1.65B Alexa Rank 10 Google Page Rank 7/10
    • FaceBook – 7 Million users at 2,000 universities Alexa Rank 71 Google Page Rank 6/10
    • Craigslist – Classifieds, Real Estate, Very Few Paid Alexa Rank 30 Google Page Rank 7/10
    • Flickr – Photo Sharing Alexa Rank 39 Google Page Rank 8/10
    • Digg – ‘Dig’ votes for top news 1,000,000 visitors/day, new NYTimes? Alexa Rank 90 Google Page Rank
    • Revver – All videos reviewed, Ads run after video with Rev. share http://one.revver.com/revver/find/lonelygirl#_show_video_62453
    • Revver – All videos reviewed, Ads run after video with Rev. share http://one.revver.com/revver/find/lonelygirl#_show_video_62453 LonelyGirl15 huge following turned out to be a film project
    • SecondLife.com – Fake people buying fake things with real money
    • SecondLife.com – 2.8 Million Residents, US $998,867 spent last 24hrs
    • SecondLife.com – First US $ Millionaire Ailin Graef aka Anshe Chung
      • Trend
      • Mini-sites, video sharing, listing, voting, tagging
      • Huge Traffic on the ‘Living Web’
      • Point-in-Time
      • MySpace Alexa
      • Monday May 29 270,000 sign-ups
      • Others Players in the Space
      • FaceBook, CraigsList, YouTube, Flickr, Revver, Digg, Deli.cio.us
      • How to Apply it to Affiliate Business
      • MySpace affiliate sites, YouTube how-to videos, Viral Marketing, Sell Land and other items in 2L
      • Build links to your site
      # 2 – MySpace
    • # 3 – Blogger (Blogging, Vlogging)
    • # 3 – Blogger (Blogging, Vlogging)
      • Trend
      • Easy web publishing with top search results
      # 3 – Blogger (Blogging, Vlogging)
      • Trend
      • Easy web publishing with top search results
      • Point-in-Time
      • Howard Dean Campaign, January 2004
      • The Fall of Dan Rather September, 2004
      # 3 – Blogger (Blogging, Vlogging)
    • Fark.com User submitted Jokes, Links, Video 40M Page views, $800,000/Mo. Alexa Rank 853 Google Page Rank 8/10
    • BoingBoing.net “A Directory of Wonderful Things” $1,000,000 revenue Alexa Rank 1,322 Google Page Rank 9/10
    • PopSugar.com Celebrity Gossip 12 Million Page views/Mo, $10M valuation Alexa Rank 4,695 Google Page Rank 5/10
    • PopSugar.com Celebrity Gossip 12 Million Page views/Mo, $10M valuation Started in April!!!!
      • Trend
      • Easy web publishing with top search results
      • Point-in-Time
      • Howard Dean Campaign, January 2004
      • The Fall of Dan Rather September, 2004
      • Other Players in the Space
      • TechCrunch, BoingBoing, Fark, MetaFilter
      • AdSense, Federated Media
      # 3 – Blogger (Blogging, Vlogging)
    • Federated Media Advertising for 75 Top Blogs, $8 CPM’s
    • Google’s AdSense Ads ‘contextual’, $4 Billion revenue
      • Trend
      • Easy web publishing with top search results
      • Point-in-Time
      • Howard Dean Campaign, January 2004
      • The Fall of Dan Rather September, 2004
      • Other Players in the Space
      • TechCrunch, BoingBoing, Fark, MetaFilter
      • AdSense, Federated Media
      • How to Apply it to Affiliate Business
      • Create a blog in Blogger, TypePad, MovableType
      • Drive traffic to affiliate links and banners
      • Search Tactic
      # 3 – Blogger (Blogging, Vlogging)
    • Halloween Blog
    • TGR Blog Technique
    • Google Rank before Blog Technique
    • Step 1: Create a Webpage
    • Step 2 - Add a Blog Entry Use the same title as the web page
    • Step 2: Submit to Blog Search Engines
    • #1 and 2 for “internet marketing specialist boca” One Week Later!!!
    • 6 months Later 2 for “internet marketing specialist boca”
    • #4 - About.com Sites built for search
    • #4 - About.com Sites built for search Alexa Rank 91 Google Page Rank 9/10
    •  
      • Trend
      • Build a site for the search engines (CONTENT)
      #4 - About.com Built for Search
      • Trend
      • Build a site for the search engines
      • Point-in-Time
      • New York Times acquired About.com in March 2005 from Primedia for $410 million.
      • About.com reaches an audience of 22 million unique visitors each month.
      #4 - About.com Built for Search
      • Trend
      • Build a site for the search engines
      • Point-in-Time
      • New York Times acquired About.com from Primedia for $410 million. ($80M run rate)
      • About.com reaches an audience of 22 million unique visitors each month.
      • Others Players in the Space
      • Wikipedia, LifeTips.com
      #4 - About.com Built for Search
    • Alexa Rank 16 Google Page Rank 8/10
    • Alexa Rank 5,158 Google Page Rank 6/10
      • Trend
      • Build a site for the search engines
      • Point-in-Time
      • New York Times acquired About.com from Primedia for $410 million.
      • About.com reaches an audience of 22 million unique visitors each month.
      • Others Players in the Space
      • Wikipedia, LifeTips.com
      • How to Apply Search for Affiliate Business
      • Generate free traffic to your site
      • Find top SEO performers, recruit as affiliates
      • Three keys to SEO: 1.Keywords 2. Links 3. Tags
      #4 - About.com Built for Search
    • How to Succeed in Search
    • Pay-Per-Click Search “Paid Advertising”
    • Free Search “PR” ‘ Natural’ or ‘Organic’
      • Words on the page “Content is King”
      • Links to your site “Off page Factors”
      • Meta Tags
      Three Keys to Search Success (of 100+)
    • Google Cache reveals keywords
    •  
    •  
    • http://searchmarketing.yahoo.com/rc/srch/?mkt=us Keyword Tool
    • Keyword Research - Searches
    • Keyword Research - Index
    • TenGoldenRules.com Home Page Word Count – 959
    • MSN.com link:www.website.com Shows how many links TO a site TenGoldenRules has 775 Links TO the site
    • TenGoldenRules.com Meta tags match content
    • Search Success!
    • Search Engine Success!
    • # 5 – DailyCandy.com
      • Trend
      • Online Subscription Model, 1.4 Million Subscribers
      # 5 – DailyCandy.com
      • Trend
      • Online Subscription Model, 1.4 Million Subscribers
      • Point-in-Time
      • Launched March 2000
      • 2006 Revenue - $19,000,000
      • Current Valuation - $130,000,000
      # 5 – DailyCandy.com
      • Trend
      • Online Subscription Model, 1.4 Million Subscribers
      • Point-in-Time
      • Launched march 2000
      • 2006 Revenue - $19,000,000
      • Current Valuation - $130,000,000
      • Others Players in the Space
      • eDiets, BeliefNet, BabyCenter.com, Astrology.com
      # 5 – DailyCandy.com
    • eDiets.com – 19 eNewsletters including ‘Mr. Bad Foods’
    • BabyCenter.com
    • Astrology.com
      • Trend
      • Online Subscription Model, 1.4 Million Subscribers
      • Point-in-Time
      • Launched march 2000
      • 2006 Revenue - $19,000,000
      • Current Valuation - $130,000,000
      • Others Players in the Space
      • eDiets, BeliefNet, BabyCenter.com, Astrology.com
      • How to Apply it to Affiliate Business
      • List, List and List
      • Develop a list of affiliates, ‘Affiliate Newsletter’
      # 5 – DailyCandy.com
    •  
    •  
    • Newsletter Model 1. Permission ‘Opt-in’ 2. Stay Top-of-Mind 3. Add search content to site 4. ‘Send-to-a-Friend’ 5. Submit articles
    • # 6 – Google AdWords & Analytics
      • Trend
      • Affiliate Marketer’s Dream Real Time Statistics
      # 6 – Google AdWords & Analytics
    • Google Analytics
    • Google Analytics Marketing Summary
    • Google Analytics Marketing Summary
      • Trend
      • Affiliate Marketer’s Dream
      • Point-in-Time
      • AdWords launched Fall 2003
      • Analytics in Beta April 2006
      # 6 – Google AdWords & Analytics
      • Trend
      • Affiliate Marketer’s Dream
      • Point-in-Time
      • AdWords launched Fall 2003
      • Analytics in Beta April 2006
      • Others Players in the Space
      • Yahoo!, MSN, Ask.com, Syntryx
      # 6 – Google AdWords & Analytics
      • Trend
      • Affiliate Marketer’s Dream
      • Point-in-Time
      • AdWords launched Fall 2003
      • Analytics in Beta April 2006
      • Others Players in the Space
      • Yahoo!, MSN, Ask.com, Syntryx
      • How to Apply it to the Affiliate Business
      • Program Testing: Offers, Landing Pages, Sales Funnel, Opt-In, Creative, etc.
      • Improve conversion before launching with affiliates
      • Drive Pay-Per-Click to your affiliate site
      # 6 – Google AdWords & Analytics
    • Sponsored Link Position #2
    • Test a Google PPC Account I select the Keywords I want to target
    • Test a Google PPC Account I write the exact ad copy I want to test
    • Test a Google PPC Account How many Impressions and Clicks we have received
    • Test a Google PPC Account The Click Through Rate
    • Test a Google PPC Account The Conversion Rate (Sales over Clicks)
    • Test a Google PPC Account Cost Per Conversion …Cost of a ‘Sale’
    • Syntryx Research
    • Syntryx Tool Top sites linking to competitor
    • Syntryx Tool Top links to a competitor
    • # 7– NetFlix.com Alexa Rank 217 Google Page Rank 9/10
      • Trend
      • Online Subscription Model
      • MyNetFlix
      # 7 – NetFlix
      • Trend
      • Subscription Model
      • MyNetFlix
      • Point-in-Time
      • Moved to subscriptions in September 1999
      # 7 – NetFlix
      • Trend
      • Subscription Model
      • MyNetFlix
      • Point-in-Time
      • Moved to subscriptions in September 1999
      • Others Players in the Space
      • Wal-Mart out and Blockbuster backed off
      # 7 – NetFlix
      • Trend
      • Subscription Model
      • MyNetFlix
      • Point-in-Time
      • Moved to subscriptions in September 1999
      • Others Players in the Space
      • Wal-Mart out and Blockbuster backed off
      • How to Apply it to Affiliate Business
      • Develop a subscription offer (Free plus shipping)
      • Customize website, recommendations, tools
      • Sign up to promote NetFlix
      # 7 – NetFlix
    • # 7– NetFlix My Personal Queue “Crash” and “City of God”
    • NetFlix Affiliate Program
    • # 8 – iTunes (Podcasting, Vodcasting ) Alexa Rank 77 Google Page Rank 9/10
    • # 8 – My Podcasts
      • Trend
      • Disintermediation, Numbers of download
      • Podcasts and Vodcasts = Domain ’94, eMail ‘96
      # 8 – iTunes (Podcasting, Vodcasting )
      • Trend
      • Disintermediation, Numbers of download
      • Podcasts and Vodcasts = Domain ’94, eMail ‘96
      • Point-in-Time
      • iPod Launch 2001 MAC, 2002 Windows
      • September 18, 2006 “You’re on my iPod!!”
      • http:// www.webmasterradio.fm/episodes/index.php?showId =27
      # 8 – iTunes (Podcasting, Vodcasting )
      • Trend
      • Disintermediation, Numbers of download
      • Podcasts and Vodcasts = Domain ’94, eMail ‘96
      • Point-in-Time
      • iPod Launch 2001 MAC, 2002 Windows
      • September 18, 2006 “You’re on my iPod!!”
      • Others Players in the Space
      • Napster, Amazon
      • How to Apply it to Affiliate Business
      • Develop a Podcast / Vodcast
      • Develop a training series
      • Purchased Podcast Subscriptions
      # 8 – iTunes (Podcasting, Vodcasting )
    • # 9 – Starbucks (Mobile)
      • Trend
      • Web Access goes Hi-Speed and Mobile
      • Coffee shops as office
      # 9 – Starbucks (Mobile Web)
      • Trend
      • Web Access goes Hi-Speed and Mobile
      • Coffee shops as office
      • Point-in-Time
      • American Idol had 63 million text votes
      • “ May 2006 Hi-Speed TREO”
      # 9 – Starbucks (Mobile Web)
      • Trend
      • Web Access goes Hi-Speed and Mobile
      • Coffee shops as office
      • Point-in-Time
      • American Idol had 63 million text votes
      • “ May 2006 Hi-Speed TREO”
      • Others Players in the Space
      • T-Mobile, Blackberry, TREO, Airports, iPhone
      # 9 – Starbucks (Mobile Web)
      • Trend
      • Web Access goes Hi-Speed and Mobile
      • Coffee shops as office
      • Point-in-Time
      • American Idol had 63 million text votes
      • “ May 2006 Hi-Speed TREO”
      • Others Players in the Space
      • T-Mobile, Blackberry, TREO, Airports, iPhone
      • How to Apply it to the Affiliate Business
      • GPS marketing
      • Get a mobile number in database
      • Promote programs such as: Jamster, Verizon
      # 9 – Starbucks (Mobile Web)
    • Recent Mobile Marketing Promotions Weather Channel Alerts Sports scores, odds Free performance downloads
    • #10 - PRWeb – Search Optimized Public Relations
      • Trend
      • Optimize Press Releases for the search engines
      #10 - PRWeb – Search Optimized Public Relations
      • Trend
      • Optimize Press Releases for the search engines
      • Point-in-Time
      • August 4, 2006, Vocus acquired assets of PRWeb for approximately $28 million
      #10 - PRWeb – Search Optimized Public Relations
      • Trend
      • Optimize Press Releases for the search engines
      • Point-in-Time
      • August 4, 2006, Vocus acquired assets of PRWeb for approximately $28 million
      • Others Players in the Space
      • PR Newswire, BizWire, Marketwire
      #10 - PRWeb – Search Optimized Public Relations
      • Trend
      • Optimize Press Releases for the search engines
      • Point-in-Time
      • August 4, 2006, Vocus acquired assets of PRWeb for approximately $28 million
      • Others Players in the Space
      • PR Newswire, BizWire, Marketwire
      • How to Apply Search to the Affiliate Business
      • Research Keywords for release, add release to site, use PR Web with Anchor text links
      #10 - PRWeb – Search Optimized Public Relations
    • Keyword Research - Index
    •  
    •  
    •  
    •  
    •  
    •  
      • PayPal - eCommerce
      • MySpace - User Generated Content
      • Blogger - Blogging and Vlogging
      • About.com – Sites built for Search Success
      • Daily Candy – List, List, List
      • Google – AdWords and Analytics
      • NetFlix – MyNetFlix customization
      • iTunes – Disintermediation and Podcasting
      • Starbucks - Mobile Web
      • PR Web – Web Optimized Public Relations
      WEB 2.0 - The ten companies defining the new internet
      • Presentation available at www.TenGoldenRules.com
      • Send us Testimonials
      • Stay up-to-date with our Blog and Newsletter
      • Sign up for AmericanDiabetes.com and AnniesCostumes.com at www.CJ.com
      • Coming soon a Printer and Trophy.com
      • Prize Drawing
      Conclusion