Advanced Affiliate Recruitment Strategies

by Affiliate Summit on Jan 12, 2012

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Advanced techniques that Affiliate Managers can use to recruit affiliates into their program....

Advanced techniques that Affiliate Managers can use to recruit affiliates into their program.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruitment

Michael Nunez, CEO, AffiliateManager.com (Twitter @MikeNunez)

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Advanced Affiliate Recruitment Strategies — Presentation Transcript

Overview Dos and Don ’ts Best Practices and Resources Recruitment Tools Q and A

Do ’s and Don’ts

Recruit relevant affiliates (e.g. competitors)

Review the prospect’s site

Initiate contact via email

Have a defined follow up schedule

Don’t

Limit your recruiting to only one network or keyword

Best Practices and Resources

Optimizing for Search Engines

Paid Search Recruitment

Retargeting

Facebook Targeting

Snail Mail www.SendABall.com

Major Affiliate Forums

ABestWeb.com

Forum.AffiliateSummit.com

WickedFire.com (NSFW)

Affiliates4u.com (Europe and UK)

Affiliate Forums

Offer assistance to general questions, not just those

associated with your program

Establish a forum for affiliate communication

Spread out posts to reach the widest audience

Have a clear and concise signature that links to your

programs or a page on your site with all of your

programs

Don ’t

Spam the boards with posts

Put in a manual signature before you’re allowed to have an official one

Twitter Recruitment

Trade Shows and Conferences Affiliate Summit Pub Con AdTech Shareasale Think Tank

Cross Program Recruitment

Meet Ups AffiliateSummit.com/MeetUps

Affiliate Directories

Two Tier Programs

Within Network Recruitment

Search Engine Recruitment

Affiliate Tools

Major Affiliate Tools Goldencan.com PopShops.com BounceLinks.com (ours)

Recruiting Beyond Your Network

Overview

Allows you to automate your recruitment

Key Benefits

Recruit from anywhere, regardless of network

Target competitors

Streamline your prospecting efforts

Organize your targeted affiliates

AffiliateRecruitment.com

How It Works

1. Choose a keyword relevant to the products

you promote

2. Choose the affiliate network you wish to target

3. At your convenience, contact the prospects in

the provided document

Learn More At AffiliateRecruitment.com

Questions? Leave a business card on the table and I’ll send you a list of all the sites referenced in this presentation.

Mike Nunez Email: mike@affiliatemanager.com Twitter: @MikeNunez LinkedIn: http://www.linkedin.com/in/affman Websites: www.AffiliateManager.com www.AffiliateRecruitment.com

Advanced Affiliate Recruitment Strategies

by Affiliate Summit on Jan 12, 2012

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Advanced Affiliate Recruitment Strategies — Presentation Transcript