Go Mobile or Go Home!

Today's panel...
Don Batsford , Jr., Partner, 31 Media (Twitter @batsford)
Ruth Ann Cooper , CEO/President, Mobile Zoom
David Lewis , VP, Business Development, Majoobi (Twitter @thedavidlewis)
Marty M. Fahncke , President, FawnKey and Associates (Twitter @FawnKey)

Does this look familiar?

Your Phone Sucks – So Did Dial Up

100% mobile vs. 78% wired = 68,390,520 more internet connections

Every Type of Ad
Email, Phone, TV, SEM/SEO

The New Mentality phone # product url

I <3 QR Codes

Affiliates Gone Mobile
Mobile Site
Mobile App
QR Code
Pay-Per-Call
Tracking issues

Three Things in Your Pocket/Purse
Wallet
Key(s)
Phone
42% of you admit to taking one of them to the bathroom with you.

Mobile Advertising
75% choose their device over their wallet, keys, or laptop
65% opt in to receive simple opinion on a purchase
40% sent a picture of a product
19% looked at comparison prices
13% chose product reviews
99% of today’s Hyper-connected shoppers always have their device. Inform, entertain, generate, loyalty, and provide care. 187.7 Billion text messages were sent every month in 2010; up from 14.4 million in 2005. Two trillion messages per year. According to technology research firm Gartner, by 2012 half of the U.S. Population, approximately 160,000,000 people, will have used their mobile devices to download coupons and make online purchases! MMA Case Study

Mobile Natural Next Step
Immediacy - Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.
Affordability - No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.
Distribution - Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising.
Response Rate/Effectiveness - The average response rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail.
Personal /Targeted - Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.
Mobility/Reachability - Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.

The Mocial Revolution : Mobile + Social= Mocial
All staff promotion:
Chamber staff to inform customers to Text-in for member instant deal; Place banners, signs, flyers, to build 10-20 customers per day into your database!
Facebook integration is a must!
Add the Mobile “Opt-in” Option to your
current Website options to capture online traffic into the Mobile database from the web
Traditional Media (capture new clients)
Add the Mobile Call-to-Action to every Advertisement; print, radio, coupon, event, TV, etc.
Execution: Layering with existing channels

Application Download Options
2D barcode
Direct link from your company
Dynamic
Content always up to date
Modular
Content changeable on the fly
Scalable
New functionality can be added whenever needed
Cross-Channel Marketing
Home, On-line, TV, Print
Create a compelling experience engage with customers on the go
Clear, compelling drive a call to action
Tell consumers why and how to engage

New Affiliate Member Announcements
Mobile VIP Club: Discounts, Exclusive offers, Advocacy
Purchase via Mobile
Integrate knowledge base into Mocial Channels; videos, “Share your Story”.
Events & News: Newsletter access
Contests
Coupons
Free Shipping; Alerts call to action
Silent Auction, raffle items
Cross market Affiliate Program
Press Release integration; raise awareness and SEO
Intuitive data mining to send targeted messaging based on POS integration
Affiliate Campaigns Studies Show a Text-message stays on the cell-phone an average of 12 days. = This means additional exposures to your audience Enter to win a year free subscription to your favorite Magazine. Reply Win to this message. Reply STOP 2end Welcome to our Mobile VIP Club. You will receive exclusive offers delivered to your mobile device. Reply MVIP to receive your first offer. Text STOP to cancel. Help? Text.

Now time for...
Audience questions
Discussion
Brainstorming
Debate
Free prizes!

Go Mobile or Go Home!

by Affiliate Summit on Jan 12, 2012

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Go Mobile or Go Home! — Presentation Transcript