Go Mobile or Go Home!
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Go Mobile or Go Home!

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2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile....

2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile

Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator)
Don Batsford, Jr., Partner, 31 Media (Twitter @batsford)
Ruth Ann Cooper, CEO/President, Mobile Zoom
David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)

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  • While a commercial will only last 30 seconds, by including a call to text, customers can immediately get more information, and can do so whether they are sitting at their computer or not. Research has demonstrated that most people almost always have their phones within arm’s reach, while there’s little data to support that a potential customer will remember to go to Facebook hours later when they are in front of their PC. Which speaks to the importance of marrying mobile and social sharing to extend the life cycle of all traditional media.
  • That world our grandparents and great-grand parents knew, the one where relationships and the word of mouth could have a direct impact on an individual’s personal and professional reputation, and on the success or failure of one’s business, disintegrated around the middle of the last century. Now consumers look to the internet for “likes” and tweets to get their reviews or recommendations.
  • With   the   blend   of   mobile   and   social,   comes   mocial,   a   fairly   new   term   in   the   mobile   social   networking space.    How   Mocial   Are   You?   Campaign   seeks   to   highlight   the   power   of   social   networking   through   the   mobile   platform.   In   fact,   in   a   recent   Ruder   Finn   Mobile   Intent   Index   study,   the   agency   found   most   people   are   using   their   handheld   devices   to   connect   to   the   Internet   instead   of   desktop   computers,  with  91  percent  of  mobile  phone  users  going  online  to  socialize  compared  to  only  79  percent  of  desktop  users.   ␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣   Social Media is the Navy Seal unit of its armed forces. Small, targeted, and hugely effective. Social doesn’t go out to win the war on its own, coupled with Mobile the war is won.
  • There’s been an explosive growth in the use of mobile barcodes. One of the main reasons is that smartphone and mobile application adoption is growing quickly. major brands are now incorporating mobile barcodes into cross-channel marketing programs. Retailers need to take advantage of the ability that mobile barcodes provide to bring engagement and interactivity to marketing and advertising campaigns and ultimately drive sales, leveraging their brand partner’s campaigns and developing their own.

Go Mobile or Go Home! Go Mobile or Go Home! Presentation Transcript

  • Go Mobile or Go Home!
  • Today's panel...
    • Don Batsford , Jr., Partner, 31 Media (Twitter @batsford)
    • Ruth Ann Cooper , CEO/President, Mobile Zoom
    • David Lewis , VP, Business Development, Majoobi (Twitter @thedavidlewis)
    • Marty M. Fahncke , President, FawnKey and Associates (Twitter @FawnKey)
  • Does this look familiar? View slide
  • Your Phone Sucks – So Did Dial Up View slide
  • 100% mobile vs. 78% wired = 68,390,520 more internet connections
    • Every Type of Ad
    • Email, Phone, TV, SEM/SEO
  • The New Mentality phone # product url
  • I <3 QR Codes
  • Affiliates Gone Mobile
    • Mobile Site
    • Mobile App
    • QR Code
    • Pay-Per-Call
    • Tracking issues
  • Three Things in Your Pocket/Purse
    • Wallet
    • Key(s)
    • Phone
    42% of you admit to taking one of them to the bathroom with you.
  • Mobile Advertising
    • 75% choose their device over their wallet, keys, or laptop
    • 65% opt in to receive simple opinion on a purchase
    • 40% sent a picture of a product
    • 19% looked at comparison prices
    • 13% chose product reviews
    99% of today’s Hyper-connected shoppers always have their device. Inform, entertain, generate, loyalty, and provide care. 187.7 Billion text messages were sent every month in 2010; up from 14.4 million in 2005. Two trillion messages per year. According to technology research firm Gartner, by 2012 half of the U.S. Population, approximately 160,000,000 people, will have used their mobile devices to download coupons and make online purchases! MMA Case Study
  • Mobile Natural Next Step
    • Immediacy - Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.
    • Affordability - No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.
    • Distribution - Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising.
    • Response Rate/Effectiveness - The average response rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail.
    • Personal /Targeted - Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.
    • Mobility/Reachability - Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.
  • The Mocial Revolution : Mobile + Social= Mocial
    • All staff promotion:
    • Chamber staff to inform customers to Text-in for member instant deal; Place banners, signs, flyers, to build 10-20 customers per day into your database!
    • Facebook integration is a must!
    • Add the Mobile “Opt-in” Option to your
    • current Website options to capture online traffic into the Mobile database from the web
    • Traditional Media (capture new clients)
    • Add the Mobile Call-to-Action to every Advertisement; print, radio, coupon, event, TV, etc.
    Execution: Layering with existing channels
  • Application Download Options
    • 2D barcode
    • Direct link from your company
    • Dynamic
      • Content always up to date
    • Modular
      • Content changeable on the fly
    • Scalable
      • New functionality can be added whenever needed
    • Cross-Channel Marketing
      • Home, On-line, TV, Print
    • Create a compelling experience engage with customers on the go
    • Clear, compelling drive a call to action
    • Tell consumers why and how to engage
    • New Affiliate Member Announcements
    • Mobile VIP Club: Discounts, Exclusive offers, Advocacy
    • Purchase via Mobile
    • Integrate knowledge base into Mocial Channels; videos, “Share your Story”.
    • Events & News: Newsletter access
    • Contests
    • Coupons
    • Free Shipping; Alerts call to action
    • Silent Auction, raffle items
    • Cross market Affiliate Program
    • Press Release integration; raise awareness and SEO
    • Intuitive data mining to send targeted messaging based on POS integration
    Affiliate Campaigns          Studies Show a Text-message stays on the cell-phone an average of 12 days. = This means additional exposures to your audience Enter to win a year free subscription to your favorite Magazine. Reply Win to this message. Reply STOP 2end Welcome to our Mobile VIP Club. You will receive exclusive offers delivered to your mobile device. Reply MVIP to receive your first offer. Text STOP to cancel. Help? Text.
  • Now time for...
    • Audience questions
    • Discussion
    • Brainstorming
    • Debate
    • Free prizes!