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Content + Context = Cash: The Power of Original Content
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Content + Context = Cash: The Power of Original Content

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). …

This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Learn how publishers are generating heaps of revenue with by doing original content the right way. We’ll look at the nuts and bolts of creating, optimizing, and measuring compelling content.

Published in: Marketing

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  • 1. Distribution Brainstorm Blogroll Crosspromote,Guest blogging,content sharing PR–Speakingevents,TV,etc SEO Mediaspend–Tight funnel Brandextensions–Facebook,Twitter,Pinterest Stickycontent ratings,rankingsguide,portablereusable evergreenbrandedcontent Conversion Brainstorm Layout optimizationtesting Merchandisingoptimization Multi-touchconversion,site,social,email Personalizationbasedoninterest Historical conversionguidancetoupstreampartners Contests–Not directlyincentivizingaconversion Actionorientatedsitedesign...Step1,Step2... Retention Brainstorm Timingof messagestoavoidfatigue Saveasalestrategytopeoplefallingoff thewagon Understandsitefunnel andfall off pages Capturingkeymarketinginformationtodrivepeopleback Solicit feedback(onsiteof surveys)qualitativeinformation for youtoimproveyourself Seekthenegativeinformationandfixit Available in the Downloadable Presentation APPENDIX 1 The Pillars and Tactics
  • 2. NATIVE EXAMPLES Bobbi Brown MyHabit - Amazon