Distribution Brainstorm
Blogroll
Crosspromote,Guest blogging,content sharing
PR–Speakingevents,TV,etc
SEO
Mediaspend–Tight...
NATIVE EXAMPLES
Bobbi Brown
MyHabit - Amazon
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
Content + Context = Cash: The Power of Original Content
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Content + Context = Cash: The Power of Original Content

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Learn how publishers are generating heaps of revenue with by doing original content the right way. We’ll look at the nuts and bolts of creating, optimizing, and measuring compelling content.

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Content + Context = Cash: The Power of Original Content

  1. 1. Distribution Brainstorm Blogroll Crosspromote,Guest blogging,content sharing PR–Speakingevents,TV,etc SEO Mediaspend–Tight funnel Brandextensions–Facebook,Twitter,Pinterest Stickycontent ratings,rankingsguide,portablereusable evergreenbrandedcontent Conversion Brainstorm Layout optimizationtesting Merchandisingoptimization Multi-touchconversion,site,social,email Personalizationbasedoninterest Historical conversionguidancetoupstreampartners Contests–Not directlyincentivizingaconversion Actionorientatedsitedesign...Step1,Step2... Retention Brainstorm Timingof messagestoavoidfatigue Saveasalestrategytopeoplefallingoff thewagon Understandsitefunnel andfall off pages Capturingkeymarketinginformationtodrivepeopleback Solicit feedback(onsiteof surveys)qualitativeinformation for youtoimproveyourself Seekthenegativeinformationandfixit Available in the Downloadable Presentation APPENDIX 1 The Pillars and Tactics
  2. 2. NATIVE EXAMPLES Bobbi Brown MyHabit - Amazon
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