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Targeting Your
Customers Using
Google+
Presented by Kim Beasley
http://KimLive.TV
Overview

• What is Google+?
• What types of people use Google+?
• What makes engaging on
•

Google+ unique?
Does interact...
What types of people
are using Google+?
How do you engage
with others on Google+?

•
•
•
•
•

Personal Profile
Business Page
Communities
Hangouts
(regular & on ai...
Engagement Component:
Personal profile

•
•
•
•
•
•

Share keyword rich posts
Use hashtags (#)
Share pictures & videos
Sha...
Engagement Component:
Business Page

• Share keyword rich posts
• Use hashtags (#)
• Share pictures
• Conduct surveys
• Sh...
Engagement Component:
Communities

•
•
•

•
•

Create & Manage communities
for your target audience
to participate in
Crea...
Engagement Component:
Hangouts

•

Regular
o
o
o

o

Private
Up to 10 people
Only those in
hangout can view
the hangout
No...
Engagement Component:
Schedule Events

• Public vs. Private
• Interactive Commenting
• Guest Engagement
Engagement Component:
Bringing It All Together

•
•
•
•
•

Personal Profile
Business Page
Communities
Hangouts
(regular & ...
Engagement Component:
Google Search

• Google Authorship
• +1 Activity
• Hashtags
• YouTube Integration
How to get in touch with Kim
Google+ personal profile:

•

http://google.com/+KimBeasley

Google+ business pages:

•

•

h...
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Targeting Your Customers Using Google+

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t be a spammer on Google+. Learn how to use Google+ the right way to drive traffic to your affiliate products. You’ll learn the key ways to use Google+.

Published in: Business, Technology
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Transcript of "Targeting Your Customers Using Google+"

  1. 1. Targeting Your Customers Using Google+ Presented by Kim Beasley http://KimLive.TV
  2. 2. Overview • What is Google+? • What types of people use Google+? • What makes engaging on • Google+ unique? Does interacting on Google+ affect rankings on Google searches?
  3. 3. What types of people are using Google+?
  4. 4. How do you engage with others on Google+? • • • • • Personal Profile Business Page Communities Hangouts (regular & on air) Schedule Events
  5. 5. Engagement Component: Personal profile • • • • • • Share keyword rich posts Use hashtags (#) Share pictures & videos Share content with targeted groups - or Circles - of people Conduct surveys About page: Content & Links
  6. 6. Engagement Component: Business Page • Share keyword rich posts • Use hashtags (#) • Share pictures • Conduct surveys • Share videos • Host Hangouts on Air • Create a Hangout Show
  7. 7. Engagement Component: Communities • • • • • Create & Manage communities for your target audience to participate in Create special categories Include links in About section Conduct surveys Share videos
  8. 8. Engagement Component: Hangouts • Regular o o o o Private Up to 10 people Only those in hangout can view the hangout Not automatically recorded • On Air o o o o Public or Private Up to 10 people in hangout Potentially unlimited viewers Can be automatically recorded to YouTube
  9. 9. Engagement Component: Schedule Events • Public vs. Private • Interactive Commenting • Guest Engagement
  10. 10. Engagement Component: Bringing It All Together • • • • • Personal Profile Business Page Communities Hangouts (regular & on air) Schedule Events
  11. 11. Engagement Component: Google Search • Google Authorship • +1 Activity • Hashtags • YouTube Integration
  12. 12. How to get in touch with Kim Google+ personal profile: • http://google.com/+KimBeasley Google+ business pages: • • http://google.com/+KimLiveTV o producing Google+ Hangout shows so experts can focus on their message and leave the technical side to us http://google.com/+GrowVisibilityWithMe o Social media strategy planning including WordPress website development
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