Processes for Building Profitable Affiliate Websites

Affiliate Summit East 2010
Processes for Building Profitable Affiliate Websites
How to navigate from a website concept to
a live and profitable business earning revenue from affiliate
offers.
Ryan Wilson
SVP, Intela

Colorado – Maroon Bells (14,156’ above Sea Level)

Accept that most of our good ideas will FAIL, those failures are a normal part of the process, and by acceptance of our failures as part of the process we increase our chances for success
Failures (87% of total):
My Financial Plus, Holiday Prize Draw, Plant it Forward, Collateral Exchange, Sex Tips, Solar Charge Me, Trip Rabbit, Shop Craftmatic, Try Collagen, Access Legal, Injury Claims Survey, Get Accident Advice, Lasik Today, Personal Injury Advice Online, Dream Holiday, Short Sale Agent, Today's Life Insurance, Debt Management Source, Pay Day Loan Source, Corner Stone Auto Warranty, Auto Warranty Pro, Edu-Gate, The Foreclosure Insider, Unsecured Loan Source, USA Remodeling, Get Dish Now, Your Fortune Predicted, U Spin the Bottle, Immediate Needs, Mortgage Loan Site, News Trivia, Spanish Holiday
Successes (13% of total):
UK Prizes
Aussie Prizes
Canadian Prizes
Je Joue Je Gagne
Juega Y Gana Premios

Mitigate Risk to Encourage Experimentation

Pre-Define Success Metrics

Iterate Through Ideas

Accelerate Failure
Goal: Increase your ratio of successes over failures by learning from past mistakes and becoming more efficient at quickly recognizing failure

Challenge:
Come up with an idea for a website in a vertical that you have experience with
Define what metrics that website would need to hit in order to be viable for you
Build a one page version of that website with advertisements to monetize the traffic
Set a small budget and buy one type of traffic to your site
Track and analyze your spend against your advertising revenue
Determine if you should revise the site and try again or cut your losses and try a new idea

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Processes for Building Profitable Affiliate Websites

by Affiliate Summit on Aug 23, 2010

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Processes for Building Profitable Affiliate Websites — Presentation Transcript