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LAUNCHING AN EMEA AFFILIATE
PROGRAM
Why it’s invaluable……
INTRODUCTION
 KC Motamedy
 Experience: Affiliate and Email Program Manager
for cleverbridge, 5 years. Working in Online
...
OPPORTUNITY
 What's the right size affiliate program?
 What’s the standard EMEA affiliate program size?
 What are the k...
COMMUNICATION
 Language of
Communication
 Google Translate?
 Type of
Communication
 Phone Call
 What works?
 Email
...
SEASONALITY
 Different Countries / Different Opportunities
 21 Days of Christmas
 Value of a Santa Hat?
 Understanding...
APPROACH
 2 Pronged Approach
 Affiliates
 Identify top selling countries
 Top Affiliates in those countries
 SEO
 Pr...
THANK YOU!
 Who has the first question?
 Contact information
 motamedy@cleverbridge.com
 Twitter: @KCmotamedy
Launch a EMEA Affiliate Program (Why It’s Invaluable)
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Launch a EMEA Affiliate Program (Why It’s Invaluable)

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Helping merchants understand the potential barriers with EMEA (Europe, the Middle East and Africa) affiliates and how to over come those barriers when starting an EMEA affiliate program.

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Transcript of "Launch a EMEA Affiliate Program (Why It’s Invaluable)"

  1. 1. LAUNCHING AN EMEA AFFILIATE PROGRAM Why it’s invaluable……
  2. 2. INTRODUCTION  KC Motamedy  Experience: Affiliate and Email Program Manager for cleverbridge, 5 years. Working in Online Marketing for 9 years. (SEM, PPC, Lead Gen)  Likes: Large Displacement Motors, Cycling, and Camping
  3. 3. OPPORTUNITY  What's the right size affiliate program?  What’s the standard EMEA affiliate program size?  What are the key next steps?  Communication  Seasonality  Approach
  4. 4. COMMUNICATION  Language of Communication  Google Translate?  Type of Communication  Phone Call  What works?  Email  What's Preferred?
  5. 5. SEASONALITY  Different Countries / Different Opportunities  21 Days of Christmas  Value of a Santa Hat?  Understanding Culture  The proper way to communicate?
  6. 6. APPROACH  2 Pronged Approach  Affiliates  Identify top selling countries  Top Affiliates in those countries  SEO  Product Localization  Title Tags, Meta Description, URL Pages  Why?
  7. 7. THANK YOU!  Who has the first question?  Contact information  motamedy@cleverbridge.com  Twitter: @KCmotamedy
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