BEST PRACTICES FOR
LEVERAGING COUPONS
IN AFFILIATE CHANNELS
Rachel Honoway |CEO @ For Me To Coupon
The…








Who?
What?
When?
Where?
How?
Why?

… of using coupons in your affiliate channel
Who?
All affiliates
are not
created
equally.









Manage your affiliates.
Validate applications and
monitor activi...
What?
Not just
“coupons”
– let’s make
a deal!





Coupon = code
Deals =
%

off
 Free shipping
 Shipping upgrades
 B...
When?
Common Calendar






Holidays
Seasonal
Back to School
News
Pop Culture

YOUR Timeline





New Products
Typ...
Where?
For Affiliates


Via your affiliate
network (email as
a backup)

For Consumers



Local
Mobile
How?
Deals
should be
CONTENT
not ads.



Put them in text – not banners
Work on your labels! 10% off (of
what?)
Get speci...
Why?

Deals work.
Rachel Honoway
@rachelhonoway
rachel@formetocoupon.com

Thank You!
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Best Practices for Leveraging Coupons in Affiliate Channels

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn best practices used by Affiliate Managers who effectively leverage coupons with affiliates. From the right affiliates to complete reporting, see what it takes to execute a profitable campaign.

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Best Practices for Leveraging Coupons in Affiliate Channels

  1. 1. BEST PRACTICES FOR LEVERAGING COUPONS IN AFFILIATE CHANNELS Rachel Honoway |CEO @ For Me To Coupon
  2. 2. The…       Who? What? When? Where? How? Why? … of using coupons in your affiliate channel
  3. 3. Who? All affiliates are not created equally.     Manage your affiliates. Validate applications and monitor activity. Are they right for YOU? Are they wrong for YOU?
  4. 4. What? Not just “coupons” – let’s make a deal!   Coupon = code Deals = % off  Free shipping  Shipping upgrades  BOGO  Daily deals  Flash sales  More…
  5. 5. When? Common Calendar      Holidays Seasonal Back to School News Pop Culture YOUR Timeline    New Products Typically lowvolume months Niche/Industry
  6. 6. Where? For Affiliates  Via your affiliate network (email as a backup) For Consumers   Local Mobile
  7. 7. How? Deals should be CONTENT not ads.  Put them in text – not banners Work on your labels! 10% off (of what?) Get specific – use multiple deals  “How Much”?   Know your margins & lifetime values  Know your competition 
  8. 8. Why? Deals work.
  9. 9. Rachel Honoway @rachelhonoway rachel@formetocoupon.com Thank You!
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