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Best Practices for Leveraging Coupons in Affiliate Channels
 

Best Practices for Leveraging Coupons in Affiliate Channels

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn best practices used by Affiliate Managers who effectively leverage coupons with ...

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn best practices used by Affiliate Managers who effectively leverage coupons with affiliates. From the right affiliates to complete reporting, see what it takes to execute a profitable campaign.

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    Best Practices for Leveraging Coupons in Affiliate Channels Best Practices for Leveraging Coupons in Affiliate Channels Presentation Transcript

    • BEST PRACTICES FOR LEVERAGING COUPONS IN AFFILIATE CHANNELS Rachel Honoway |CEO @ For Me To Coupon
    • The…       Who? What? When? Where? How? Why? … of using coupons in your affiliate channel
    • Who? All affiliates are not created equally.     Manage your affiliates. Validate applications and monitor activity. Are they right for YOU? Are they wrong for YOU?
    • What? Not just “coupons” – let’s make a deal!   Coupon = code Deals = % off  Free shipping  Shipping upgrades  BOGO  Daily deals  Flash sales  More…
    • When? Common Calendar      Holidays Seasonal Back to School News Pop Culture YOUR Timeline    New Products Typically lowvolume months Niche/Industry
    • Where? For Affiliates  Via your affiliate network (email as a backup) For Consumers   Local Mobile
    • How? Deals should be CONTENT not ads.  Put them in text – not banners Work on your labels! 10% off (of what?) Get specific – use multiple deals  “How Much”?   Know your margins & lifetime values  Know your competition 
    • Why? Deals work.
    • Rachel Honoway @rachelhonoway rachel@formetocoupon.com Thank You!