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Best Practices for Leveraging Coupons in Affiliate Channels
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Best Practices for Leveraging Coupons in Affiliate Channels

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn best practices used by Affiliate Managers who effectively leverage coupons with …

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn best practices used by Affiliate Managers who effectively leverage coupons with affiliates. From the right affiliates to complete reporting, see what it takes to execute a profitable campaign.


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  • 1. BEST PRACTICES FOR LEVERAGING COUPONS IN AFFILIATE CHANNELS Rachel Honoway |CEO @ For Me To Coupon
  • 2. The…       Who? What? When? Where? How? Why? … of using coupons in your affiliate channel
  • 3. Who? All affiliates are not created equally.     Manage your affiliates. Validate applications and monitor activity. Are they right for YOU? Are they wrong for YOU?
  • 4. What? Not just “coupons” – let’s make a deal!   Coupon = code Deals = % off  Free shipping  Shipping upgrades  BOGO  Daily deals  Flash sales  More…
  • 5. When? Common Calendar      Holidays Seasonal Back to School News Pop Culture YOUR Timeline    New Products Typically lowvolume months Niche/Industry
  • 6. Where? For Affiliates  Via your affiliate network (email as a backup) For Consumers   Local Mobile
  • 7. How? Deals should be CONTENT not ads.  Put them in text – not banners Work on your labels! 10% off (of what?) Get specific – use multiple deals  “How Much”?   Know your margins & lifetime values  Know your competition 
  • 8. Why? Deals work.
  • 9. Rachel Honoway @rachelhonoway rachel@formetocoupon.com Thank You!