Best Practices for Leveraging Coupons in Affiliate Channels

887 views
740 views

Published on

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn best practices used by Affiliate Managers who effectively leverage coupons with affiliates. From the right affiliates to complete reporting, see what it takes to execute a profitable campaign.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
887
On SlideShare
0
From Embeds
0
Number of Embeds
60
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Best Practices for Leveraging Coupons in Affiliate Channels

  1. 1. BEST PRACTICES FOR LEVERAGING COUPONS IN AFFILIATE CHANNELS Rachel Honoway |CEO @ For Me To Coupon
  2. 2. The…       Who? What? When? Where? How? Why? … of using coupons in your affiliate channel
  3. 3. Who? All affiliates are not created equally.     Manage your affiliates. Validate applications and monitor activity. Are they right for YOU? Are they wrong for YOU?
  4. 4. What? Not just “coupons” – let’s make a deal!   Coupon = code Deals = % off  Free shipping  Shipping upgrades  BOGO  Daily deals  Flash sales  More…
  5. 5. When? Common Calendar      Holidays Seasonal Back to School News Pop Culture YOUR Timeline    New Products Typically lowvolume months Niche/Industry
  6. 6. Where? For Affiliates  Via your affiliate network (email as a backup) For Consumers   Local Mobile
  7. 7. How? Deals should be CONTENT not ads.  Put them in text – not banners Work on your labels! 10% off (of what?) Get specific – use multiple deals  “How Much”?   Know your margins & lifetime values  Know your competition 
  8. 8. Why? Deals work.
  9. 9. Rachel Honoway @rachelhonoway rachel@formetocoupon.com Thank You!

×