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Social Media in Niche Markets
 

Social Media in Niche Markets

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Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales. ...

Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media

Scott Jangro, Co-Founder, Shareist.com (Twitter @jangro) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @drcool73)

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  • -When you automate your tags don’t post properly
  • What are the Four Differences between the two posts: 1. -Turning Minds was tagged in the Facebook Post -In the Twitter post the company Turning Minds was not tagged because they don’t have a Twitter account; the company’s CEO was mentioned instead—make sure you tag correctly 2. -The Facebook post is longer—280 characters before you run into “see more” 420 character max. limit—not including the link -Twitter post is 140 character limit including the link 3. -Facebook allows you to attach an image within the post -Only with the new Twitter can you preview images in the sidebar 4. -Facebook has internal tracking abilities through “insights” -Twitter doesn’t…in this case hootsuite.com is used to track the link with Google Analytics
  • Rich media in Facebook makes the post stand out in the News Stream It also enables the “Share” button that allows connections to easily share that content with their audience
  • Always do a Follow Friday shout out to the people you have been interacting with throughout the week Give context to the #FF tweet with themes ex. Best comedians to follow or Tech Geeks in NY Make sure to follow the people you interact with in follow fridays and mentions

Social Media in Niche Markets Social Media in Niche Markets Presentation Transcript

  • Social Media In Niche Markets Stephanie Lichtenstein President MicroMediaMarketing.com @microsteph @micromediamktg Joe Sousa Just an affiliate. No cool title WhatDoesJoeThink.com @drcool73 Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales. Scott Jangro President MechMedia.com Shareist.com @jangro.com
  • Why Social Media?
    • It is where your customers are
    • Very quick feedback
    • Learn about your customers
    • Engage targeted users
    • It is always evolving
    • Your competitors are doing it
    • It is cost effective
  • Why Social Media? – Crazy Stats
    • Facebook tops Google for weekly traffic in the US
    • 1 out of 8 couples married in the US met via social media
    • Fastest growing demo on Facebook: 55-65 year old females
    • 50% of the mobile Internet traffic in the UK: Facebook
    • 78% of consumers trust peer recommendations. 14% trust ads
    • 60 million status updated daily on Facebook
    • Don’t overlook social media!
  • Know the Game: Best Practices
    • Post at least Monday-Friday
    • Watch your FB/Twitter Pages throughout the day
    • Follow niche keywords and competitors
    • Direct traffic to your blog
    • Monitor replies/comments/posts
    • Respond in Real Time!
    • Be Consistent
  • Facebook vs. Twitter
    • Facebook Best Practices :
    • Keep daily Facebook posts to a minimum
    • Tag other applicable Facebook pages in your posts
    • Twitter Best Practices :
    • You can post multiple times a day
    • Create posts unique to Twitter
    • Don’t link your Facebook and Twitter accounts
  • Interact with Niche Leaders
    • Find who tweets in your niche
    • @ Tweet them and ask questions
    • Respond to their questions
    • Build a dialogue with them
    • People see them talking to you = more followers
    • Don’t be a stalker and become annoying
    • Many of these niche leaders will have blogs and once you build a relationship it could turn into guest posting opportunities
    • Repeat
  • Potential Pitfalls
    • Over Tweeting or posting– Have a purpose
    • Auto-following – Your stream could become useless
    • Auto posting – Could overload your followers
    • Personal posts on “company” accounts
    • Outdated tweets – Stay up on the conversation
  • Social Media and SEO
    • Number of followers, likes, etc.
    • Interaction – Retweets, comments, @ posts
    • Are people talking about you?
    • More than just Facebook and Twitter
      • Youtube
      • Google+
      • Curation platforms
      • Yelp, Foursquare, Google Places, etc.
    • Conversation = Relevance
  • Other Platforms
    • Youtube, LinkedIn, Digg, Flickr, Google+, StumbleUpon, etc.
    • Niche forums and communities
    • Content curation and sharing platforms
    • Pick the platforms that work for you
    • Better to focus on a few than slack on many
    • The methods might be different but the concepts apply across many platforms
  • Rich Media: Images, Videos & Links
  • Check out the Competition
    • Follow the company on LinkedIn
    • Connect with their Facebook page
    • Create a private list of competitors on Twitter
    • Subscribe to their blog through RSS
  • Recruit Rabid Fans
    • Include links to your social media sites in your email signature and marketing materials
    • Add buttons to your website linking to your social media accounts
    • Ask your personal network to connect—”Suggest to Friends” on Facebook
    • Use Facebook Ads to build followers
    • Publish useful content regularly
    • Build good karma: promote other industry thought leaders
  • #FollowFriday and Follow Back
  • Show Your Company’s PERSONality Flo, the Progressive Girl StickerGiant founder John Fischer
  • Have a Game Plan
    • Determine what social media platforms you want to engage on
    • Establish clear social media guidelines for your team
    • Use a consistent brand voice
    • Create an editorial calendar to plan content
    • Don’t give up on your plan – think long term
  • Other Random Tips
    • Weekly themed posts
    • Shout outs to clients, fans, employees, community members, etc
    • Make sure your content is sharable
    • Remember your audience
  • Tools
    • Wefollow
    • Google Analytics
    • Facebook Insights
    • Hootsuite
    • Tweetdeck
    • Mobile Apps
  • Follow Us For More Tips
    • Stephanie Lichtenstein
    • @MicroMediaMktg
    • @MicroSteph
    • President and Founder of MicroMediaMarketing.com
    • Joe Sousa
    • @drcool73
    • Whatdoesjoethink.com
    • Scott Jangro
    • @jangro
    • Shareist.com