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Social Media in Niche Markets

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Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales. …

Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media

Scott Jangro, Co-Founder, Shareist.com (Twitter @jangro) (Moderator)
Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph)
Joe Sousa, Owner, Whatdoesjoethink.com (Twitter @drcool73)

Published in: Technology, Business

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  • -When you automate your tags don’t post properly
  • What are the Four Differences between the two posts: 1. -Turning Minds was tagged in the Facebook Post -In the Twitter post the company Turning Minds was not tagged because they don’t have a Twitter account; the company’s CEO was mentioned instead—make sure you tag correctly 2. -The Facebook post is longer—280 characters before you run into “see more” 420 character max. limit—not including the link -Twitter post is 140 character limit including the link 3. -Facebook allows you to attach an image within the post -Only with the new Twitter can you preview images in the sidebar 4. -Facebook has internal tracking abilities through “insights” -Twitter doesn’t…in this case hootsuite.com is used to track the link with Google Analytics
  • Rich media in Facebook makes the post stand out in the News Stream It also enables the “Share” button that allows connections to easily share that content with their audience
  • Always do a Follow Friday shout out to the people you have been interacting with throughout the week Give context to the #FF tweet with themes ex. Best comedians to follow or Tech Geeks in NY Make sure to follow the people you interact with in follow fridays and mentions
  • Transcript

    • 1. Social Media In Niche Markets Stephanie Lichtenstein President MicroMediaMarketing.com @microsteph @micromediamktg Joe Sousa Just an affiliate. No cool title WhatDoesJoeThink.com @drcool73 Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales. Scott Jangro President MechMedia.com Shareist.com @jangro.com
    • 2. Why Social Media?
      • It is where your customers are
      • Very quick feedback
      • Learn about your customers
      • Engage targeted users
      • It is always evolving
      • Your competitors are doing it
      • It is cost effective
    • 3. Why Social Media? – Crazy Stats
      • Facebook tops Google for weekly traffic in the US
      • 1 out of 8 couples married in the US met via social media
      • Fastest growing demo on Facebook: 55-65 year old females
      • 50% of the mobile Internet traffic in the UK: Facebook
      • 78% of consumers trust peer recommendations. 14% trust ads
      • 60 million status updated daily on Facebook
      • Don’t overlook social media!
    • 4. Know the Game: Best Practices
      • Post at least Monday-Friday
      • Watch your FB/Twitter Pages throughout the day
      • Follow niche keywords and competitors
      • Direct traffic to your blog
      • Monitor replies/comments/posts
      • Respond in Real Time!
      • Be Consistent
    • 5. Facebook vs. Twitter
      • Facebook Best Practices :
      • Keep daily Facebook posts to a minimum
      • Tag other applicable Facebook pages in your posts
      • Twitter Best Practices :
      • You can post multiple times a day
      • Create posts unique to Twitter
      • Don’t link your Facebook and Twitter accounts
    • 6. Interact with Niche Leaders
      • Find who tweets in your niche
      • @ Tweet them and ask questions
      • Respond to their questions
      • Build a dialogue with them
      • People see them talking to you = more followers
      • Don’t be a stalker and become annoying
      • Many of these niche leaders will have blogs and once you build a relationship it could turn into guest posting opportunities
      • Repeat
    • 7. Potential Pitfalls
      • Over Tweeting or posting– Have a purpose
      • Auto-following – Your stream could become useless
      • Auto posting – Could overload your followers
      • Personal posts on “company” accounts
      • Outdated tweets – Stay up on the conversation
    • 8. Social Media and SEO
      • Number of followers, likes, etc.
      • Interaction – Retweets, comments, @ posts
      • Are people talking about you?
      • More than just Facebook and Twitter
        • Youtube
        • Google+
        • Curation platforms
        • Yelp, Foursquare, Google Places, etc.
      • Conversation = Relevance
    • 9. Other Platforms
      • Youtube, LinkedIn, Digg, Flickr, Google+, StumbleUpon, etc.
      • Niche forums and communities
      • Content curation and sharing platforms
      • Pick the platforms that work for you
      • Better to focus on a few than slack on many
      • The methods might be different but the concepts apply across many platforms
    • 10. Rich Media: Images, Videos & Links
    • 11. Check out the Competition
      • Follow the company on LinkedIn
      • Connect with their Facebook page
      • Create a private list of competitors on Twitter
      • Subscribe to their blog through RSS
    • 12. Recruit Rabid Fans
      • Include links to your social media sites in your email signature and marketing materials
      • Add buttons to your website linking to your social media accounts
      • Ask your personal network to connect—”Suggest to Friends” on Facebook
      • Use Facebook Ads to build followers
      • Publish useful content regularly
      • Build good karma: promote other industry thought leaders
    • 13. #FollowFriday and Follow Back
    • 14. Show Your Company’s PERSONality Flo, the Progressive Girl StickerGiant founder John Fischer
    • 15. Have a Game Plan
      • Determine what social media platforms you want to engage on
      • Establish clear social media guidelines for your team
      • Use a consistent brand voice
      • Create an editorial calendar to plan content
      • Don’t give up on your plan – think long term
    • 16. Other Random Tips
      • Weekly themed posts
      • Shout outs to clients, fans, employees, community members, etc
      • Make sure your content is sharable
      • Remember your audience
    • 17. Tools
      • Wefollow
      • Google Analytics
      • Facebook Insights
      • Hootsuite
      • Tweetdeck
      • Mobile Apps
    • 18. Follow Us For More Tips
      • Stephanie Lichtenstein
      • @MicroMediaMktg
      • @MicroSteph
      • President and Founder of MicroMediaMarketing.com
      • Joe Sousa
      • @drcool73
      • Whatdoesjoethink.com
      • Scott Jangro
      • @jangro
      • Shareist.com