Facts and Fiction Using Video for Affiliates

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We’ll cover topics like when and where calls to action work on your videos; is video on social networks effective; and can you drive leads from your videos?

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Video

Jonathan Stefansky, CEO, Viewbix (Twitter @jstefansky)

Published in: Business
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Facts and Fiction Using Video for Affiliates

  1. 1. Video Marketing: Fact or Fiction Jonathan Stefansky CEO/Co-Founder Turning Viewers into Customers January 14th 2012
  2. 2. AgendaDefine Video MarketingWe’ll explore the following Facts & Fiction:• Do Calls to Action on Videos Work?• Is the Web better than Social?• Is the Web better than Mobile? – Do tablets perform better than phones?One More ThingQ&A
  3. 3. What is Video Marketing?Internet Marketing Dictionary.com “Means to include Video into one’s marketing efforts to promote an offer. This can be done via a full motion Video or a screen-capture Video.”
  4. 4. What is an Engagement? Logo - CTA Call to Action Apps Share on Share on Embed on Facebook Twitter web site
  5. 5. Source of Data 2012 Video Engagement Report- Companies Surveyed: 800+- Impressions: 6 Million +- Business Size: 86% <10 employees
  6. 6. Do Calls to Actionon Videos Work?FACT OR FICTION? FACT~11.5% of Views result in a Click on the CTA Case Studies show up to 13x ROI
  7. 7. Is the Web Better than Social? FACT OR FICTION? FICTION Engagement Rates on Social ~46% Engagement Rates on Website ~21%
  8. 8. Is the Web better than Mobile? FACT OR FICTION? FACTION iPhone Engagement Rates: ~17% Website Engagement Rates: ~21% Tablets Engagement Rates: ~45-47% Android - iPad
  9. 9. And One More Fact...Lead Gen Works as Well!
  10. 10. Q&AYou can also follow me @jstefansky www.viewbix.com

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