How to Eliminate Affiliate Fraud 100%
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How to Eliminate Affiliate Fraud 100%

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Step-by-step detailed review of proven techniques and technologies to eliminate affiliate fraud. ...

Step-by-step detailed review of proven techniques and technologies to eliminate affiliate fraud.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks, Other
Niche/vertical: FTC

Rey Pasinli, Executive Director, Total Apps, Inc.

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How to Eliminate Affiliate Fraud 100% How to Eliminate Affiliate Fraud 100% Presentation Transcript

  • Affiliate Summit East 2010
    How to Eliminate Affiliate Fraud 100%
    Rey Pasinli
    Executive Director, Total-Apps
  • Introduction
    • Who is Total Apps, Inc.?
    • Causes of Chargebacks
    • Traffic flow
    • Flags for Affiliate Fraud
    • The BIG Picture
  • Causes of Chargebacks
    • Customer Fraud
    • Operations
    • Customer Service
    • Product Fulfillment
    • Affiliate Fraud
    • Stolen Cards
    • Pre-paid Cards
  • Traffic flow
    • Sub-Affiliate
    • Publisher
    • Network
    • Advertiser
    • Gateway
    • Processor
    • Order Fulfillment
    • Customer Service
  • Flags for Affiliate Fraud
    Approval Ratio
    • What is an Approval Ratio
    • # Approved Transactions / # of Submitted Transactions
    • Factors affecting Approval Ratio:
    • Fraud Scrubbing
    • Transaction Size
    • Affiliate Fraud
    • What to look for:
    • 80% - 95% is IDEAL
    • 65% - 80% is MARGINAL
    • Below 65% means there’s a problem
    • What about a 100% approval ratio?
  • Flags for Affiliate Fraud
    Refund Ratio
    • What is a Refund Ratio?
    • # Refund Transactions / # of Submitted Transactions
    • Factors affecting Refund Ratio:
    • Price
    • Product Quality
    • Recurring Billing
    • Customer Service
    • Order Fulfillment
    • Affiliate Fraud
    • What to look for:
    • Refund ratio less than 5%
    • Refund ratio greater than 15%
  • Flags for Affiliate Fraud
    Bad Decline Code Ratio
    • What is a Bad Decline Code Ratio
    • # Bad Decline Transactions / # of Submitted Transactions
    • What are the Bad Decline Codes:
    • Card Stolen
    • Pick up card
    • Call Card Issuer
    • What to look for:
    • Multiple Bad Decline code transactions in a row
    • Bad Decline Code Ratio above 4%
  • Flags for Affiliate Fraud
    Bad Call Disposition Ratio
    • What is a Bad Call Disposition Ratio
    • # Bad Customer Calls/ # Total Customer Calls
    • What are Call Dispositions:
    • Used by inbound customer service centers
    • Each call is given a disposition or reason code
    • Bad Disposition Codes:
    • Did not authorize
    • Card stolen
    • Never placed order
    • What to look for:
    • Bad Disposition Code Ratio above 25%
    • Don’t forget, consumers lie too!
  • Flags for Affiliate Fraud
    Verification Call Ratio
    • What is a Verification Call Ratio:
    • # Verified Calls / # of Total Outbound Calls Attempted
    • What are Verification Calls:
    • Use outbound calls to verify each order
    • People who just ordered online should pick up the phone
    • Make calls in real time, not the following day
    • What to look for:
    • Calls not being answered
    • Customers should answer phone 50% of the time
    • Customers don’t validate recent order 100% of the time
  • Flags for Affiliate Fraud
    Chargeback Ratio
    • What is a Chargeback Ratio:
    • # of Chargebacks / # of Total Transactions
    • Why are Chargebacks Bad:
    • They cost you lots of MONEY
    • Get over 50/100 and you’ll lose your merchant account
    • Get too many chargebacks and you’ll get fined $100K!
    • What to look for:
    • Chargeback ratio over 2%
  • Flags for Affiliate Fraud
    Rebill Ratio
    • What is a Rebill Ratio:
    • # of Rebills / # Initial Transactions
    • What affects the Rebill Ratio:
    • Price
    • Customer Service
    • Fulfillment
    • Affiliate Fraud
    • What to look for:
    • Rebill Ratio less than 65%
  • The Big Picture
  • Questions & Answers
    Rey Pasinli
    Executive Director
    rey@total-apps.com
    (949) 274-8975 X108
    www.total-apps.com
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