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Affiliate Summit East 2010<br />How to Eliminate Affiliate Fraud 100%<br />Rey Pasinli<br />Executive Director, Total-Apps...
Introduction<br /><ul><li> Who is Total Apps, Inc.?
 Causes of Chargebacks
 Traffic flow
 Flags for Affiliate Fraud
 The BIG Picture </li></li></ul><li>Causes of Chargebacks<br /><ul><li> Customer Fraud
 Operations
 Customer Service
 Product Fulfillment
 Affiliate Fraud
 Stolen Cards
 Pre-paid Cards</li></li></ul><li>Traffic flow <br /><ul><li> Sub-Affiliate
 Publisher
 Network
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How to Eliminate Affiliate Fraud 100%

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Step-by-step detailed review of proven techniques and technologies to eliminate affiliate fraud.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks, Other
Niche/vertical: FTC

Rey Pasinli, Executive Director, Total Apps, Inc.

Published in: Business
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  • Transcript of "How to Eliminate Affiliate Fraud 100%"

    1. 1. Affiliate Summit East 2010<br />How to Eliminate Affiliate Fraud 100%<br />Rey Pasinli<br />Executive Director, Total-Apps<br />
    2. 2. Introduction<br /><ul><li> Who is Total Apps, Inc.?
    3. 3. Causes of Chargebacks
    4. 4. Traffic flow
    5. 5. Flags for Affiliate Fraud
    6. 6. The BIG Picture </li></li></ul><li>Causes of Chargebacks<br /><ul><li> Customer Fraud
    7. 7. Operations
    8. 8. Customer Service
    9. 9. Product Fulfillment
    10. 10. Affiliate Fraud
    11. 11. Stolen Cards
    12. 12. Pre-paid Cards</li></li></ul><li>Traffic flow <br /><ul><li> Sub-Affiliate
    13. 13. Publisher
    14. 14. Network
    15. 15. Advertiser
    16. 16. Gateway
    17. 17. Processor
    18. 18. Order Fulfillment
    19. 19. Customer Service</li></li></ul><li>Flags for Affiliate Fraud <br />Approval Ratio<br /><ul><li> What is an Approval Ratio
    20. 20. # Approved Transactions / # of Submitted Transactions
    21. 21. Factors affecting Approval Ratio:
    22. 22. Fraud Scrubbing
    23. 23. Transaction Size
    24. 24. Affiliate Fraud
    25. 25. What to look for:
    26. 26. 80% - 95% is IDEAL
    27. 27. 65% - 80% is MARGINAL
    28. 28. Below 65% means there’s a problem
    29. 29. What about a 100% approval ratio?</li></li></ul><li>Flags for Affiliate Fraud <br />Refund Ratio<br /><ul><li> What is a Refund Ratio?
    30. 30. # Refund Transactions / # of Submitted Transactions
    31. 31. Factors affecting Refund Ratio:
    32. 32. Price
    33. 33. Product Quality
    34. 34. Recurring Billing
    35. 35. Customer Service
    36. 36. Order Fulfillment
    37. 37. Affiliate Fraud
    38. 38. What to look for:
    39. 39. Refund ratio less than 5%
    40. 40. Refund ratio greater than 15%</li></li></ul><li>Flags for Affiliate Fraud <br />Bad Decline Code Ratio<br /><ul><li> What is a Bad Decline Code Ratio
    41. 41. # Bad Decline Transactions / # of Submitted Transactions
    42. 42. What are the Bad Decline Codes:
    43. 43. Card Stolen
    44. 44. Pick up card
    45. 45. Call Card Issuer
    46. 46. What to look for:
    47. 47. Multiple Bad Decline code transactions in a row
    48. 48. Bad Decline Code Ratio above 4%</li></li></ul><li>Flags for Affiliate Fraud <br />Bad Call Disposition Ratio<br /><ul><li> What is a Bad Call Disposition Ratio
    49. 49. # Bad Customer Calls/ # Total Customer Calls
    50. 50. What are Call Dispositions:
    51. 51. Used by inbound customer service centers
    52. 52. Each call is given a disposition or reason code
    53. 53. Bad Disposition Codes:
    54. 54. Did not authorize
    55. 55. Card stolen
    56. 56. Never placed order
    57. 57. What to look for:
    58. 58. Bad Disposition Code Ratio above 25%
    59. 59. Don’t forget, consumers lie too!</li></li></ul><li>Flags for Affiliate Fraud <br />Verification Call Ratio<br /><ul><li> What is a Verification Call Ratio:
    60. 60. # Verified Calls / # of Total Outbound Calls Attempted
    61. 61. What are Verification Calls:
    62. 62. Use outbound calls to verify each order
    63. 63. People who just ordered online should pick up the phone
    64. 64. Make calls in real time, not the following day
    65. 65. What to look for:
    66. 66. Calls not being answered
    67. 67. Customers should answer phone 50% of the time
    68. 68. Customers don’t validate recent order 100% of the time</li></li></ul><li>Flags for Affiliate Fraud <br />Chargeback Ratio<br /><ul><li> What is a Chargeback Ratio:
    69. 69. # of Chargebacks / # of Total Transactions
    70. 70. Why are Chargebacks Bad:
    71. 71. They cost you lots of MONEY
    72. 72. Get over 50/100 and you’ll lose your merchant account
    73. 73. Get too many chargebacks and you’ll get fined $100K!
    74. 74. What to look for:
    75. 75. Chargeback ratio over 2%</li></li></ul><li>Flags for Affiliate Fraud <br />Rebill Ratio<br /><ul><li> What is a Rebill Ratio:
    76. 76. # of Rebills / # Initial Transactions
    77. 77. What affects the Rebill Ratio:
    78. 78. Price
    79. 79. Customer Service
    80. 80. Fulfillment
    81. 81. Affiliate Fraud
    82. 82. What to look for:
    83. 83. Rebill Ratio less than 65%</li></li></ul><li>The Big Picture <br />
    84. 84. Questions & Answers<br />Rey Pasinli<br />Executive Director<br />rey@total-apps.com<br />(949) 274-8975 X108<br />www.total-apps.com<br />
    85. 85. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Q&A for How to Eliminate Affiliate Fr...<br />
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