7 Conversions Killers (and How You Can Avoid Them)

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This presentation is from Performance Marketing Summit 2014 in Austin, TX (April 23, 2014). Session description: Do you want to sell more, build a bigger list, or get people clicking in the right spot? It all starts with improving your conversions. In 18 minutes, you’ll discover the top 7 things that are killing your conversion rate AND what you can do to avoid them. Be ready to take notes so you can immediately implement these useful conversion tips!

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7 Conversions Killers (and How You Can Avoid Them)

  1. 1. 7 Conversion Killers(And How You Can Avoid Them) @mercertweets #PMS14
  2. 2. Who Am I?• Chris Mercer • Conversions Consultant • Co-Creator Of: @mercertweets #PMS14
  3. 3. 1) Fonts • Less Is More • What Does Your Font Shout? • Size Does Matter @mercertweets #PMS14
  4. 4. Example • Our videos are simple, quick, and easy! • Our videos are simple, quick, and easy! • @mercertweets #PMS14
  5. 5. 2) Focus•What’s The Goal? •Watch The Nav •Location, Location, Location @mercertweets #PMS14
  6. 6. Example @mercertweets #PMS14
  7. 7. 3) Social•Connect (Where It Makes Sense) •Interact (Where You Have A Presence) @mercertweets #PMS14
  8. 8. Example @mercertweets #PMS14
  9. 9. 4) Layout •Different Reading Styles •Whitespace •What’s The Flow? @mercertweets #PMS14
  10. 10. Example @mercertweets #PMS14
  11. 11. 5) Mobile •You’re All Thumbs •You’re Also Fingers @mercertweets #PMS14
  12. 12. Example @mercertweets #PMS14
  13. 13. 6) Images •Do Your Images Help Or Hurt? •The “Eyes” Have It! @mercertweets #PMS14
  14. 14. Example @mercertweets #PMS14
  15. 15. 7) Authority•Reviews •Security Badges •Press Logos @mercertweets #PMS14
  16. 16. Example @mercertweets #PMS14
  17. 17. @mercertweets #PMS14
  18. 18. The Ultimate Conversions Cure @mercertweets #PMS14
  19. 19. Questions? • mercer@seriouslysimplemarketing.com • @mercertweets • chrismerceronline (Facebook/LinkedIn/G+) @mercertweets #PMS14

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