Live Merchant Site Reviews
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Live Merchant Site Reviews

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We will identify strengths & weaknesses separating top performing merchant sites from the masses, what makes sites affiliate-friendly & how affiliates should evaluate new merchant......

We will identify strengths & weaknesses separating top performing merchant sites from the masses, what makes sites affiliate-friendly & how affiliates should evaluate new merchant relationships.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Merchant

Jeannine Crooks, Account Manager, (Twitter @Jeannine_Crooks) (Moderator)
Mike Allen, President,, LLC (Twitter @mta1)
Cresta Pillsbury, CEO, Superior Affiliate Managment

More in: Business , Technology
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  • 1. Live Merchant Site Reviews
    Mike Allen,
    Jeannine Crooks, Affiliate Network
    Cresta Pillsbury, Superior Affiliate Management
    If you would like your merchant site reviewed,
    please write the URL on a slip of paper and bring it to the speakers table.
  • 2. Live Merchant Site Reviews
    . . . from an Affiliate’s Perspective
    By Mike Allen
    Chief Executive Shopper, LLC
    Twitter: @mta1
  • 3. Affiliate/Publisher’s Job
    Attract attention
    Pre-sell the customer
    Provide quality content
    Set expectations
    Send customer to advertiser/merchant
  • 4. Merchant/Advertiser’s Job
    Close the sale
    Meet/exceed expectations
    Site credibility
    Product quality
    Customer service
    Reasonable selling price
    Transactional convenience
    Accurately account for sales
    No leaks!
  • 5. Achieving High Sales Rate
    Detailed descriptions
    Quality photos/videos
    Great prices
    Stellar customer service
    Professional website tuned for selling
  • 6. Where are the Leaks?
    Telephone numbers
    Bypass affiliate links
    Other affiliate links & ads
    Shoppers leave site
    Distracting layout
    No clear sales funnel
    Poorly designed shopping cart
    Alternate payment gateways
    PayPal, Bill Me Later, Google Checkout, etc.
  • 7. Merchant Evaluation Criteria
    Product Presentation
    Easy menu navigation
    Product Image(s), Larger image available?
    Detailed product description
    Choices – size, color, design, brand
    Price found easily
    Easy to find “add to cart”
    Product specials
  • 8. Shopping Cart
    Clean, uncluttered, easy to navigate
    Stock availability
    Registration Required?
    Shipping information
    Easy to find
    Calculator so consumer doesn’t have to guess
  • 9. Purchase Incentives
    Low threshold for free shipping
    Discount coupons
    Free gift
    Secure Shopping Icons
    From known companies like
    BBB, Geo Trust, Biz Rate, CNET
  • 10. Policy Information
    Return/Exchange Policy
    Order Status
    Contact Us
    About Us
    Privacy Policy
    Product Guarantee
    Money-back Guarantee
  • 11. #1. Use a HUGE headline and Results’ Shot!
    Let your brand be known and understood!
    #2. Use Bold impactful People and Video.
    Testimonials from “real” people and trusted institutions is key.
    #3. Critical Info Above the fold!
    Force the user to learn more by scrolling down.
  • 12. #4 Use an easy to complete form with a clear call to action button.
    #5. Clearly state all benefits of product and what the customer gets. Benefit statements are key in gaining trust of consumer. Give a “sneak peek” if you can.
  • 13. Speaker Information
    Mike Allen
    President,, LLC
    Jeannine Crooks
    Account Manager,
    Cresta Pillsbury
    CEO, Superior Affiliate Management