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Why Q4 is the Year Long Season
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Why Q4 is the Year Long Season

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Think Q4 planning begins in Q2 or Q3? Think again. Really executing on the crucial holiday season means planning all year long. …

Think Q4 planning begins in Q2 or Q3? Think again. Really executing on the crucial holiday season means planning all year long.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Retail

Kim Riedell, Vice President, Client Development, Commission Junction, a ValueClick Company (Twitter @CJnetwork)

Published in: Business

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  • There will be a quiz at the end.
  • What was CJs?
  • In the words of Milton Berle: If opportunity doesn’t knock, build a door.
  • Transcript

    • 1. More than 1.8 billion candy canes will be made for the winter holiday season, including the traditional peppermint flavor as well as super-sour, fruit and tropical flavors.
    • 2. The holiday season lasts 55 days, as shopping begins at the start of November and goes through Dec. 24.
    • 3. The average consumer spends approximately $1,000 during the holiday retail sales.
    • 4. 1/3 of consumers buy items the last week
      before Christmas.
    • 5. Interestingly, the term, “Black Friday” was coined by Police in Philadelphia because there was bad traffic on the day after Thanksgiving.
    • 6. 50% of all web sales are made from companies whose primary business comes from their brick and mortar operations.
    • 7. In 2007 Americans consumed 122 million pounds of eggnog.
    • 8. 50.4% of people who planned to shop online in 2009 were between the ages of 18-24.
    • 9. The U.S. Postal Service delivered 16.6 billion pieces of mail between Thanksgiving and Christmas 2009.
    • 10. eBay came up with the term "Green Monday."
    • 11. 80% of online retailers offered free shipping for Cyber Monday in 2009.
    • 12. The top Christmas cookie favorites last year were: sugar, gingerbread man, peanut blossoms, thumbprints, and Russian tea cakes (also known as Mexican wedding cakes).
    • 13. Sales of holiday gift cards have been increasing dramatically – at about 15% per year.
    • 14. The term 'Cyber Monday' was invented by the US-based National Retail Federation (NRF) in 2005.
    • 15. Number of Americans to shop on Cyber Monday now nears 100 Million.
    • 16. In 2009, 47.1% of retailers surveyed said they would be increasing their use of social media during the holiday season.
    • 17. Tuesday, December 15th was the biggest online shopping day in 2009.
    • 18. Affiliate Summit East 2010
      Why Q4 Is the Year Long Season
      Kim Riedell
      Vice President, Client Development, Commission Junction
    • 19. First……Some Recent Industry Statistics
    • 20. Agenda
      JAN
      FEB
      MAR
      Evaluate & Get Organized
      APR
      MAY
      JUN
      Let the Communication Begin
      JUL
      AUG
      SEP
      Negotiate and Implement
      OCT
      NOV
      DEC
      Evaluate & Get Organized
    • 21. Evaluate & Get Organized
      Assess prior Q4 performance, best practices, and lessons learned
      Establish budget and goals
      Identify opportunities
    • 22. Let the Communication Begin
      Consider technology requirements & enhancements
      Develop action plan & communicate strategy
      Start pulling levers &begin testing
    • 23. Negotiate and Implement
      Finalize technology enhancements & fine tune program
      Begin negotiating & finalize holiday plans
      Step into action
    • 24. Execute and Optimize
      Track commitments & manage results
      Make adjustments
      Extend your Q4 season into Q1
    • 25. Where will you be in 12 Months?
    • 26. Questions?
    • 27. Thank You For Attending!