Why Q4 is the Year Long Season

More than 1.8 billion candy canes will be made for the winter holiday season, including the traditional peppermint flavor as well as super-sour, fruit and tropical flavors.

The holiday season lasts 55 days, as shopping begins at the start of November and goes through Dec. 24.

The average consumer spends approximately $1,000 during the holiday retail sales.

1/3 of consumers buy items the last week
before Christmas.

Interestingly, the term, “Black Friday” was coined by Police in Philadelphia because there was bad traffic on the day after Thanksgiving.

50% of all web sales are made from companies whose primary business comes from their brick and mortar operations.

In 2007 Americans consumed 122 million pounds of eggnog.

50.4% of people who planned to shop online in 2009 were between the ages of 18-24.

The U.S. Postal Service delivered 16.6 billion pieces of mail between Thanksgiving and Christmas 2009.

eBay came up with the term "Green Monday."

80% of online retailers offered free shipping for Cyber Monday in 2009.

The top Christmas cookie favorites last year were: sugar, gingerbread man, peanut blossoms, thumbprints, and Russian tea cakes (also known as Mexican wedding cakes).

Sales of holiday gift cards have been increasing dramatically – at about 15% per year.

The term 'Cyber Monday' was invented by the US-based National Retail Federation (NRF) in 2005.

Number of Americans to shop on Cyber Monday now nears 100 Million.

In 2009, 47.1% of retailers surveyed said they would be increasing their use of social media during the holiday season.

Tuesday, December 15th was the biggest online shopping day in 2009.

Affiliate Summit East 2010
Why Q4 Is the Year Long Season
Kim Riedell
Vice President, Client Development, Commission Junction

First……Some Recent Industry Statistics

Agenda
JAN
FEB
MAR
Evaluate & Get Organized
APR
MAY
JUN
Let the Communication Begin
JUL
AUG
SEP
Negotiate and Implement
OCT
NOV
DEC

Assess prior Q4 performance, best practices, and lessons learned
Establish budget and goals
Identify opportunities

Let the Communication Begin
Consider technology requirements & enhancements
Develop action plan & communicate strategy
Start pulling levers &begin testing

Negotiate and Implement
Finalize technology enhancements & fine tune program
Begin negotiating & finalize holiday plans
Step into action

Execute and Optimize
Track commitments & manage results
Make adjustments
Extend your Q4 season into Q1

Where will you be in 12 Months?

Questions?

Thank You For Attending!

Why Q4 is the Year Long Season

by Affiliate Summit on Aug 23, 2010

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Why Q4 is the Year Long Season — Presentation Transcript