Strategies for Implementing/Tracking a Multi-Channel Program

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Case study including a Fortune 500 advertiser, advanced tracking network and OPM. Details planning, tracking implementation and results of a fully integrated, performance marketing program.

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  • Strategies for Implementing & Tracking a Multi-Channel Program
  • Strategies for Implementing/Tracking a Multi-Channel Program

    1. 1. STRATEGIES FOR IMPLEMENTING & TRACKING A MULTI-CHANNEL PROGRAM
    2. 2. INTRODUCTIONS Adam Glazer Managing Partner, PartnerCommerce Todd Crawford Co-Founder, Impact Radius Jay Engelmayer VP Marketing, GlassesUSA.com

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