Your SlideShare is downloading. ×
Dynamic Affiliate Payouts – When to Increase and When to Cut
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Dynamic Affiliate Payouts – When to Increase and When to Cut

708

Published on

This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). …

This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Discussion on a merchants’ need to focus on long-term customer acquisition goals through direct e-commerce sales and understand which payouts make the most sense for which affiliate models.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
708
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 1
  • Gourmet Chocolate
    Drink Ticket
    Sky Ripperz?
    More?
  • Transcript

    • 1. Dynamic Affiliate Payouts When to Increase and When to Cut Presented by:
    • 2. Introductions Joseph Hansen: CEO – Evolved Marketing
    • 3. Introductions Chris Kramer: Head of Operations – House of Kaizen
    • 4. Introductions Paul Schroader: President – PS Web Solutions
    • 5. Session Format Open panel discussion
    • 6. What is the value of an Affiliate Sale? $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 $4,500,000 2010 2011 2012 2013 2014 E-commerce Revenue thru June 2014 Untracked E-mail Social Retargeting Paid Search Affiliate
    • 7. What is the value of an Affiliate Sale? Is it more valuable than a Dealer / Retailer sale? More than a Paid Search sale? Retargeting?
    • 8. What is the value of an Affiliate Sale? Understand your Media Mix Know your touch points 1+1+1+1+1 = 8 or 9
    • 9. Affiliate Program’s Role in Media Mix Standard Marketing Strategy Drive Capture Convert Retain
    • 10. Are All Affiliate Sales equally valuable? What role did the Affiliate play in the sale? Introducer? Influencer? Closer?
    • 11. Affiliate Sales: Introducer Scenario 1 Whoa! That looks way cool. I didn’t even know these existed.
    • 12. Affiliate Sales: Introducer Scenario 2 I’m in the market for a new mountain bike. What are my options?
    • 13. Affiliate Sales: Influencer Scenario 1 I’ve heard good things about these new jet packs. I wonder which one is the best.
    • 14. Affiliate Sales: Influencer Scenario 2 I was going to buy this product but, based on this info, I think I need to research the one they recommend.
    • 15. Affiliate Sales: Closer Scenario 1 I was thinking of buying from Merchant X, but this looks like a much better deal.
    • 16. Affiliate Sales: Closer Scenario 2 I want to buy this gadget from Merchant X. I wonder if they have a coupon.
    • 17. All Affiliates are not created equal
    • 18. Establish a Payout Range Commissions must be flexible in order to maximize affiliate sales
    • 19. Establish a Payout Range Use various commission rates based on: Understood Value of Affiliate’s sales Incentive / Activation Strategy Revenue Goals
    • 20. Q & A
    • 21. Contact Info Joseph Hansen: www.linkedin.com/in/josephhansen joseph@evolvedgroup.com Chris Kramer: www.linkedin.com/in/chriskramer chris@houseofkaizen.com Paul Schroader: www.linkedin.com/in/paulschroader pauls@pswebsolutions.com

    ×