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Social Media Marketing for Affiliates
 

Social Media Marketing for Affiliates

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Session will touch on three main aspects to social media marketing: how it works, content, and managing the process to create and run your campaigns. ...

Session will touch on three main aspects to social media marketing: how it works, content, and managing the process to create and run your campaigns.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Social Media

Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc (Twitter @brentcsutoras) (Moderator)
Kevin Henrikson, Technical Director, Henrikson Media (Twitter @kevinhenrikson)
Amy Vernon, CEO, Amy Vernon, LLC (Twitter @amyvernon)

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  • good idea for affiliated marketing visit this for more information
    doshidil.blogspot.com
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  • good Amy vernon presentation from ASE10
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  • Low-value tasks: : research, QA, development, administration, customer service, info@ emails lots of time working IN the business
  • High-value tasks: marketing, partnerships, networking, biz dev, strategy
  • DIY does not save you $$ when YOU (see Rich Dad Poor Dad, Tim Ferriss) Is there of higher value I could be spending my One man show doesn’t scale– YOU may be what is holding your business back. What’s to stop them from learning my business model and replicating it? Does the McDonald’s cashier go on to open a Burger King?
  • Divide job into smallest discrete tasks for assembly line: Ideas, research, writing, editing, publishing WHY DO THIS? Cheaper. Highest paid workers are maximizing time on highest skilled tasks More scalable and multi-threaded. One cog drops out, only part of the machine breaks
  • Hire different RWs for each job. Researcher: $2/hr. Writer: $5/hr. Editor: $15/hr
  • Hire different RWs for each job. Researcher: $2/hr. Writer: $5/hr. Editor: $15/hr
  • Watch handoffs to make sure machine is running smoothly and workers understand what is expected. Watch for bottlenecks: some RWs will be more utilized than others due to existing workload or nature of assignment.
  • Be available for questions, and check in periodically to make sure the wheels haven’t come off… But once you’re satisfied that the machine is working, let the workers do their job. EMPOWER YOUR RWS. (see Tim Ferriss). At first they will come to you whenever any decision big or small needs to be made. Encourage them to work together to find a solution, while keeping you in the loop.
  • Your results may vary! $2 – 2 hours of research
  • Your results may vary!
  • Your results may vary!
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Social Media Marketing for Affiliates Social Media Marketing for Affiliates Presentation Transcript