Social Media Marketing for Affiliates

Why Social Media Marketing?
Mass exposure amongst influencers
Increase in natural inbound links
Increased quality content
Branding
Traffic
Conversions

Where should you be participating?
Where you have the ability and time
Sites with value
Niche sites

Digg Tips
Mutual friends
Twitter / Facebook
Titles
Don't be IM dependant
Be natural

StumbleUpon

StumbleUpon Tips
Number of tag subscribers
Participate / Network in your category
Sharing method

Fark Tips
Titles, Titles, Titles
Puns / Sensational
News

Contact Me…
415 683.7636
[email_address]
http://www.blueglass.com
@brentcsutoras

Scalable Social Content How to cut costs by 80% and spend more time on the beach…

Agenda
My Background
Outsourcing Before and After
Outsourcing Tools
The “Assembly Line”
Tips and Tricks

Before Outsourcing
Content was 64 % of costs
Company couldn’t scale
Single point of failure

After Outsourcing
Content is 23 % of company spend
Minimal impact if away or traveling
50+ remote workers

Outsourcing Principles

Outsourcing Tools Remote Workers Local or US Workers Docs and Collaboration

View candidates’ work history, employers’ ratings
Snapshots of RWs’ desktops while working
oDesk handles all tax paperwork
Good for : Managing and hiring from RW pool of 250K+

Use for personal assts, writers, researchers
Hire individuals, not agencies
“ Audition” for long-term jobs: Hire 2-3x your needs for 1 week
Give bonuses over raises
Tips

So how much?
Researcher $1-2/hr
Low-end writer $3-5/hr
Editor $5-10/hr
Video editor $8-10/hr
Manager $8-10/hr

How To Create the Assembly Line Step 1: Break it Down Research Writing Editing Writer

How To Create the Assembly Line Step 2: Hire Researcher: $1/hr Writer $5/hr Editor: $7/hr

How To Create the Assembly Line Step 3: Training Research Writing Editing

How To Create the Assembly Line Step 4: Manage

How To Create the Assembly Line Step 5: Step Away

How To Create the Assembly Line: The Results Researcher ($2) Writer($5) Editor ($3) Traditional Writer: $100 = 4 articles/week Outsourced Writing: $100 = ~8-10 articles/week $10 $25

How To Create the Assembly Line: The Results Researcher Writer Editor Traditional Writer: $100 = 4 articles/week Outsourced Writing: More Scalable

Alternatives http://demandmedia.com/studios http://blueglass.com/products http://associatedcontent.com

How to cut costs by 80% and spend more time on the beach…

Lists, lists, lists
Top 10 is out. Choose random numbers
Poking fun is good
Evolution, timeline vs numbered

4 awkward moments

Evolution of logos

Top 13 horror-comedies

Know your meme • What's everyone obsessing about? • Don't take yourself too seriously • Meme mashups

You can never go wrong with bacon

Auto-tune + double rainbow

Appeal to nostalgia • Everything not so old is new again • Know your audience

Muppets meet the Internet

Top films of the 1990s

How-to / instructional • Keep it simple • Illustrate it • Things people WANT to know

How to photograph children

How to pay off $14,330 in 20 months

Current events • Be fast • Be accurate • Be prepared

Congress passes historic health care reform

The infographic • Source it • Allow others to embed

Always allow embedding

A Visual Guide to Deflation

Strange / offbeat • Hyperbole • “ -est” - Strangest, happiest, biggest, smallest

Know your goals
Audience
Choose the right topic/format for your readers
Don't insult them
Keywords
— What do you want to rank for?
— What wouldn't you mind ranking for?

The sites • Different audiences • Different traffic Digg Reddit StumbleUpon

• Be pithy • Be funny • Be smart

Social Media Marketing for Affiliates

by Affiliate Summit on Aug 23, 2010

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Social Media Marketing for Affiliates — Presentation Transcript