Social Media Marketing for Affiliates
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Social Media Marketing for Affiliates

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Session will touch on three main aspects to social media marketing: how it works, content, and managing the process to create and run your campaigns. ...

Session will touch on three main aspects to social media marketing: how it works, content, and managing the process to create and run your campaigns.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Social Media

Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc (Twitter @brentcsutoras) (Moderator)
Kevin Henrikson, Technical Director, Henrikson Media (Twitter @kevinhenrikson)
Amy Vernon, CEO, Amy Vernon, LLC (Twitter @amyvernon)

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  • good idea for affiliated marketing visit this for more information
    doshidil.blogspot.com
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  • good Amy vernon presentation from ASE10
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  • Low-value tasks: : research, QA, development, administration, customer service, info@ emails lots of time working IN the business
  • High-value tasks: marketing, partnerships, networking, biz dev, strategy
  • DIY does not save you $$ when YOU (see Rich Dad Poor Dad, Tim Ferriss) Is there of higher value I could be spending my One man show doesn’t scale– YOU may be what is holding your business back. What’s to stop them from learning my business model and replicating it? Does the McDonald’s cashier go on to open a Burger King?
  • Divide job into smallest discrete tasks for assembly line: Ideas, research, writing, editing, publishing WHY DO THIS? Cheaper. Highest paid workers are maximizing time on highest skilled tasks More scalable and multi-threaded. One cog drops out, only part of the machine breaks
  • Hire different RWs for each job. Researcher: $2/hr. Writer: $5/hr. Editor: $15/hr
  • Hire different RWs for each job. Researcher: $2/hr. Writer: $5/hr. Editor: $15/hr
  • Watch handoffs to make sure machine is running smoothly and workers understand what is expected. Watch for bottlenecks: some RWs will be more utilized than others due to existing workload or nature of assignment.
  • Be available for questions, and check in periodically to make sure the wheels haven’t come off… But once you’re satisfied that the machine is working, let the workers do their job. EMPOWER YOUR RWS. (see Tim Ferriss). At first they will come to you whenever any decision big or small needs to be made. Encourage them to work together to find a solution, while keeping you in the loop.
  • Your results may vary! $2 – 2 hours of research
  • Your results may vary!
  • Your results may vary!
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Social Media Marketing for Affiliates Social Media Marketing for Affiliates Presentation Transcript

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    • Why Social Media Marketing?
    • Mass exposure amongst influencers
    • Increase in natural inbound links
    • Increased quality content
    • Branding
    • Traffic
    • Conversions
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    • Where should you be participating?
    • Where you have the ability and time
    • Sites with value
    • Niche sites
  • Digg
    • Digg Tips
    • Mutual friends
    • Twitter / Facebook
    • Titles
    • Don't be IM dependant
    • Be natural
  • StumbleUpon
    • StumbleUpon Tips
    • Number of tag subscribers
    • Participate / Network in your category
    • Sharing method
  • Fark
    • Fark Tips
    • Titles, Titles, Titles
    • Puns / Sensational
    • News
    • Contact Me…
    • 415 683.7636
    • [email_address]
    • http://www.blueglass.com
    • @brentcsutoras
  • Scalable Social Content How to cut costs by 80% and spend more time on the beach…
  • Agenda
    • My Background
    • Outsourcing Before and After
    • Outsourcing Tools
    • The “Assembly Line”
    • Tips and Tricks
  • Before Outsourcing
    • Content was 64 % of costs
    • Company couldn’t scale
    • Single point of failure
  • After Outsourcing
    • Content is 23 % of company spend
    • Minimal impact if away or traveling
    • 50+ remote workers
  • Outsourcing Principles
  • Outsourcing Tools Remote Workers Local or US Workers Docs and Collaboration
    • View candidates’ work history, employers’ ratings
    • Snapshots of RWs’ desktops while working
    • oDesk handles all tax paperwork
    Good for : Managing and hiring from RW pool of 250K+
    • Use for personal assts, writers, researchers
    • Hire individuals, not agencies
    • “ Audition” for long-term jobs: Hire 2-3x your needs for 1 week
    • Give bonuses over raises
    Tips
  • So how much?
    • Researcher $1-2/hr
    • Low-end writer $3-5/hr
    • Editor $5-10/hr
    • Video editor $8-10/hr
    • Manager $8-10/hr
  • How To Create the Assembly Line Step 1: Break it Down Research Writing Editing Writer
  • How To Create the Assembly Line Step 2: Hire Researcher: $1/hr Writer $5/hr Editor: $7/hr
  • How To Create the Assembly Line Step 3: Training Research Writing Editing
  • How To Create the Assembly Line Step 4: Manage
  • How To Create the Assembly Line Step 5: Step Away
  • How To Create the Assembly Line: The Results Researcher ($2) Writer($5) Editor ($3) Traditional Writer: $100 = 4 articles/week Outsourced Writing: $100 = ~8-10 articles/week $10 $25
  • How To Create the Assembly Line: The Results Researcher Writer Editor Traditional Writer: $100 = 4 articles/week Outsourced Writing: More Scalable
  • Alternatives http://demandmedia.com/studios http://blueglass.com/products http://associatedcontent.com
  • How to cut costs by 80% and spend more time on the beach…
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    • Lists, lists, lists
    • Top 10 is out. Choose random numbers
    • Poking fun is good
    • Evolution, timeline vs numbered
  • 4 awkward moments
  • Evolution of logos
  • Top 13 horror-comedies
  • Know your meme • What's everyone obsessing about? • Don't take yourself too seriously • Meme mashups
  • You can never go wrong with bacon
  • Auto-tune + double rainbow
  • Appeal to nostalgia • Everything not so old is new again • Know your audience
  • Muppets meet the Internet
  • Top films of the 1990s
  • How-to / instructional • Keep it simple • Illustrate it • Things people WANT to know
  • How to photograph children
  • How to pay off $14,330 in 20 months
  • Current events • Be fast • Be accurate • Be prepared
  • Congress passes historic health care reform
  • The infographic • Source it • Allow others to embed
  • Always allow embedding
  • A Visual Guide to Deflation
  • Strange / offbeat • Hyperbole • “ -est” - Strangest, happiest, biggest, smallest
    • Know your goals
    • Audience
    • Choose the right topic/format for your readers
    • Don't insult them
    • Keywords
    • — What do you want to rank for?
    • — What wouldn't you mind ranking for?
  • The sites • Different audiences • Different traffic Digg Reddit StumbleUpon
  • • Be pithy • Be funny • Be smart