Microbrand Affiliate Marketing: Keys to Long-term Success

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Smart affiliates see the value in creating a sustainable competitive advantage. This talk explores strategies to help you create defensible affiliate campaigns which perform well over the long run.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Campaigns

Nicholas Reese, Chief Executor, Microbrand Media (Twitter @nickreese)

Published in: Business, Economy & Finance
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  • I know your keywords.
  • I don’t want sound like a college class, so here is the part of the definition you need to know.
  • Go into how talking about your sites, your keywords, your affiliate offers, inherently invites competition.Joke about how when I first got started in the affiliate world, my friends thought I was a drug dealer.
  • Where you fit in the equation… What tangible value can you add between the retailer (merchant) and the customer?
  • How do you create a win-win-win situation. This gives you an earned place in the value chain. If you aren’t you may be extracting value which means you shouldn’t be in this session, you should be talking to a few different networks to see who has the highest payout or rebill.
  • How do you create a win-win-win situation. This gives you an earned place in the value chain. If you aren’t you may be extracting value which means you shouldn’t be in this session, you should be talking to a few different networks to see who has the highest payout or rebill.
  • Talk about getting started in the auto loan business. Making money was all that mattered
  • Talk about how we turned everything around and revamped the business model and now have passive income since 2008
  • For me this is all about ethics.
  • AC Unit in NYC Summer
  • Microbrand Affiliate Marketing: Keys to Long-term Success

    1. 1. The Keys to Long Term Success<br />By Nick Reese<br />nicholasreese.com<br />#ASEMB<br />#ASE11<br />Microbrand Affiliate Marketing<br />
    2. 2. As an affiliates there are very few real competitive advantages you can create.<br />The Problem All Affiliates Face<br />I know your keywords.<br />:D<br />@nickreese | nicholasreese.com<br />
    3. 3. The strategic advantage one business entity has over its rival…<br />-Wikipedia<br />Competitive Advantage<br />@nickreese | nicholasreese.com<br />
    4. 4. If so, you don’t have a long term business.<br />What other businesses are like this?<br />Does Talking About Your Business Hurt Your Business?<br />Tweetable: Does talking about your business hurt your business? If so, you don’t have a long term business. #ASEMB @nickreese<br />
    5. 5. Creating a Competitive Advantage<br />The Affiliate Value Chain<br />@nickreese | nicholasreese.com<br />
    6. 6. What is the easiest way to cut costs?<br />Cut out the middle men that are extracting value.<br />The Battle of the Middle Man<br />@nickreese | nicholasreese.com<br />
    7. 7. Referrer Cloaking<br />Cookie Stuffing<br />Promoting low value rebills<br />Shady business in general<br />Examples of Extracting Value<br />@nickreese | nicholasreese.com<br />
    8. 8. What can you do to make<br />Merchants & Customers<br />Love you?<br />Win-Win-Win<br />@nickreese | nicholasreese.com<br />
    9. 9. A Short Story<br />@nickreese | nicholasreese.com<br />
    10. 10. A Short Story<br />@nickreese | nicholasreese.com<br />
    11. 11. Educating the Customer<br />Being Transparent<br />Relationships<br />Reputation<br />What Worked<br />@nickreese | nicholasreese.com<br />
    12. 12. What can you do to make<br />Merchants & Customers<br />Love you?<br />Creating a Win-Win-Win<br />@nickreese | nicholasreese.com<br />
    13. 13. Being Educated (most cases)<br />Honest reviews & unbiased opinions<br />Personalities<br />A Solution to Their Problem<br />What do Customers Love?<br />@nickreese | nicholasreese.com<br />
    14. 14. Educated Customers (most cases)<br />3rd Party Reviews<br />3rd Party Interviews<br />Online Reputation Management (affiliates are great for this)<br />What do Merchants Love?<br />@nickreese | nicholasreese.com<br />
    15. 15. What is missing from the current market?<br />How can you as an affiliate add a unique perspective?<br />It’s All About Positioning<br />@nickreese | nicholasreese.com<br />
    16. 16. Build Amazing Content<br />Build a Reputation<br />Build Business Relationships<br />Build a Following<br />The Long Term GameplanBuilding a Microbrand<br />@nickreese | nicholasreese.com<br />
    17. 17. Build content that is hard or impossible to replicate.<br />Interviews, How-Tos, Case Studies, Comprehensive Guides<br />Build Amazing Content(aka – Do Something Awesome)<br />@nickreese | nicholasreese.com<br />
    18. 18. Reputation is simply, repetition.<br />For me, it’s all about ethics.<br />Build a Reputation<br />@nickreese | nicholasreese.com<br />
    19. 19. From 1x to 10x via one custom relationship.<br />Think outside the standard affiliate model.<br />Build Business Relationships<br />@nickreese | nicholasreese.com<br />
    20. 20. People Like Personalities<br />Disclosure: I’m not a social media expert.<br />Build A Following<br />@nickreese | nicholasreese.com<br />
    21. 21. Here’s Why:<br />You can Ignore me on Facebook. fb.me/nick.reese<br />You can Ignore me on Twitter @nickreese<br />You can Ignore me on Google Plus gplus.to/nickreese<br />But you have to delete my email<br />I’m Still Banking on Email<br />Tweetable: Email is still king. You can ignore me on Social Media, but you still have to delete my email. #ASEMB #ASE11 @nickreese<br />
    22. 22. Customer know they have a problem.<br />Customer will spend money, instead of time, to fix the problem.<br />Choosing the Ideal Market<br />@nickreese | nicholasreese.com<br />
    23. 23. Solve a problem for the media companies’ viewers.<br />Be available for interview.<br />Create a killer resource they can link to. <br />Ask them to link to it.<br />Leveraging Traditional Media<br />@nickreese | nicholasreese.com<br />
    24. 24. Another Short Story(Build 100k+ Backlinks in 1 month)<br />@nickreese | nicholasreese.com<br />
    25. 25. Learn more about me at:<br />nicholasreese.com<br />30% off Traffic and Trust (today only)<br />nicholasreese.com/aff-sum/<br />Q & A<br />

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