While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social Media
Peter Marinello, Director, Electronic Retailing Self-Regution Program (Moderator)
Tom Chernaik, CEO, CMP.LY (Twitter @CMPLY)
Thomas A. Cohn, Of Counsel, Venable LLP
Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz (Twitter @jeffgreenbaum)
Clipping is a handy way to collect important slides you want to go back to later.