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Using Testimonial Claims in Social Media Platforms

by on Aug 25, 2011

  • 1,091 views

While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or ...

While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social Media

Peter Marinello, Director, Electronic Retailing Self-Regution Program (Moderator)
Tom Chernaik, CEO, CMP.LY (Twitter @CMPLY)
Thomas A. Cohn, Of Counsel, Venable LLP
Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz (Twitter @jeffgreenbaum)

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Using Testimonial Claims in Social Media Platforms Using Testimonial Claims in Social Media Platforms Presentation Transcript