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It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
It’s Not Just List Size, But What You DO With It
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It’s Not Just List Size, But What You DO With It

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Reality check: With email and social, size doesn’t guarantee success. To really …

This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Reality check: With email and social, size doesn’t guarantee success. To really drive results, you need awesome content. Learn how to get it and use it to increase your list size and sales.

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  • Fab.com
  • SocialTriggers.com
  • SocialTriggers.com
  • ExactTarget.com
  • AppSumo.com
  • AppSumo.com
  • SocialTriggers.com
  • SocialTriggers.com
  • SocialTriggers.com
  • ThinkTraffic.net / PocketChanged.com
  • SEOMoz.org
  • Transcript

    • 1. It’s Not Just List Size, It’s What You DO With It HUNTER BOYLE @hunterboyle #ASE13
    • 2. Hunter Boyle Sr. Business Development Manager o Digital content, marketing and optimization since dot-com days o Biz dev and content for AWeber o Lover of good beer, bad jokes o @hunterboyle | @AWeber #ASE13
    • 3. THE BIG QUESTION #ASE13
    • 4. RELATIONSHIP BUILDERS #ASE13
    • 5. Does this build TRUST? #ASE13
    • 6. Does this build TRUST? #ASE13
    • 7. 3 Factors to Focus On Today #ASE13
    • 8. Source: Pivot Conference / Pivotcon.com Get the full infographic: Bit.ly/pivot-gap Tip: “Always Be Asking” (and Listening) #ASE13
    • 9. #4. Tell me a little about yourself. What type of business do you run? What company do you work for? What's the one thing you think I should know about you? Tip: Test a short survey in welcome emails for better content and segmenting #ASE13 Results: Thousands of real replies drive content, copy, offers Over 3x list growth in 2 yrs Results: Thousands of real replies drive content, copy, offers Over 3x list growth in 2 yrs
    • 10. Tip: Use social media channels to connect, learn and source #ASE13
    • 11. Tip: Make feedback loops and multiple options prominent #ASE13
    • 12. Tip: Try a little tenderness, learn from the break up #ASE13
    • 13. Tip: Test different offers for frequency and format #ASE13
    • 14. Top 5 Newsletter Issues Lead story content – 3 ebook guides, 2 webinars (1 replay) – Average response: 20.5% open rate, 3.8% click rate Bottom 5 Newsletter Issues Lead story content – 4 webinars (invites), 1 video (app) – Average response: 17.8% open rate, 1.1% click rate Results: 14% more opens 72% more clicks Results: 14% more opens 72% more clicks WHAT THEY DID (AND DIDN’T) WANT #ASE13 Tip: Dig into data for deeper insights on your audience
    • 15. 3 Factors to Focus On Today #ASE13
    • 16. Tip: Test a welcome series to demonstrate WIIFM early #ASE13
    • 17. Tip: Speak with readers in a direct, honest voice #ASE13
    • 18. Tip: Test new incentives or VIP offers in emails #ASE13
    • 19. #ASE13 Set clear expectations
    • 20. #ASE13 Set clear expectations
    • 21. #ASE13 Be real, direct, personable
    • 22. #ASE13 Results: Drove nearly 50% of first week software sales Drove nearly 80% of sales of membership product List doubled to 97,000 in one year Results: Drove nearly 50% of first week software sales Drove nearly 80% of sales of membership product List doubled to 97,000 in one year
    • 23. #ASE13 Tip: “Always Be Asking” (and Listening)
    • 24. 3 Factors to Focus On Today #ASE13
    • 25. Tip: Strong joint content and social proof expand influence #ASE13
    • 26. Tip: Use blogs, social, email to source quality guest content #ASE13
    • 27. #ASE13 Results: List size decreased from 8,250 to 2,500 (migration) Engagement held steady Opens rose to 49% avg., clicks up to 7% avg. Now over 5,000 – doubled in one year – still higher engagement Results: List size decreased from 8,250 to 2,500 (migration) Engagement held steady Opens rose to 49% avg., clicks up to 7% avg. Now over 5,000 – doubled in one year – still higher engagement Tip: Test content ideas to get readers more involved
    • 28. KEY TAKEAWAYS  LISTENING GROWS RELATIONSHIPS  VALUE+QUALITY+WIIFM = RESULTS  IT’S REALLY ABOUT THEM, NOT US #ASE13
    • 29. YOUR TURN #ASE13
    • 30. YOUR TURN #ASE13
    • 31. YOUR TURN #ASE13
    • 32. PARTING THOUGHT #ASE13
    • 33. THANK YOU! Hunter Boyle Sr. Business Development Manager o @HunterBoyle o About.me/HunterBoyle o HunterB@aweber.com o Email me for our free ebook: Optimize Your Email Campaign #ASE13

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