Sexy Search Results

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to create search listings that compel people to click through. Discover the 5 factors you can change to get more traffic and sales from organic search.

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Sexy Search Results

  1. 1. SEXY SEARCH RESULTS How to make your search listings more appealing by @jeremypalmer
  2. 2. Why it matters • Higher CTR = More Traffic >>> Sales
  3. 3. Google CTR by Position Google Rank Average Traffic Share 1 32.5% 2 17.6% 3 11.4% 4 8.1% 5 6.1% 6 4.4% 7 3.5% 8 3.1% 9 2.6% 10 2.4%
  4. 4. Components of a Sexy Listing More Control Less Control • Search Title • Rich Snippets • Search Snippets • Sitelinks • Profile Picture (Authorship) • Video Previews
  5. 5. <title>The Most Important Tag</title> • Relevancy • Branding • Character limits
  6. 6. Search Snippets • Meta description tag • First paragraph considerations • Making it interesting • Character limits
  7. 7. Google Authorship – Profile Pic • Your Google+ profile • Plug-ins make it easy • Getting circled • Your image matters
  8. 8. Video Snippets • Schema.org • Video sitemaps • Plug-ins make it easy
  9. 9. Rich Snippets • Types • Reviews/Ratings • Software • Events • Recipes • How to make them • Schema.org • Data highlighter • WordPress Plug-in
  10. 10. Questions? Feedback!
  11. 11. WHERE TO FIND ME Twitter: @jeremypalmer Linkedin: jeremypalmer Web: jeremypalmer.com

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