Your SlideShare is downloading. ×
  • Like
Sexy Search Results
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply
Published

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to create search listings that compel people to click through. Discover the …

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to create search listings that compel people to click through. Discover the 5 factors you can change to get more traffic and sales from organic search.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
492
On SlideShare
0
From Embeds
0
Number of Embeds
6

Actions

Shares
Downloads
9
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SEXY SEARCH RESULTS How to make your search listings more appealing by @jeremypalmer
  • 2. Why it matters • Higher CTR = More Traffic >>> Sales
  • 3. Google CTR by Position Google Rank Average Traffic Share 1 32.5% 2 17.6% 3 11.4% 4 8.1% 5 6.1% 6 4.4% 7 3.5% 8 3.1% 9 2.6% 10 2.4%
  • 4. Components of a Sexy Listing More Control Less Control • Search Title • Rich Snippets • Search Snippets • Sitelinks • Profile Picture (Authorship) • Video Previews
  • 5. <title>The Most Important Tag</title> • Relevancy • Branding • Character limits
  • 6. Search Snippets • Meta description tag • First paragraph considerations • Making it interesting • Character limits
  • 7. Google Authorship – Profile Pic • Your Google+ profile • Plug-ins make it easy • Getting circled • Your image matters
  • 8. Video Snippets • Schema.org • Video sitemaps • Plug-ins make it easy
  • 9. Rich Snippets • Types • Reviews/Ratings • Software • Events • Recipes • How to make them • Schema.org • Data highlighter • WordPress Plug-in
  • 10. Questions? Feedback!
  • 11. WHERE TO FIND ME Twitter: @jeremypalmer Linkedin: jeremypalmer Web: jeremypalmer.com