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Sexy Search Results
Sexy Search Results
Sexy Search Results
Sexy Search Results
Sexy Search Results
Sexy Search Results
Sexy Search Results
Sexy Search Results
Sexy Search Results
Sexy Search Results
Sexy Search Results
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Sexy Search Results

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to create search listings that compel people to click through. Discover the …

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to create search listings that compel people to click through. Discover the 5 factors you can change to get more traffic and sales from organic search.

Published in: Business, Technology
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Transcript

  • 1. SEXY SEARCH RESULTS How to make your search listings more appealing by @jeremypalmer
  • 2. Why it matters • Higher CTR = More Traffic >>> Sales
  • 3. Google CTR by Position Google Rank Average Traffic Share 1 32.5% 2 17.6% 3 11.4% 4 8.1% 5 6.1% 6 4.4% 7 3.5% 8 3.1% 9 2.6% 10 2.4%
  • 4. Components of a Sexy Listing More Control Less Control • Search Title • Rich Snippets • Search Snippets • Sitelinks • Profile Picture (Authorship) • Video Previews
  • 5. <title>The Most Important Tag</title> • Relevancy • Branding • Character limits
  • 6. Search Snippets • Meta description tag • First paragraph considerations • Making it interesting • Character limits
  • 7. Google Authorship – Profile Pic • Your Google+ profile • Plug-ins make it easy • Getting circled • Your image matters
  • 8. Video Snippets • Schema.org • Video sitemaps • Plug-ins make it easy
  • 9. Rich Snippets • Types • Reviews/Ratings • Software • Events • Recipes • How to make them • Schema.org • Data highlighter • WordPress Plug-in
  • 10. Questions? Feedback!
  • 11. WHERE TO FIND ME Twitter: @jeremypalmer Linkedin: jeremypalmer Web: jeremypalmer.com

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