www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

HOW TO DIVERSIFY YOUR
AFFILIATE PORTFOLIO
FOR BETTER RESULTS
(IN 18...
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

AGENDA
01

Affiliate Types
Portfolio Diversification

02

Recruitme...
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

THE CHALLENGE

HOW TO GET MORE HIGH VALUE AFFILIAITE
PARTNERSHIPS A...
AFFILIATE TYPES

www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

BLOGGERS Independent content writers with follower...
BLOGGERS

www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

CONTENT, CONTENT
AND MORE CONTENT!
WHO LOVES WHAT?
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

SHOPPING COMPARISON
WHO’S GOT THE BEST PRODUCT,
AVAILABILITY, PAYME...
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

COUPON / DAILY DEAL

PRIME PLACEMENT OPPORTUNITIES WHERE SHOPPERS W...
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

LOYALTY / CASH BACK

REWARD LOYAL SHOPPERS WITH CASH BACK AND INCEN...
YOUTUBE / VIDEO
LEVERAGE VIDEO
OPTIMIZERS AND
EXISTING
YOUTUBE
PERSONALITIES
WITH FOLLOWERS
TO TARGET NEW
BUYERS

www.alli...
PODCASTERS / RADIO

TRACK WITH
CODE, COUPONS,
EXCLUSIVE URLS, 1800 NUMBERS AND
MORE!

www.allinclusivemarketing.com
@Trust...
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

ONLINE & OFFLINE MAGAZINES

NICHE ONLINE AND
OFFLINE
MAGAZINES
REAC...
MOBILE

www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

DOWNLOADS, APPS, FORM FILLS AND M-COMMERCE
SALES WILL DRIVE...
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

PAY PER CLICK AFFILIATES

LEVERAGE OTHER PEOPLE’S RESOURCES AND EXP...
TECHNOLOGIES

www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

LEVERAGE THE POWER OF SELECT TOOLS
TECHNOLOGIES TO MA...
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

OTHER MERCHANT SITES
LEVERAGE
COMPLIMENTA
RY, NONCOMPETING
MERCHANT...
AFFILIATE VERTICALS

www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

BREAK YOUR OPPORTUNITIES INTO
VERTICALS & NICH...
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

RECRUITMENT STRATEGIES
1. PPC ON SELECT KEYWORDS

7. AFFILIATE REFE...
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

RECRUITMENT STRATEGIES

DOWNLOAD FOR FREE:
www.allinclusivemarketin...
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

RESULTS – CASE STUDY
EFFECTIVE
AFFILIATE
RECRUITMENT
& PORTFOLIO
DI...
www.allinclusivemarketing.com
@TrustTheExperts
#ASW14

THANK YOU!
SARAH BUNDY @svbundy
Email: sarah@allinclusivemarketing....
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How to Diversify Your Affiliate Portfolio for Better Results

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to identify new affiliate types to save money while driving higher value incremental sales. This session will show how to recruit affiliates who can get you that beloved first time customer.

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How to Diversify Your Affiliate Portfolio for Better Results

  1. 1. www.allinclusivemarketing.com @TrustTheExperts #ASW14 HOW TO DIVERSIFY YOUR AFFILIATE PORTFOLIO FOR BETTER RESULTS (IN 18 MINUTES OR LESS!) Presented by: All Inclusive Marketing Driving Performance Marketing Since 2009 #ASW14 @svbundy @TrustTheExperts
  2. 2. www.allinclusivemarketing.com @TrustTheExperts #ASW14 AGENDA 01 Affiliate Types Portfolio Diversification 02 Recruitment Strategies Effective Tactics 03 Case Study Abe’s Market Results
  3. 3. www.allinclusivemarketing.com @TrustTheExperts #ASW14 THE CHALLENGE HOW TO GET MORE HIGH VALUE AFFILIAITE PARTNERSHIPS AND DIVERSIFIED AFFILIATE ACTIVITY FOR BETTER PROTECTION, PERFORMANCE AND PROFITS (3P’s)
  4. 4. AFFILIATE TYPES www.allinclusivemarketing.com @TrustTheExperts #ASW14 BLOGGERS Independent content writers with followers of personal or professional fashion / shoe blogs SHOPPING COMPARISON Websites that showcase multiple sellers of related products for shoppers looking for reviews, product options & best price COUPON / DAILY DEAL Websites that feature brands offering incentives, coupons or savings on products LOYALTY / CASH BACK Websites with members that earn incentives, rewards or cash-back for purchases completed YOUTUBE / VIDEO Content creators that use video to send a message, review a product or offer an opinion PODCAST / RADIO Online & offline radio shows that cover related topics to a desired target audience MAGAZINES MOBILE PAY PER CLICK / PPCALL CONSULTANTS TECHNOLOGIES Online & offline magazines and publications cover related topics to a desired target audience Apps and mobile marketers who can target specific audiences through mobile devices Marketers who can reach audiences through exclusive 1800 numbers or targeted keywords Marketers who can reach audiences offline then drive them to buy through an affiliate link Tools that redirect buyers through technologies that capture the final sale MERCHANTS Other retailers / brands of complimentary, non-competing products that drive new sales
  5. 5. BLOGGERS www.allinclusivemarketing.com @TrustTheExperts #ASW14 CONTENT, CONTENT AND MORE CONTENT! WHO LOVES WHAT?
  6. 6. www.allinclusivemarketing.com @TrustTheExperts #ASW14 SHOPPING COMPARISON WHO’S GOT THE BEST PRODUCT, AVAILABILITY, PAYMENT OPTIONS? PRICE, REVIEWS,
  7. 7. www.allinclusivemarketing.com @TrustTheExperts #ASW14 COUPON / DAILY DEAL PRIME PLACEMENT OPPORTUNITIES WHERE SHOPPERS WANT THOSE EXTRA SAVINGS!
  8. 8. www.allinclusivemarketing.com @TrustTheExperts #ASW14 LOYALTY / CASH BACK REWARD LOYAL SHOPPERS WITH CASH BACK AND INCENTIVES – AT NO EXTRA COST TO YOU!
  9. 9. YOUTUBE / VIDEO LEVERAGE VIDEO OPTIMIZERS AND EXISTING YOUTUBE PERSONALITIES WITH FOLLOWERS TO TARGET NEW BUYERS www.allinclusivemarketing.com @TrustTheExperts #ASW14
  10. 10. PODCASTERS / RADIO TRACK WITH CODE, COUPONS, EXCLUSIVE URLS, 1800 NUMBERS AND MORE! www.allinclusivemarketing.com @TrustTheExperts #ASW14
  11. 11. www.allinclusivemarketing.com @TrustTheExperts #ASW14 ONLINE & OFFLINE MAGAZINES NICHE ONLINE AND OFFLINE MAGAZINES REACH NEW AUDIENCES AND EAGER BUYERS!
  12. 12. MOBILE www.allinclusivemarketing.com @TrustTheExperts #ASW14 DOWNLOADS, APPS, FORM FILLS AND M-COMMERCE SALES WILL DRIVE NEW BUYERS!
  13. 13. www.allinclusivemarketing.com @TrustTheExperts #ASW14 PAY PER CLICK AFFILIATES LEVERAGE OTHER PEOPLE’S RESOURCES AND EXPERTISE TO EXTEND YOUR KEYWORD STRATEGY TO REACH NEW BUYERS
  14. 14. TECHNOLOGIES www.allinclusivemarketing.com @TrustTheExperts #ASW14 LEVERAGE THE POWER OF SELECT TOOLS TECHNOLOGIES TO MAKE SELLING EASIER AND
  15. 15. www.allinclusivemarketing.com @TrustTheExperts #ASW14 OTHER MERCHANT SITES LEVERAGE COMPLIMENTA RY, NONCOMPETING MERCHANTS TO UPSELL & CROSS SELL YOUR PRODUCTS & SERVICES!
  16. 16. AFFILIATE VERTICALS www.allinclusivemarketing.com @TrustTheExperts #ASW14 BREAK YOUR OPPORTUNITIES INTO VERTICALS & NICHE GROUPS MENS FASHION DAILY DEAL / COUPON WOMENS FASHION HOT FINDS / NEW FASHIONS FOOTWEAR UNIQUE PRODUCTS STYLE GUIDES ACCESSORIES CELEBRITY SHOP-A-HOLIC / SHOE-A-HOLIC
  17. 17. www.allinclusivemarketing.com @TrustTheExperts #ASW14 RECRUITMENT STRATEGIES 1. PPC ON SELECT KEYWORDS 7. AFFILIATE REFERRALS 2. SEO ON RECRUITMENT PAGES 8. TECHNOLOGIES (VIGLINK/ SKIMLINKS) 3. CONNECT VIA LINKEDIN, TWITTER AND FACEBOOK 9. RECRUITMENT TOOLS* 4. REMARKETING ADS TO PROGRAM SIGN UP PAGE 10. CONFERENCES & EVENTS 5. COMMENTING ON BLOG POSTS 11. NETWORKS 6. ABESTWEB AND OTHER FORUMS 12. OUTSOURCED PROGRAM MANAGERS* *ALL INCLUSIVE MARKETING HAS EXCLUSIVE TOOLS AND SERVICES GEARED ENTIRELY AROUND AFFILIATE RECRUITMENT AND PORTFOLIO DIVERSIFICATION
  18. 18. www.allinclusivemarketing.com @TrustTheExperts #ASW14 RECRUITMENT STRATEGIES DOWNLOAD FOR FREE: www.allinclusivemarketing.com/resource
  19. 19. www.allinclusivemarketing.com @TrustTheExperts #ASW14 RESULTS – CASE STUDY EFFECTIVE AFFILIATE RECRUITMENT & PORTFOLIO DIVERSIFIATION = 4400% GROWTH IN LESS THAN 12 MONTHS!
  20. 20. www.allinclusivemarketing.com @TrustTheExperts #ASW14 THANK YOU! SARAH BUNDY @svbundy Email: sarah@allinclusivemarketing.com Call: (604) 812-6175 • • • • Founder & CEO, All Inclusive Marketing Top 40 Digital Marketing Strategists of 2012 Top 25 Affiliate Marketing Bloggers of 2012 Award Winning Affiliate Marketer Let’s Keep in Touch! Blog: sarahbundy.com Website: allinclusivemarketing.com *ASW14 ATTENDEES RECEIVE A FREE CONSULTATION ON AFFILIATE DIVERSIFICATION / TARGETED AFFILIATE RECRUITMENT. CALL ME OR EMAIL TODAY!
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