Buying and Selling Websites by Jason Yelowitz

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Expanding your affiliate business through website acquisitions and sales? Our experts will provide detailed strategies for buying and selling websites guaranteed to maximize your revenue potential.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Buying/Selling Websites

Chuck Mullins, CEO, CashForYourSite.com (Twitter @chuckiii33) (Moderator)
David Gass, Owner, Vision Group Management, LLC (Twitter @davidgass)
Kyle Wakefield, Founder, Themeco (Twitter @jkwake)
Jason Yelowitz, Senior Website Broker, Quiet Light Brokerage (Twitter @BRMillionaire)

Published in: Business
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Buying and Selling Websites by Jason Yelowitz

  1. 1. QuietLightBrokerage.comSelling Sites Worth $250k - $5MM
  2. 2. THE BIG QUESTION BUYERS WANT TO ANSWER• How Much Money Will I Ultimately Collect from This? (What’s the TOTAL return?)• Everything Else Helps Answer the Big Question• NO ONE Knows the Real Answer QuietLightBrokerage.com Selling Sites Worth $250k - $5MM
  3. 3. HOW BUYERS TRY TO ANSWER THE BIG QUESTION • Past Performance • Recent Trends (Suspicion of buying someone’ else’s problem) • Quality of Bookkeeping • Web Stats • Other Metrics • Seller’s Demeanor & Candor • Gut Feel QuietLightBrokerage.com Selling Sites Worth $250k - $5MM
  4. 4. CREDIBILITY HELPS YOU GET THEREEven the best web businesses have somesurprises so….Be Credible to Eliminate “Seller Risk” • Don’t lie about anything • If there’s bad news, disclose it EARLY • Keep clean books (hire a bookkeeper) • Keep clean web stats (Google Analytics or similar) • Do prep work. The odds are in your favor if you take the time to organize before hitting the market. QuietLightBrokerage.com Selling Sites Worth $250k - $5MM
  5. 5. INVITE BUYERS IN• Be Open About Sharing Data (Plan to share data and don’t be too paranoid.)• In-Person Meeting (Take buyer to dinner, disclose your future plans.)• Put Yourself in Buyer’s Shoes. (Would YOU pay $1 MM for your biz if YOU didn’t own it?) QuietLightBrokerage.com Selling Sites Worth $250k - $5MM
  6. 6. DON’T GET GREEDY• Buyers Won’t Fight for Deals Today• The Market, Not Your Needs, Determine the Deal Value• If You Don’t Like the Market Price, Don’t Sell Now QuietLightBrokerage.com Selling Sites Worth $250k - $5MM
  7. 7. CASE STUDIES OF DEALS GONE BAD• Press Release Site - • Seller didn’t disclose minor lawsuit• Web design site - • Seller tried to trade price for due diligence• Online Movies - • Seller lied about his name, had few documents QuietLightBrokerage.com Selling Sites Worth $250k - $5MM
  8. 8. CONCLUSION • Be Realistic (If you choose to sell, be reasonable) • Be Prepared (It’s like a colonoscopy, but less fun!!) • Consider a Broker (If your profit = $100k or more) • Let the System Work. (Cooperate and odds increase significantly)WHEN WE FOLLOW THE SYSTEM, 75% OF DEALS CLOSE QuietLightBrokerage.com Selling Sites Worth $250k - $5MM

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