Banking On Infomercials – A MultiChannel Profit Opportunity

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As web content rapidly shifts to video, learn how to: use one video method to increase profits now; discover new hit products before your competitors; and interact with networks to gain the …

As web content rapidly shifts to video, learn how to: use one video method to increase profits now; discover new hit products before your competitors; and interact with networks to gain the edge.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Networks
Niche/vertical: AsSeenOnTV

Frank Bianco, COO, Pear Lake Partners LLC
Curtis A. Clarke, CEO, AsSeenOnPC.com (Twitter @As_Seen_On_PC)
Andrew Latimer, CEO, Bluewater Media
Rus Sarnoff, President, Integrated Marketing (Twitter @RusSarnoff)

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  • Thank You for coming to Affiliate Summit West and welcome to our presentation: Banking on Infomercials- a Multi-Channel Profit Opportunity. In a recession year where budgets are tight, you’ve invested your money to be here, and I appreciate that. We are all hoping for a better 2011, and we will do our part to make the season bright. I’d like to pose a question to you, please answer by a show of hands… Which one of us in this room would benefit from an additional few thousand dollars per month in their pocket? (pause 1,2,3,4) Great! That’s just about unanimous. In the next 60 minutes we’ll be giving you some valuable take away’s that can add thousands of dollars of revenue to your Affiliate business almost immediately if not sooner! I’ve assembled my panel of experts to show you one method to grow your revenues in the very hot category of As Seen On TV products. By way of introduction, my first panelist is Andy Latimer, President of BlueWater Media, an Infomercial Product and full service marketing company . Andy has been in the infomercial business for over 10 years. Andy has a wealth of knowledge in all of the facets of the Infomercial business: from product selection, to videoing, directing, producing and launching infomercials. My next panelist is Curtis Clark, president of As Seen On PC Network and Catalog Solutions. As the name suggests, As Seen on PC is an advertising Network of affiliates specializing in internet sales programs for merchants with Infomercial Products, and delivers these as opportunities. Affiliates looking for the best Infomercial Products, big payouts, top performing landing pages, and all around great experience may know Curtis for his no nonsense operating style. The third panalist is Rus Sarnoff, President of Integrated Marketing, a 10 year old consulting firm specializing in helping companies deliver results in the direct response business. Before that Rus was in TV production and broadcasting producing over 60 series TV Specials, including The Rosanne Show. What most people don’t know about Rus, is he the Grandson of the founder of NBC, David Sarnoff who invented the modern radio. Like me, Rus is 29, at least in his head. Welcome to the panel Gentlemen. Today each of us will deliver a part of this presentation, so hold your questions until the end because many of them will get answered during the presentation. So Let’s Begin…
  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTIxMDM5OTg4NDE If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • Major players failed to see that change was coming, the handwriting on the wall, and they failed to take any action. They continued along as if doing the same old thing over and over would keep their business growing. They completely missed what was happening. When or if they got it, the snowball rolling down the hill was too big, and it crushed them.
  • You can’t give it one single name. Some call it the “I” revolution. Lets look deeper. 3 weeks ago the  Wall Street Journal  reported that for the first time, “advertisers spent more on Internet ads than on print ads. That’s right, U.S. spending for online ads in 2010 hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers.” Do you get it? It didn’t happen overnight. It was a long time in coming. But they missed it. Today another revolution is underway. It’s all around you. It’s an outgrowth of the “I” revolution. Do you know what it is?
  • OK, here’s a hint… As a direct response marketer for over 26 years, I have seen 3 gigantic and mind boggling shifts in the business that perhaps have made possible the next major shift: first, the launch of DRTV and Infomercials in 1984; Second, the Internet was launched in 1994; and Third, around 1998 the invention of Affiliate sales on the internet. When the dust settled and I could de-construct these events, the lesson I learned from each of these paradigm shifts was this: If you were lucky enough to see the trend, embrace its ramifications, and take action, you were successful… sometimes hugely successful. What happens if you fail to see it, or don’t take action if you do? Don’t ask! Have guessed what it is? Here’s the reveal…
  • It’s the Video Revolution! If you are an Infomercial Product Merchant spending your share of the $21.5 billion in TV advertising, your business has always been all about Video. To you there is no Revolution! If you are an Affiliate Network and saw the video trend, embraced it, and took action, you know that you are a sizeable sales channel for Infomercial Merchants, as much as 32% of revenues. It’s a Marvel! If you are an Affiliate who focused on video early on, you were an early adopter of Infomercial products, you joined a Network, and have video integrated into the highly productive landing pages, to which you send traffic. You’re on a roll participating in a REVOLUTION. Are you interested in knowing how to multiply your results? At over $25 Billion in sales, the Infomercial sector is one of the largest components of the Affiliate sales pie. Are you getting your share of this important channel and a natural beneficiary of the video revolution?
  • Oh, I wanted to give you the first Take-a-way that can put money in your pocket. There are multiple devices around you capable of receiving video signals including, Itouch, Ipad, Ipod and Iphone, Android Phone, and who knows what’s coming in 2011. In the 10 minutes I’ve been speaking, there were more videos uploaded than you can watch in 10 days! These statistics tell me, we may just be experiencing the tip of the iceberg when it comes to video. THIS IS A REAL OPPORTUNITY TO GROW YOUR BUSINESS, IF YOU TAKE ACTION!
  • Where are your customers every day?
  • It’s the Video Revolution! Its real. See those video thumbnails on these SERP? They are each worth about 3% of traffic. Here’s an important factoid for you….“While Total TV ad spending in the U.S. rose 3% to $132.5 billion in 2011, Infomercial TV Spending reached $21.7 Billion.” Infomercial sales are one of the largest components of the Affiliate sales pie. Are you getting your share of this important channel and a natural beneficiary of the video revolution? Meanwhile, Affiliate Marketing has prospered for 12 years. Now the momentum is there and the role of the video channel cannot be ignored.
  • Andy: Put your slides here.. Please answer this question… My suggestion is to talk about is ”What are the 3 things Affiliates need to know to make money with Infomercial products?” and “How to use video to increase profits now.” Maybe a little about Infomercial background. Infomercial Products, a landscape in transition– the growing number of product introductions in 2011 and beyond, the higher cost of media, Infomercials 101- The marketing formula/ratio for success: TV Sales, affiliate sales, print ad sales, social media leads. The importance of balance: Video marketing , Affiliates, and internet marketing The Role of Retail 4. ??? What else?
  • Curtis –Add your slides in here…..Please answer this question… What are the 3 should-have-asked questions that Affiliates should ask an Infomercial Network? Affiliates looking for the best Infomercial Products, big payouts, top performing landing pages, and all around great experience
  • Rus- What are the 3 things Affiliates need to know to stay ahead of their Infomercial Affiliate competitors? As web content rapidly shifts to video, learn how to: use one video method to increase profits now; discover new hit products before your competitors; and interact with networks to gain the edge. In my 26 years, the Direct Response business has made the move from direct mail, to tabloid print ads, to Mail Order Catalogs, to TV shopping, to Infomercials, to e-Commerce, and now the Video Revolution is doing it again.
  • Best Research Resources for DRTV products: In order to stay on top of the new shows and the affiliate profit opportunity there are free services at your disposal to report and rank the shows.   The Jordan Whitney Green Sheets  - give you a list of top infomercial rankings. If the show is on the charts you want to be an affiliate to share the revenue. IMS Report (Infomercial Monitoring Service)  - a subscription service with more granular data on where and how the shows are runing and doing. SciMark Report (Blog & newsletter) - this blog from an Infomercial Veteran reports on the latest shows and predict their success level.
  • RUS ?? For you??
  • RUS – Another slide for you.
  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTIxMDM5OTg4NDE If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:

Transcript

  • 1. Banking on Infomercials a Multi-Channel Profit Opportunity 5 Marketing Marvels That Will Have You Thriving In 2010... While Your Competition Wonders What Happened...
  • 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
  • 3. What Do These Old Industries Have In Common?
  • 4.
    • And it Can Happen to You Too… If Your Industry changes.
    Here’s How It Happened…
  • 5. DRTV Internet Aff. Mkt. 1984 1994 1998 The three predecessors…
  • 6.
    • 26 BILLION online videos viewed per month in US alone.
    • Online video is more than 60% of all internet traffic.
    • Youtube is now the #2 most trafficked website
    The Video Revolution
  • 7.
    • 4 TIMES as many mobile phone users as internet users. 33% with high speed data services
    • Mobile advertising has a 10 TIMES HIGHER click through rate vs online
    • Mobile traffic has a 6 TIMES HIGHER purchase intent than online traffic
    The Mobile Video Revolution?
  • 8.
    • Online and on their phone.
    • A web page without video isn’t enough anymore.
    • Real authority, respect , and trust come from social media: YouTube, FaceBook, and Twitter.
    where your customers are every day: The Social Media Shift is…
  • 9. The Video Revolution introducing :
  • 10. Today Infomercial Success requires Affiliate Networks …
    • Video is online and moving to mobile
    • About 1/3 of Infomercial revenues come from Affiliate Networks
    • Video will dominate Social Media channels. Who will move it there: Merchants, Networks or Affiliates?
  • 11. It takes an Affiliate years to build a good relationship with clients and fresh video content to keep them... Our Network wants YOU...
  • 12. Free Traffic! Social Media channels are free! Video traffic on Google, YouTube, FaceBook, and 100 other directories are yours for the cost of your creative! New Video “Dirty Secret” Revealed
  • 13. jwGreenSheets.com IMStvOnLine.com scimark.blogspot.com
  • 14.
    • Video Blog
    • Podcasting
    • Facebook
    • Twitter
    • Smartphone Applications
    5 Channels To Ensure Affiliate Domination
  • 15.
    • Short videos and articles
    • Lead capture campaign
    • Follow-Up campaign
    • Local search directory visibility
    • Targeted Internet Ads
    Let’s Talk About Our 5 Marketing Marvels
  • 16. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.