Affiliate Tactics, Opportunities, and Traffic Comparisons

Affiliate Summit East 2010
Plenty of Tactics, Tricks and Opportunities
Kimberly Kaplan
VP, Plentyoffish

Who’s your sugar daddy?

Here a click, there a click, everywhere a click click!
Call to action
Branding
Include information about the person you’re targeting
Dynamic insertion tags
Frequency capping

The four B’s
Branding
Website URL
Company Name

Pageviews
Clicks
$479.00 spent
$1.40 CPC
879,835 impressions served
$0.50 CPM
87,500 page views and climbing

The four B’s
Branding
Bidding
Spend per CPM (Canada)

The four B’s
Branding
Bidding
Banners

The four B’s
CTR of one ad
Branding
Bidding
Banners
Burnout

It’s all about performance
Tracking ad performance
Creative vs text
Good
Bad

Segmenting
Testing various demographics
POF segmenting ‘Cross Tab Reports’
Start wide and narrow down

Why did your ads get declined?
You’re in a grey area
Inappropriate pictures

Why did your ads get declined
Ads that confuse users

You’re uploading the wrong size

You’re uploading the wrong size
You’re missing information
We’re human

Why listen to us?

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Affiliate Tactics, Opportunities, and Traffic Comparisons

by Affiliate Summit on Aug 23, 2010

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Affiliate Tactics, Opportunities, and Traffic Comparisons Presentation Transcript