Advanced ROI Driven Internet Marketing Strategies
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Advanced ROI Driven Internet Marketing Strategies

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What’s next in the field of ROI Driven Internet Marketing? What are the latest trends and biggest challenges? What are upcoming channels which I can use to generate ROI / leads and sales? ...

What’s next in the field of ROI Driven Internet Marketing? What are the latest trends and biggest challenges? What are upcoming channels which I can use to generate ROI / leads and sales?

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: ROI

Joris Toonders, MD/Entrepreneur, Yonego Internet Marketing (Twitter @joristoonders)

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    Advanced ROI Driven Internet Marketing Strategies Advanced ROI Driven Internet Marketing Strategies Presentation Transcript

    • AffiliateSummit East 2011
      ROI = KING
    • Yonego
      Founded in 2003
      Started with #1 position on ‘ringtones’ in Google.
      ROI Driven
      Focus on ROI Driven Internet Marketing. More for less.
      40 specialists
      At our offices in The Netherlands and Belgium.
    • 100% ROI Driven. Start withmeasuringfromday 1.Wherearepeopleleaving? Why? Howcanweoptimizethatprocess?
    • Start with Google AdWordsCheck yourconversionrates, averageordervalue etc. andusethatto roll out otherchannels!
    • Check out theimpactofseveralKPI‘s!Traffic, conversionrates, ordervalue, margins, fixedcosts, CPC, CTR etc…
    • Start with A/B- and multivariate testing!Combine qualitative datawith quantitative data. Yourvisitorsaretheboss.
    • ConversionOptimization: Quick wins!
      Test different offers!
      Use ‘free shipping’ for example and boost your conversion rates
      Amount of people
      Show visitors how many people are on your website at the moment!
      Site Search
      What are people searching for within your site?
      In stock?
      Show visitors how many products you still have in stock!
      Use reviews
      Show reviews from clients on your website. It works!
      ROI
      Registration after order
      Let visitors register on your website after they’ve paid!
    • Positive ROI? Letthepartybegin!
    • “PEOPLE don‘t read advertising. They read what interests them. Sometimes that is advertising.“
    • Keywordsaremagnets. Queriesareking!
    • Find newmagnetswith Site Search!
    • Check Wikipedia article traffic statistics! (stats.grok.se)
    • Use ‘Didyoumean’ in your advertisements!
    • Optimize text based on the ROI per 1000 views!
    • Use ‘Advanced search’ in your sitelinks!
    • How can you get the attention of a visitor?
    • Change text for example in the morning!
    • Sell yourproducts also via Facebook!
    • Advertise with your Facebook page in Google!
    • Use AdWords campaign experiments!
    • Maximize your ROI or DIE: Be sure you’re on mobile!
    • Usebackfeeddatatomaximizeyour ROI!
      Product feed data
      Identify out-of-stock, new and dropped products for example!
      Customer type data
      New customers vs. existing customers: How much are they worth?
      Offline data
      Are you already tracking phone calls and coupons?
      Customer value data
      Do people who bought a cheap product also buy expensive products?
      Conversion value data
      Use credit scores for lead valuation and knock out canceled orders
      ROI
      Attribution credit
      Measure the influence in the buying process of several channels!
    • E-mail marketing: Mailchimp and Google Analytics!
    • Use KeywordSpy to spy on your competitors!
    • Use Clicktale for form analytics and watch live videos!
    • Create an Alert for 404 pages!
    • Optimize your margins with Visual Website Optimizer!
    • Use Elance, hire online workers and get the Job Done!
    • Advertisebeforeproductsarelaunched!
      Letyourcompetitorspayfor expensive clicks… after you‘vegotthepreordersfor a better CPO!
    • AffiliateSummit East 2011
      Joris Toonders: "ROI is KING!"
      Twitter:@joristoonders
      Phone:
      0031 – 76 5 246 246
      E-mail:
      j.toonders@yonego.nl
      Linkedin:
      Linkedin.com/in/joristoonders