Welcome To Our Session!
How to Leverage
Facebook Advertising
to Grow Your
Business
• Nathan Smith
@CoffeeNate
• Shannon Vo...
Remember this tool?
Facebook ads don’t work!
To ensure that your Facebook ads don’t work…
– Start without a strategy
– Don’t use meaningful ta...
Ad Types: Page Post Engagement
• Boost your posts
• Increase likes
• Increase Comments
• Increase Shares
• Increase Video ...
Ad Types: Boost Post
Ad Types: Increase Page Likes
Ad Types: Clicks to website
Ad Types: Website Conversions
Conversion Tracking Pixels
Ad Types: App Installs
Ad Types: App Engagement
Ad Types: Event Responses
Ad Types: Offer Claims
Ad Types: Video Views
Ad Locations
Ad locations: News feed | Desktop
Ad locations: Mobile
Mobile Monthly Active Users
Mobile Only Monthly Active Users
Ad locations: Sidebar
Quick Hits
Create sales funnels with your Facebook ads, by
targeting the Website Custom Audience list. Get
creative with W...
Target Fans of Highly Active Pages
Not Folgers…
174 “Likes”
Organic Reach is NOT Dead
Mystical Keys to Organic Reach
“People want to see posts that are
educational, entertaining,
and evoke emotion.
They don’t...
Use FB ads to Grow Your List
• Create a landing page
or custom app/tab to
host your opt-in form
• Offer users a checklist,...
Understanding Facebook Ad Reports
• Creating custom reports
that are relative to your
objectives is simple
• Schedule repo...
See who makes
up your audience.
Segment by any
category found in
ad creation
Ability to create
an ad from the
tool, using ...
Why Power Editor?
Why Power Editor?
- Every new ad tool is first made available through PE.
- More targeting options
- Increased control of ...
Time for Q & A
How can we help you?
How to Leverage
Facebook Advertising
to Grow Your
Business
• Nathan Smith
@CoffeeNate
• Shannon Vogel
@TheBeScene
• Ashley...
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
How to Leverage Facebook Advertising to Grow Your Business
Upcoming SlideShare
Loading in...5
×

How to Leverage Facebook Advertising to Grow Your Business

59,604
-1

Published on

This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Attendees to this session will leave knowing how to use Facebook ads to grow their following, increase engagement, build a list, retarget site visitors on Facebook, and increase affiliate sales.

Published in: Social Media
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
59,604
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
30
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • This session is for white-hat, above board, facebook advertising strategies. Don’t bother asking questions about black-hat techniques.
    I’m not a Facebook fan-boy. They frustrate me as much as anyone else, but I am a fan of a platform that allows me to target every online consumer
  • Science guy that made a video about FB ads. That would be like me making a video about 15th century Chinese art. I don’t know anything about it, and he knows nothing about FB ads!
  • https://www.facebook.com/business/a/online-sales/conversion-tracking
    Create a JavaScript code snippet to place on your conversion pages.
    Put the code on the page your want to track.
    Example: to track checkouts:, you would put the conversion tracking pixel on the checkout confirmation page that people see after completing a checkout. Whenever a person loads that page in his or her browser, the code tells Facebook that the conversion event has occurred. Facebook then matches that conversion event against the set of people an ad was served to/or that clicked on an ad so that we can provide you with information that helps understand the return on investment for your ad spend.
  • https://developers.facebook.com/blog/post/2013/10/01/beyond-installs--announcing-mobile-app-ads-for-engagement-and-conversion/
  • https://www.youtube.com/watch?v=pyQA31quB2E
  • http://techcrunch.com/2014/04/23/facebook-passes-1b-mobile-monthly-active-users-in-q1-as-mobile-ads-reach-59-of-all-ad-sales/?ncid=rss
  • http://techcrunch.com/2014/04/23/facebook-passes-1b-mobile-monthly-active-users-in-q1-as-mobile-ads-reach-59-of-all-ad-sales/?ncid=rss
  • Default- I can test up to six images and FB will serve up the highest converting. Go over upload options.
  • Default- mistake I see so many people making is using their logo. Unless you are an extremely well known brand with a recognizable logo, use this pic for something more relatable!
  • Using images from Shutterstock, for free!
  • Segment your audience. Know who you’re speaking to. What are their issues, fears, problems, etc. Create customer personas.
    (This is an example of a mom who is worried about money, her mean boss, time and her kid feeling abandoned)
  • One way you can define an audience is using emails you already have. Upload data you’ve collected on your site or from mail chimp.
  • Or, you can create your own audience based on your segmentation
    Examples of how far you can drill down into an audience
  • Look! Fb knows who is spending money.
  • This baby is like “Stop Targeting My Mom On Facebook! I can’t Handle it anymore!”
  • Whoa. That’s really really really specific
  • That’s actually my daughter. She’s creeped out by how much facebook knows about her.
  • Once you’ve defined your audience personas, you can put this into the ad rather than accepting fb’s default entries. I’m addressing some of the mom’s worries here, as well as using an image that will appeal to how she wants to see herself. Remember the six images? I would use up all six!
  • Compare the two.
  • Addressing some FAQ’s that I get
    Set rules for WCA list
  • Target users of pages with engaged, relevant followers. In the interests section, try typing in the name of the page. Often, the page will come up…not foolproof.
    Look for engaged audiences within your niche and pages that your target audience find interesting
  • Organic reach average was 40K
    Organic reach is possible, with the right audience and content
  • Giveaways should be for relevant prizes. A fashion blogger shouldn’t be giving away fishing tackle. Create promotions that lure your target audience.
  • Page insights vs audience insights
    page shows post performance
    audience shows info about your current audience
  • 3 Ad create methods
    PE is only available on Chrome browser
    Not as pretty, but more powerful
  • 3 Ad create methods
    PE is only available on Chrome browser
    Not as pretty, but more powerful
  • 3 Ad create methods
    PE is only available on Chrome browser
    Not as pretty, but more powerful
  • This session is for white-hat, above board, facebook advertising strategies. Don’t bother asking questions about black-hat techniques.
    I’m not a Facebook fan-boy. They frustrate me as much as anyone else, but I am a fan of a platform that allows me to target every online consumer
  • How to Leverage Facebook Advertising to Grow Your Business

    1. 1. Welcome To Our Session! How to Leverage Facebook Advertising to Grow Your Business • Nathan Smith @CoffeeNate • Shannon Vogel @TheBeScene • Ashley Coombe @AshleyBCoombe Session slides link just tweeted by @CoffeeNate
    2. 2. Remember this tool?
    3. 3. Facebook ads don’t work! To ensure that your Facebook ads don’t work… – Start without a strategy – Don’t use meaningful targeting – Use the “Boost” and “Page Promote” buttons – Drive clicks to a website that doesn’t convert or a Facebook page that doesn’t create desirable content.
    4. 4. Ad Types: Page Post Engagement • Boost your posts • Increase likes • Increase Comments • Increase Shares • Increase Video Plays • Increase Photo Views
    5. 5. Ad Types: Boost Post
    6. 6. Ad Types: Increase Page Likes
    7. 7. Ad Types: Clicks to website
    8. 8. Ad Types: Website Conversions
    9. 9. Conversion Tracking Pixels
    10. 10. Ad Types: App Installs
    11. 11. Ad Types: App Engagement
    12. 12. Ad Types: Event Responses
    13. 13. Ad Types: Offer Claims
    14. 14. Ad Types: Video Views
    15. 15. Ad Locations
    16. 16. Ad locations: News feed | Desktop
    17. 17. Ad locations: Mobile
    18. 18. Mobile Monthly Active Users
    19. 19. Mobile Only Monthly Active Users
    20. 20. Ad locations: Sidebar
    21. 21. Quick Hits Create sales funnels with your Facebook ads, by targeting the Website Custom Audience list. Get creative with WCA rules. Expand your reach with “Lookalike Audiences” Using Facebook’s automatic bid is actually effective You can target only your ‘fans’ (found in connections) Note that the most options are available to US accounts.
    22. 22. Target Fans of Highly Active Pages Not Folgers… 174 “Likes”
    23. 23. Organic Reach is NOT Dead
    24. 24. Mystical Keys to Organic Reach “People want to see posts that are educational, entertaining, and evoke emotion. They don’t care about how great you think you are.”
    25. 25. Use FB ads to Grow Your List • Create a landing page or custom app/tab to host your opt-in form • Offer users a checklist, eBook, guide, coupon, relevant giveaway, etc. • Create an ad to drive targeted traffic to it
    26. 26. Understanding Facebook Ad Reports • Creating custom reports that are relative to your objectives is simple • Schedule reports
    27. 27. See who makes up your audience. Segment by any category found in ad creation Ability to create an ad from the tool, using that audience Audience Insights Tool
    28. 28. Why Power Editor?
    29. 29. Why Power Editor? - Every new ad tool is first made available through PE. - More targeting options - Increased control of campaigns - Bulk Editing of Ads - Ability to create unpublished page posts as ads only
    30. 30. Time for Q & A How can we help you?
    31. 31. How to Leverage Facebook Advertising to Grow Your Business • Nathan Smith @CoffeeNate • Shannon Vogel @TheBeScene • Ashley Coombe @AshleyBCoombe Session slides link tweeted by @CoffeeNate
    1. Gostou de algum slide específico?

      Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

    ×