How to Build a Successful Blog

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: I will take you by the hand & show you how to build a successful blog step by step. The lively no holds barred presentation will reveal all of my personal secrets, tricks and tips over my shoulder.

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How to Build a Successful Blog

  1. 1. How To Build A Successful Blog.
  2. 2. Who Is Matthew Woodward? • Started creating content at 13 years old • No idea you could make money online • Successful corporate online marketer • Took the leap in 2010 • Built a 6 figure blog in 14 months
  3. 3. The Blogs 2 Year Success. Year 1 632,452 page views 572,763 YouTube minutes $73,334.09 profit Year 2 4,074,648 page views 2,220,877 YouTube minutes $147,946.14 profit
  4. 4. Traffic Growth.
  5. 5. “With your help I have doubled turnover month on month every month for 5 months” “Your website gave me the opportunity to work for myself” “I took my conversion rate from 1% to 5% with your tutorials”
  6. 6. Why Start The Blog? • Followed my passion • Wealth of knowledge to share • Only a few blogs published high quality posts • A lot of misinformation • Opportunity
  7. 7. Defining Your Blog/Sites Purpose. • What is the point of your site? • What do you want other people to say about it? • I defined my blogs purpose as- “When people ask for help on a forum, my tutorials will be shared to help”
  8. 8. Preparation Is Victory! Good logo & branding Content strategy Promotion strategy Setup to extract value
  9. 9. Logo & Branding. • Helps people to remember you • Sets you apart from the competition • Strong brand colours • Personal logo
  10. 10. Content Strategy. • Find out what people want & give it to them • Create content that solves problems • Make it the very best content on the web • Find 5 common problems on forums in your niche • Solve those problems!
  11. 11. Promotion Strategy. • Keep It Simple Stupid • Live where your audience lives • Engage people by solving their problems • Become part of the community!
  12. 12. Tone Of Voice. • Tell it like it is • Get straight to the point • Don’t hide behind business talk • Show your personality • Short & punchy
  13. 13. What Is Value? Affiliate clicks & sales New traffic from content sharing User generated content Social shares Subscription
  14. 14. Prioritising Value. 1. A full time subscription 2. Social shares (Google+ / Twitter etc) 3. User generated content (comment, forum post, post idea) 4. New traffic by sharing content with others 5. Affiliate clicks & sales
  15. 15. Subscribers Are King! • Builds relationships • Drives constant traffic • User generated content • New social shares • Steady flow of profit
  16. 16. Getting Subscribers.
  17. 17. Subscriber Value.
  18. 18. Email Engagement Sequence. • Welcome message • Relationship builders • Content ideas • Testimonials • Breathes life into old content
  19. 19. Social Shares. • Make sharing visible • Social lockers – exclusive resources, videos, PDF’s
  20. 20. Create A Forum. • User generated content • Creates community • Long tail search traffic • 15,125 users / 4,892 posts • 424,571 page views
  21. 21. Launch With A Bang. 6 parts series took 100-120 hours to create Tiered link building was a hot topic Published free of charge 170,513 visitors - 704,109 minutes watched = 1 year 4 months $63,064.05 commission Engaged audience directly
  22. 22. Types Of Content. • Tutorials / Case studies • Solve peoples problems • Teacher / student relationships • Shareable • Product Reviews • Step by step usage • Profitable • Competitions • Brings new visitors • Builds email list
  23. 23. Types Of Content. • Controversial • Majestic SEO • WP-Engine • Go viral • Regular Features • Income reports • Income report roundup • What I have read
  24. 24. Rinse & Repeat. • Keep it simple • Publish regularly • Stick to your content strategy • Stick to your promotion strategy • Listen to your readers
  25. 25. Wrapping It Up. • Spend time planning & preparing • Setup your blog to extract value • Create the very best content on the web • Find out what people want – give it to them • Keep it simple!
  26. 26. Affiliate Summit Resources. www.MatthewWoodward.co.uk/ASE14

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