Large affiliates dominate but there’s stillroom for smaller affiliates. Get expert tipsto show your value to merchants; do...
Jeremy Palmer   Chief MarketingOfficer, CouponPal            Twitter   @jeremypalmer   ASW13
Joe Sousa Affiliate Manager,  Snow ConsultingTwitter @drcool73   ASW13
Kim Rowley   Owner, Key      InternetMarketing, Inc.       (Twitter @kimarketing  (Moderator)ASW13
   Why small affiliates are struggling   The value small affiliates can bring that the big    guys cant   Is it still p...
   Big affiliates (especially in the coupon/deal    space) continue to get bigger   Google’s continuous algorithm change...
   Can reach into smaller niches   Highly-targeted reach into different social    audiences and communities   Freedom t...
   Yes, but set realistic expectation   Create plans for long-term success   Not a “get rich quick” endeavor   Do it p...
   Think about offering your services as a    consultant to a merchant, other affiliates or    an OPM   Diversity your o...
   Aim to build a brand, not an affiliate site   Build long-term relationships   Don’t chase the algorithm   Keep work...
   Nurture your small affiliates   Better to have a lot of affiliates doing a little    volume, than a few affiliates do...
ASW13
   Jeremy Palmer @jeremypalmer   Joe Sousa @drcool73   Kim Rowley @kimarketing                                  ASW13
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Is Bigger Always Better?

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Large affiliates dominate but there’s still room for smaller affiliates. Get expert tips to show your value to merchants; do what the big guys can’t; leverage your smaller size to deliver a big bang.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Affiliate Marketing

Kim Rowley, Owner, Key Internet Marketing, Inc. (Twitter @kimarketing) (Moderator)
Jeremy Palmer, Chief Marketing Officer, CouponPal (Twitter @jeremypalmer)
Joe Sousa, Affiliate Manager, Snow Consulting (Twitter @drcool73)

Published in: Business
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Is Bigger Always Better?

  1. 1. Large affiliates dominate but there’s stillroom for smaller affiliates. Get expert tipsto show your value to merchants; do whatthe big guys can’t; leverage your smallersize to deliver a big bang. ASW13
  2. 2. Jeremy Palmer Chief MarketingOfficer, CouponPal Twitter @jeremypalmer ASW13
  3. 3. Joe Sousa Affiliate Manager, Snow ConsultingTwitter @drcool73 ASW13
  4. 4. Kim Rowley Owner, Key InternetMarketing, Inc. (Twitter @kimarketing (Moderator)ASW13
  5. 5.  Why small affiliates are struggling The value small affiliates can bring that the big guys cant Is it still possible for a small affiliate to make a good living in affiliate marketing? Advice for smaller affiliates who are struggling Advice for new affiliates Merchant tips for smaller affiliates ASW13
  6. 6.  Big affiliates (especially in the coupon/deal space) continue to get bigger Google’s continuous algorithm changes are complex Lack of diversification for sites and traffic Complacency Lack of resources and capital to grow business They don’t treat their business like a business ASW13
  7. 7.  Can reach into smaller niches Highly-targeted reach into different social audiences and communities Freedom to be more creative and innovative Quicker to act and launch new campaigns without needing approval Able to immediately seize new opportunities and trends (Pinterest, Instragram, etc.) ASW13
  8. 8.  Yes, but set realistic expectation Create plans for long-term success Not a “get rich quick” endeavor Do it part-time, transition to full time ASW13
  9. 9.  Think about offering your services as a consultant to a merchant, other affiliates or an OPM Diversity your offers and traffic Learn as much as you can about search Continue to test and change what is not working Stay on top of industry trends Establish good relationships with affiliate managers and look for ways to meet their needs and goals ASW13
  10. 10.  Aim to build a brand, not an affiliate site Build long-term relationships Don’t chase the algorithm Keep working while you learn Cash is king – stay liquid Create a Google contingency plan Do you really want to own a business Stay hungry ASW13
  11. 11.  Nurture your small affiliates Better to have a lot of affiliates doing a little volume, than a few affiliates doing a lot of volume Provide education and resources ASW13
  12. 12. ASW13
  13. 13.  Jeremy Palmer @jeremypalmer Joe Sousa @drcool73 Kim Rowley @kimarketing ASW13
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