How To Properly Communicate
With Affiliates Through Email
By Chad Waite
Affiliate Summit East '13
Agenda
1. Recruitment Emails
2. Denial Emails
3. Acceptance/Welcome Emails
4. General Update Emails
5. Industry Best Pract...
Recruitment Emails
Bad Recruitment Email Example
Good Recruitment Email Example
Good Recruitment Email Example
Recruitment Takeaways
Don't:
- Send out template offers. Ever ever ever.
Do:
- Customize and personalize each recruitment ...
Denial Emails
Bad Denial Email Example
Good Denial Email Example
Denial Takeaways
Don't:
- Exclude an explanation for the denial.
Do:
- Be courteous.
- Tell the denied affiliate why they ...
Welcome Emails
Poor Welcome Email Example
Good Welcome Email Example
Welcome Takeaways
Don't:
- Ignore this email!
- Only include generic program info.
Do:
- Introduce yourself as the program...
Program Update Emails
Bad General Update Email Example
Good General Update Email Example
Great General Update Email Example
Great General Update Email Example- Blog Screenshot
General Program Update Takeaways
Don't:
- Send updates that aren't related to the affiliate
program.
Do:
- Include lots of...
Best Practices: No Cross Network Promoting
(example: program shutdowns)
Best Practices: Only Send Affiliates
Emails With Affiliate Related Content
How To Properly Communicate
With Affiliates Through Email
By Chad Waite
Affiliate Summit East '13
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How To Properly Communicate With Your Affiliates Using Email

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Learn best practices and powerful strategies on how to properly communicate with and activate your affiliate base. View real life examples of good, bad, and ugly welcome and recruitment emails.

Published in: Business, Technology
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How To Properly Communicate With Your Affiliates Using Email

  1. 1. How To Properly Communicate With Affiliates Through Email By Chad Waite Affiliate Summit East '13
  2. 2. Agenda 1. Recruitment Emails 2. Denial Emails 3. Acceptance/Welcome Emails 4. General Update Emails 5. Industry Best Practices
  3. 3. Recruitment Emails
  4. 4. Bad Recruitment Email Example
  5. 5. Good Recruitment Email Example
  6. 6. Good Recruitment Email Example
  7. 7. Recruitment Takeaways Don't: - Send out template offers. Ever ever ever. Do: - Customize and personalize each recruitment offer. - Show you've taken time to visit and analyze their site. - Offer strategy suggestions based on their content. - Include lots of contact information.
  8. 8. Denial Emails
  9. 9. Bad Denial Email Example
  10. 10. Good Denial Email Example
  11. 11. Denial Takeaways Don't: - Exclude an explanation for the denial. Do: - Be courteous. - Tell the denied affiliate why they were denied. - Offer an “appeal” process.
  12. 12. Welcome Emails
  13. 13. Poor Welcome Email Example
  14. 14. Good Welcome Email Example
  15. 15. Welcome Takeaways Don't: - Ignore this email! - Only include generic program info. Do: - Introduce yourself as the program manager. - Include lots of contact information - Give the new affiliate a plan of action or road map (In JensonUSA's case it was a great intro bonus plan).
  16. 16. Program Update Emails
  17. 17. Bad General Update Email Example
  18. 18. Good General Update Email Example
  19. 19. Great General Update Email Example
  20. 20. Great General Update Email Example- Blog Screenshot
  21. 21. General Program Update Takeaways Don't: - Send updates that aren't related to the affiliate program. Do: - Include lots of actionable content- not just informative. - Include strategies on how to use new ad campaigns. - Recommend additional affiliate tools. - Stuff your content with marketing resources. - Be as consistent as possible! Email affiliates anytime you have new information relevant to your program.
  22. 22. Best Practices: No Cross Network Promoting (example: program shutdowns)
  23. 23. Best Practices: Only Send Affiliates Emails With Affiliate Related Content
  24. 24. How To Properly Communicate With Affiliates Through Email By Chad Waite Affiliate Summit East '13
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