Supercharging WordPress for SEO
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Supercharging WordPress for SEO



WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO. ...

WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO

Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)



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Supercharging WordPress for SEO Supercharging WordPress for SEO Presentation Transcript

  • Affiliate Summit East 2010
    Supercharging WordPress for SEO
    Jon Henshaw
    Co-Founder & Product Manager, Raven Internet Marketing Tools
  • Case Sensitive URLs
  • What are you doing with WordPress?
    • Single Site
    • Multiple Blogs
    • Community
    • Membership
  • Subdomain or Folder
    define('WP_ALLOW_MULTISITE', true);
    Add to wp-config.php
  • Multiple Domains
    Requires Plugin
  • Managing Multiple Sites
  • Community / Social
  • Membership Site
    WishList Member
  • Design & Layout
    • Out-of-the-Box Themes
    • Premium Themes
    • Custom Themes
  • Tons of Themes!
    Are they really search engine friendly?
  • Premium SEO Themes
    Thesis Theme
  • Custom Theme
    Strip the Default
    Apply Your Own Style
  • HTML5 / Minimalism
    Semantic Markup
    Section Elements
    Focused Content
  • Setting up for Stats and Search Bots
    • Header & Footer
    • Site Statistics
    • META Data
    • Sitemaps
  • Header & Footer Plugin
    Used for <head> and footer
  • Google Analytics Plugin
    Adds Tracking and Much More!
  • Wassup
    Real-Time Stats
  • Woopra
    Real-Time Stats
  • Page META Plugin
    Adds META Description and Custom Title
  • Robots META Plugin
    Adds robots.txt Editing
  • Google XML Sitemap Plugin
    Enable Auto-Creation of Sitemaps
  • URL Naming Convention
    • Permalinks
    • Dates
    • Category
    • Post Name Only
  • Making WordPress Faster!
    • Speed is Now a Ranking Factor
    • Be Protected from Digg Effect
  • Caching
    W3 Total Cache
  • GZIP Compression
    Comes with Most Caching Plugins
    Can be Manually Configured
    Test to Make Sure it’s Working
  • Test Page Speed
    Gtmetrix Makes it Easy
  • Reducing Junk
    • Protect Against Spam
    • Protect Against Exploits
    • Scraping?
  • Akismet
    Register and Enable
  • Bad Behavior Plugin
    Enhanced Spam Protection
  • RSS Footer Plugin
    Include Copy and Links in RSS
  • Instant SEO!
    • Optimizes META Data, Linking, Titles
    • Can Conflict with Some Themes and Plugins
  • Headspace Plugin
    Best SEO Plugin
  • All In One SEO Pack Plugin
    Best Known, but Use with Caution
  • SEO Smart Links Plugin
    Bulk Manage Links on All Posts
  • Paginated Comments Plugin
    Extend Content and Comments
  • Content Attributes
    • Certain Pages Communicate Trust
    • Accessibility & Microformats
  • “Trust” Content
    Terms of Service
    Privacy Policy
    Phone Number / Address
  • Accessibility
    Provides More Data to Search Bots
    May be Ranking Factor
  • Microformats
    Also Known as Snippets
    Provides Structured Data
  • Enhancing Content
    • Improves User Experience
    • Encourages Users to Link to Page
    • Provides Additional, Relevant Content
  • Scribe Plugin
    Analyze and Improve Content
  • Iflickr Plugin
    Find and Add Creative Commons Photos
  • Photo Dropper Plugin
    Find and Add Creative Commons Photos
  • Video Plugin
    Easily Add (Embed) Video
  • Video Sitemap Plugin
    Create Video Sitemap File
  • Insights Plugin
    Mashup of Content and Images
  • Zemanta Plugin
    Mashup, Plus Blog Advertising Platform
  • RSS Doodle Plugin
    Auto-Create Digests from Other Sites
  • WP-o-Matic Plugin
    Auto Blogging
  • FeedWordPress Plugin
    Another Auto-Blogger
  • Capturing Leads
    • Email Addresses for Newsletters
    • Forms for Capturing Contact Details
  • AWeber Form Widget
    Opt-In Form on Sidebar
  • CForms
    Form Manager
  • Gravity Form
    Ultimate Form Manager
  • Affiliate Links
    • Masking/Cloaking Affiliate Links
    • Integrating Popular Affiliate Programs
  • GoCodes
    Redirects from Own Domain
    Disallow Folder in robots.txt
  • phpBay for eBay
    Plugin for Displaying eBay Auctions
  • phpZon for
    Plugin for Displaying Amazon Products
  • Linkshare Plugin
    Plugin for Searching and Inserting Links
  • WP125
    Display Affiliate Ads in Sidebar
  • Being Social
    • Social Media Should Play an Important Role
    • Encourage People to Share
  • AddThis
    Share Content with Popular Social Networks
  • WordBook
    Auto-Publish to Facebook
  • TwitMe
    Auto-Publish to Twitter
  • Jon Henshaw
  • Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    Poll: Q&A for Supercharging WordPress for SEO