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Affiliate Summit East 2010<br />Supercharging WordPress for SEO<br />Jon Henshaw<br />Co-Founder & Product Manager, Raven ...
Case Sensitive URLs<br />http://hen.sh/aw<br />
What are you doing with WordPress?<br /><ul><li>Single Site
Multiple Blogs
Community
Membership</li></li></ul><li>Subdomain or Folder<br />define('WP_ALLOW_MULTISITE', true);<br />Add to wp-config.php<br />
Multiple Domains<br />Requires Plugin<br />http://hen.sh/dx<br />
Managing Multiple Sites<br />ManageWP<br />http://hen.sh/dy<br />
Community / Social<br />BuddyPress<br />http://hen.sh/dz<br />
Membership Site<br />WishList Member<br />http://hen.sh/dA<br />
Design & Layout<br /><ul><li>Out-of-the-Box Themes
Premium Themes
Custom Themes</li></li></ul><li>Tons of Themes!<br />Are they really search engine friendly?<br />
Premium SEO Themes<br />Thesis Theme<br />http://hen.sh/dB<br />
Custom Theme<br />Strip the Default<br />Apply Your Own Style<br />
HTML5 / Minimalism<br />Semantic Markup<br />Section Elements<br />Focused Content<br />
Setting up for Stats and Search Bots<br /><ul><li>Header & Footer
Site Statistics
META Data
Sitemaps</li></li></ul><li>Header & Footer Plugin<br />Used for <head> and footer<br />http://hen.sh/dC<br />
Google Analytics Plugin<br />Adds Tracking and Much More!<br />http://hen.sh/dD<br />
Wassup<br />Real-Time Stats<br />http://hen.sh/dE<br />
Woopra<br />Real-Time Stats<br />http://hen.sh/dF<br />
Page META Plugin<br />Adds META Description and Custom Title<br />http://hen.sh/dG<br />
Robots META Plugin<br />Adds robots.txt Editing<br />http://hen.sh/dH<br />
Google XML Sitemap Plugin<br />Enable Auto-Creation of Sitemaps<br />http://hen.sh/dI<br />
URL Naming Convention<br /><ul><li>Permalinks
Dates
Category
Post Name Only</li></li></ul><li>
Making WordPress Faster!<br /><ul><li>Speed is Now a Ranking Factor
Be Protected from Digg Effect</li></li></ul><li>Caching<br />W3 Total Cache<br />http://hen.sh/dJ<br />
GZIP Compression<br />Comes with Most Caching Plugins<br />Can be Manually Configured<br />Test to Make Sure it’s Working<...
Test Page Speed<br />Gtmetrix Makes it Easy<br />http://hen.sh/dK<br />
Reducing Junk<br /><ul><li>Protect Against Spam
Protect Against Exploits
Scraping?</li></li></ul><li>Akismet<br />Register and Enable<br />http://hen.sh/dL<br />
Bad Behavior Plugin<br />Enhanced Spam Protection<br />http://hen.sh/dM<br />
RSS Footer Plugin<br />Include Copy and Links in RSS<br />http://hen.sh/dP<br />
Instant SEO!<br /><ul><li>Optimizes META Data, Linking, Titles
Can Conflict with Some Themes and Plugins</li></li></ul><li>Headspace Plugin<br />Best SEO Plugin<br />http://hen.sh/dQ<br />
All In One SEO Pack Plugin<br />Best Known, but Use with Caution<br />http://hen.sh/dR<br />
SEO Smart Links Plugin<br />Bulk Manage Links on All Posts<br />http://hen.sh/dS<br />
Paginated Comments Plugin<br />Extend Content and Comments<br />http://hen.sh/dT<br />
Content Attributes<br /><ul><li>Certain Pages Communicate Trust
Accessibility & Microformats</li></li></ul><li>“Trust” Content<br />Terms of Service<br />Privacy Policy<br />Phone Number...
Accessibility<br />Provides More Data to Search Bots<br />May be Ranking Factor<br />http://labs.google.com/accessible/<br />
Microformats<br />Also Known as Snippets<br />Provides Structured Data<br />http://hen.sh/dU<br />
Enhancing Content<br /><ul><li>Improves User Experience
Encourages Users to Link to Page
Provides Additional, Relevant Content</li></li></ul><li>Scribe Plugin<br />Analyze and Improve Content<br />http://hen.sh/...
Iflickr Plugin<br />Find and Add Creative Commons Photos<br />http://hen.sh/dV<br />
Photo Dropper Plugin<br />Find and Add Creative Commons Photos<br />http://hen.sh/dW<br />
Video Plugin<br />Easily Add (Embed) Video<br />http://hen.sh/dX<br />
Video Sitemap Plugin<br />Create Video Sitemap File<br />http://hen.sh/dY<br />
Insights Plugin<br />Mashup of Content and Images<br />http://hen.sh/dZ<br />
Zemanta Plugin<br />Mashup, Plus Blog Advertising Platform<br />http://hen.sh/e0<br />
RSS Doodle Plugin<br />Auto-Create Digests from Other Sites<br />http://hen.sh/e1<br />
WP-o-Matic Plugin<br />Auto Blogging<br />http://hen.sh/e2<br />
FeedWordPress Plugin<br />Another Auto-Blogger<br />http://hen.sh/e3<br />
Capturing Leads<br /><ul><li>Email Addresses for Newsletters
Forms for Capturing Contact Details</li></li></ul><li>AWeber Form Widget<br />Opt-In Form on Sidebar<br />http://hen.sh/e5...
CForms<br />Form Manager<br />http://hen.sh/e6<br />
Gravity Form<br />Ultimate Form Manager<br />http://hen.sh/e7<br />
Affiliate Links<br /><ul><li>Masking/Cloaking Affiliate Links
Integrating Popular Affiliate Programs</li></li></ul><li>GoCodes<br />Redirects from Own Domain<br />Disallow Folder in ro...
phpBay for eBay<br />Plugin for Displaying eBay Auctions<br />http://hen.sh/e9<br />
phpZon for Amazon.com<br />Plugin for Displaying Amazon Products<br />http://hen.sh/ea<br />
Linkshare Plugin<br />Plugin for Searching and Inserting Links<br />http://hen.sh/eb<br />
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Supercharging WordPress for SEO

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WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO

Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)

Published in: Business
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  • Poll: Q&amp;A for Supercharging WordPress for SEO



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  • Transcript of "Supercharging WordPress for SEO"

    1. 1. Affiliate Summit East 2010<br />Supercharging WordPress for SEO<br />Jon Henshaw<br />Co-Founder & Product Manager, Raven Internet Marketing Tools<br />
    2. 2. Case Sensitive URLs<br />http://hen.sh/aw<br />
    3. 3. What are you doing with WordPress?<br /><ul><li>Single Site
    4. 4. Multiple Blogs
    5. 5. Community
    6. 6. Membership</li></li></ul><li>Subdomain or Folder<br />define('WP_ALLOW_MULTISITE', true);<br />Add to wp-config.php<br />
    7. 7. Multiple Domains<br />Requires Plugin<br />http://hen.sh/dx<br />
    8. 8. Managing Multiple Sites<br />ManageWP<br />http://hen.sh/dy<br />
    9. 9. Community / Social<br />BuddyPress<br />http://hen.sh/dz<br />
    10. 10. Membership Site<br />WishList Member<br />http://hen.sh/dA<br />
    11. 11. Design & Layout<br /><ul><li>Out-of-the-Box Themes
    12. 12. Premium Themes
    13. 13. Custom Themes</li></li></ul><li>Tons of Themes!<br />Are they really search engine friendly?<br />
    14. 14. Premium SEO Themes<br />Thesis Theme<br />http://hen.sh/dB<br />
    15. 15. Custom Theme<br />Strip the Default<br />Apply Your Own Style<br />
    16. 16. HTML5 / Minimalism<br />Semantic Markup<br />Section Elements<br />Focused Content<br />
    17. 17.
    18. 18. Setting up for Stats and Search Bots<br /><ul><li>Header & Footer
    19. 19. Site Statistics
    20. 20. META Data
    21. 21. Sitemaps</li></li></ul><li>Header & Footer Plugin<br />Used for <head> and footer<br />http://hen.sh/dC<br />
    22. 22. Google Analytics Plugin<br />Adds Tracking and Much More!<br />http://hen.sh/dD<br />
    23. 23. Wassup<br />Real-Time Stats<br />http://hen.sh/dE<br />
    24. 24. Woopra<br />Real-Time Stats<br />http://hen.sh/dF<br />
    25. 25. Page META Plugin<br />Adds META Description and Custom Title<br />http://hen.sh/dG<br />
    26. 26. Robots META Plugin<br />Adds robots.txt Editing<br />http://hen.sh/dH<br />
    27. 27. Google XML Sitemap Plugin<br />Enable Auto-Creation of Sitemaps<br />http://hen.sh/dI<br />
    28. 28. URL Naming Convention<br /><ul><li>Permalinks
    29. 29. Dates
    30. 30. Category
    31. 31. Post Name Only</li></li></ul><li>
    32. 32. Making WordPress Faster!<br /><ul><li>Speed is Now a Ranking Factor
    33. 33. Be Protected from Digg Effect</li></li></ul><li>Caching<br />W3 Total Cache<br />http://hen.sh/dJ<br />
    34. 34. GZIP Compression<br />Comes with Most Caching Plugins<br />Can be Manually Configured<br />Test to Make Sure it’s Working<br />
    35. 35. Test Page Speed<br />Gtmetrix Makes it Easy<br />http://hen.sh/dK<br />
    36. 36.
    37. 37. Reducing Junk<br /><ul><li>Protect Against Spam
    38. 38. Protect Against Exploits
    39. 39. Scraping?</li></li></ul><li>Akismet<br />Register and Enable<br />http://hen.sh/dL<br />
    40. 40. Bad Behavior Plugin<br />Enhanced Spam Protection<br />http://hen.sh/dM<br />
    41. 41. RSS Footer Plugin<br />Include Copy and Links in RSS<br />http://hen.sh/dP<br />
    42. 42. Instant SEO!<br /><ul><li>Optimizes META Data, Linking, Titles
    43. 43. Can Conflict with Some Themes and Plugins</li></li></ul><li>Headspace Plugin<br />Best SEO Plugin<br />http://hen.sh/dQ<br />
    44. 44. All In One SEO Pack Plugin<br />Best Known, but Use with Caution<br />http://hen.sh/dR<br />
    45. 45. SEO Smart Links Plugin<br />Bulk Manage Links on All Posts<br />http://hen.sh/dS<br />
    46. 46. Paginated Comments Plugin<br />Extend Content and Comments<br />http://hen.sh/dT<br />
    47. 47. Content Attributes<br /><ul><li>Certain Pages Communicate Trust
    48. 48. Accessibility & Microformats</li></li></ul><li>“Trust” Content<br />Terms of Service<br />Privacy Policy<br />Phone Number / Address<br />
    49. 49. Accessibility<br />Provides More Data to Search Bots<br />May be Ranking Factor<br />http://labs.google.com/accessible/<br />
    50. 50. Microformats<br />Also Known as Snippets<br />Provides Structured Data<br />http://hen.sh/dU<br />
    51. 51. Enhancing Content<br /><ul><li>Improves User Experience
    52. 52. Encourages Users to Link to Page
    53. 53. Provides Additional, Relevant Content</li></li></ul><li>Scribe Plugin<br />Analyze and Improve Content<br />http://hen.sh/e4<br />
    54. 54.
    55. 55. Iflickr Plugin<br />Find and Add Creative Commons Photos<br />http://hen.sh/dV<br />
    56. 56. Photo Dropper Plugin<br />Find and Add Creative Commons Photos<br />http://hen.sh/dW<br />
    57. 57. Video Plugin<br />Easily Add (Embed) Video<br />http://hen.sh/dX<br />
    58. 58. Video Sitemap Plugin<br />Create Video Sitemap File<br />http://hen.sh/dY<br />
    59. 59. Insights Plugin<br />Mashup of Content and Images<br />http://hen.sh/dZ<br />
    60. 60. Zemanta Plugin<br />Mashup, Plus Blog Advertising Platform<br />http://hen.sh/e0<br />
    61. 61.
    62. 62. RSS Doodle Plugin<br />Auto-Create Digests from Other Sites<br />http://hen.sh/e1<br />
    63. 63. WP-o-Matic Plugin<br />Auto Blogging<br />http://hen.sh/e2<br />
    64. 64. FeedWordPress Plugin<br />Another Auto-Blogger<br />http://hen.sh/e3<br />
    65. 65. Capturing Leads<br /><ul><li>Email Addresses for Newsletters
    66. 66. Forms for Capturing Contact Details</li></li></ul><li>AWeber Form Widget<br />Opt-In Form on Sidebar<br />http://hen.sh/e5<br />
    67. 67. CForms<br />Form Manager<br />http://hen.sh/e6<br />
    68. 68. Gravity Form<br />Ultimate Form Manager<br />http://hen.sh/e7<br />
    69. 69.
    70. 70. Affiliate Links<br /><ul><li>Masking/Cloaking Affiliate Links
    71. 71. Integrating Popular Affiliate Programs</li></li></ul><li>GoCodes<br />Redirects from Own Domain<br />Disallow Folder in robots.txt<br />http://hen.sh/e8<br />
    72. 72. phpBay for eBay<br />Plugin for Displaying eBay Auctions<br />http://hen.sh/e9<br />
    73. 73. phpZon for Amazon.com<br />Plugin for Displaying Amazon Products<br />http://hen.sh/ea<br />
    74. 74. Linkshare Plugin<br />Plugin for Searching and Inserting Links<br />http://hen.sh/eb<br />
    75. 75.
    76. 76. WP125<br />Display Affiliate Ads in Sidebar<br />http://hen.sh/ec<br />
    77. 77. Being Social<br /><ul><li>Social Media Should Play an Important Role
    78. 78. Encourage People to Share</li></li></ul><li>AddThis<br />Share Content with Popular Social Networks<br />http://hen.sh/ed<br />
    79. 79.
    80. 80. WordBook<br />Auto-Publish to Facebook<br />http://hen.sh/eg<br />
    81. 81. TwitMe<br />Auto-Publish to Twitter<br />http://hen.sh/eh<br />
    82. 82. Jon Henshaw<br />@RavenJon<br />Facebook.com/raventools<br />jon@raventools.com<br />
    83. 83. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Q&A for Supercharging WordPress for SEO<br />
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