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Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
Supercharging WordPress for SEO
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Supercharging WordPress for SEO

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WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO. …

WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO

Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)

Published in: Business
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  • Poll: Q&A for Supercharging WordPress for SEO



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    • 1. Affiliate Summit East 2010<br />Supercharging WordPress for SEO<br />Jon Henshaw<br />Co-Founder & Product Manager, Raven Internet Marketing Tools<br />
    • 2. Case Sensitive URLs<br />http://hen.sh/aw<br />
    • 3. What are you doing with WordPress?<br /><ul><li>Single Site
    • 4. Multiple Blogs
    • 5. Community
    • 6. Membership</li></li></ul><li>Subdomain or Folder<br />define('WP_ALLOW_MULTISITE', true);<br />Add to wp-config.php<br />
    • 7. Multiple Domains<br />Requires Plugin<br />http://hen.sh/dx<br />
    • 8. Managing Multiple Sites<br />ManageWP<br />http://hen.sh/dy<br />
    • 9. Community / Social<br />BuddyPress<br />http://hen.sh/dz<br />
    • 10. Membership Site<br />WishList Member<br />http://hen.sh/dA<br />
    • 11. Design & Layout<br /><ul><li>Out-of-the-Box Themes
    • 12. Premium Themes
    • 13. Custom Themes</li></li></ul><li>Tons of Themes!<br />Are they really search engine friendly?<br />
    • 14. Premium SEO Themes<br />Thesis Theme<br />http://hen.sh/dB<br />
    • 15. Custom Theme<br />Strip the Default<br />Apply Your Own Style<br />
    • 16. HTML5 / Minimalism<br />Semantic Markup<br />Section Elements<br />Focused Content<br />
    • 17.
    • 18. Setting up for Stats and Search Bots<br /><ul><li>Header & Footer
    • 19. Site Statistics
    • 20. META Data
    • 21. Sitemaps</li></li></ul><li>Header & Footer Plugin<br />Used for <head> and footer<br />http://hen.sh/dC<br />
    • 22. Google Analytics Plugin<br />Adds Tracking and Much More!<br />http://hen.sh/dD<br />
    • 23. Wassup<br />Real-Time Stats<br />http://hen.sh/dE<br />
    • 24. Woopra<br />Real-Time Stats<br />http://hen.sh/dF<br />
    • 25. Page META Plugin<br />Adds META Description and Custom Title<br />http://hen.sh/dG<br />
    • 26. Robots META Plugin<br />Adds robots.txt Editing<br />http://hen.sh/dH<br />
    • 27. Google XML Sitemap Plugin<br />Enable Auto-Creation of Sitemaps<br />http://hen.sh/dI<br />
    • 28. URL Naming Convention<br /><ul><li>Permalinks
    • 29. Dates
    • 30. Category
    • 31. Post Name Only</li></li></ul><li>
    • 32. Making WordPress Faster!<br /><ul><li>Speed is Now a Ranking Factor
    • 33. Be Protected from Digg Effect</li></li></ul><li>Caching<br />W3 Total Cache<br />http://hen.sh/dJ<br />
    • 34. GZIP Compression<br />Comes with Most Caching Plugins<br />Can be Manually Configured<br />Test to Make Sure it’s Working<br />
    • 35. Test Page Speed<br />Gtmetrix Makes it Easy<br />http://hen.sh/dK<br />
    • 36.
    • 37. Reducing Junk<br /><ul><li>Protect Against Spam
    • 38. Protect Against Exploits
    • 39. Scraping?</li></li></ul><li>Akismet<br />Register and Enable<br />http://hen.sh/dL<br />
    • 40. Bad Behavior Plugin<br />Enhanced Spam Protection<br />http://hen.sh/dM<br />
    • 41. RSS Footer Plugin<br />Include Copy and Links in RSS<br />http://hen.sh/dP<br />
    • 42. Instant SEO!<br /><ul><li>Optimizes META Data, Linking, Titles
    • 43. Can Conflict with Some Themes and Plugins</li></li></ul><li>Headspace Plugin<br />Best SEO Plugin<br />http://hen.sh/dQ<br />
    • 44. All In One SEO Pack Plugin<br />Best Known, but Use with Caution<br />http://hen.sh/dR<br />
    • 45. SEO Smart Links Plugin<br />Bulk Manage Links on All Posts<br />http://hen.sh/dS<br />
    • 46. Paginated Comments Plugin<br />Extend Content and Comments<br />http://hen.sh/dT<br />
    • 47. Content Attributes<br /><ul><li>Certain Pages Communicate Trust
    • 48. Accessibility & Microformats</li></li></ul><li>“Trust” Content<br />Terms of Service<br />Privacy Policy<br />Phone Number / Address<br />
    • 49. Accessibility<br />Provides More Data to Search Bots<br />May be Ranking Factor<br />http://labs.google.com/accessible/<br />
    • 50. Microformats<br />Also Known as Snippets<br />Provides Structured Data<br />http://hen.sh/dU<br />
    • 51. Enhancing Content<br /><ul><li>Improves User Experience
    • 52. Encourages Users to Link to Page
    • 53. Provides Additional, Relevant Content</li></li></ul><li>Scribe Plugin<br />Analyze and Improve Content<br />http://hen.sh/e4<br />
    • 54.
    • 55. Iflickr Plugin<br />Find and Add Creative Commons Photos<br />http://hen.sh/dV<br />
    • 56. Photo Dropper Plugin<br />Find and Add Creative Commons Photos<br />http://hen.sh/dW<br />
    • 57. Video Plugin<br />Easily Add (Embed) Video<br />http://hen.sh/dX<br />
    • 58. Video Sitemap Plugin<br />Create Video Sitemap File<br />http://hen.sh/dY<br />
    • 59. Insights Plugin<br />Mashup of Content and Images<br />http://hen.sh/dZ<br />
    • 60. Zemanta Plugin<br />Mashup, Plus Blog Advertising Platform<br />http://hen.sh/e0<br />
    • 61.
    • 62. RSS Doodle Plugin<br />Auto-Create Digests from Other Sites<br />http://hen.sh/e1<br />
    • 63. WP-o-Matic Plugin<br />Auto Blogging<br />http://hen.sh/e2<br />
    • 64. FeedWordPress Plugin<br />Another Auto-Blogger<br />http://hen.sh/e3<br />
    • 65. Capturing Leads<br /><ul><li>Email Addresses for Newsletters
    • 66. Forms for Capturing Contact Details</li></li></ul><li>AWeber Form Widget<br />Opt-In Form on Sidebar<br />http://hen.sh/e5<br />
    • 67. CForms<br />Form Manager<br />http://hen.sh/e6<br />
    • 68. Gravity Form<br />Ultimate Form Manager<br />http://hen.sh/e7<br />
    • 69.
    • 70. Affiliate Links<br /><ul><li>Masking/Cloaking Affiliate Links
    • 71. Integrating Popular Affiliate Programs</li></li></ul><li>GoCodes<br />Redirects from Own Domain<br />Disallow Folder in robots.txt<br />http://hen.sh/e8<br />
    • 72. phpBay for eBay<br />Plugin for Displaying eBay Auctions<br />http://hen.sh/e9<br />
    • 73. phpZon for Amazon.com<br />Plugin for Displaying Amazon Products<br />http://hen.sh/ea<br />
    • 74. Linkshare Plugin<br />Plugin for Searching and Inserting Links<br />http://hen.sh/eb<br />
    • 75.
    • 76. WP125<br />Display Affiliate Ads in Sidebar<br />http://hen.sh/ec<br />
    • 77. Being Social<br /><ul><li>Social Media Should Play an Important Role
    • 78. Encourage People to Share</li></li></ul><li>AddThis<br />Share Content with Popular Social Networks<br />http://hen.sh/ed<br />
    • 79.
    • 80. WordBook<br />Auto-Publish to Facebook<br />http://hen.sh/eg<br />
    • 81. TwitMe<br />Auto-Publish to Twitter<br />http://hen.sh/eh<br />
    • 82. Jon Henshaw<br />@RavenJon<br />Facebook.com/raventools<br />jon@raventools.com<br />
    • 83. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Q&A for Supercharging WordPress for SEO<br />

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