Supercharging WordPress for SEO
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Supercharging WordPress for SEO

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WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO. ...

WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO

Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)

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  • Poll: Q&A for Supercharging WordPress for SEO <br /> <br /> <br /> <br /> Press F5 or enter presentation mode to view the poll <br /> <br /> In an emergency during your presentation, if the poll isn&apos;t showing, navigate to this link in your web browser: <br /> <br /> http://www.polleverywhere.com/free_text_polls/LTE3MjM0NDQ4MTUIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.

Supercharging WordPress for SEO Supercharging WordPress for SEO Presentation Transcript

  • Affiliate Summit East 2010
    Supercharging WordPress for SEO
    Jon Henshaw
    Co-Founder & Product Manager, Raven Internet Marketing Tools
  • Case Sensitive URLs
    http://hen.sh/aw
  • What are you doing with WordPress?
    • Single Site
    • Multiple Blogs
    • Community
    • Membership
  • Subdomain or Folder
    define('WP_ALLOW_MULTISITE', true);
    Add to wp-config.php
  • Multiple Domains
    Requires Plugin
    http://hen.sh/dx
  • Managing Multiple Sites
    ManageWP
    http://hen.sh/dy
  • Community / Social
    BuddyPress
    http://hen.sh/dz
  • Membership Site
    WishList Member
    http://hen.sh/dA
  • Design & Layout
    • Out-of-the-Box Themes
    • Premium Themes
    • Custom Themes
  • Tons of Themes!
    Are they really search engine friendly?
  • Premium SEO Themes
    Thesis Theme
    http://hen.sh/dB
  • Custom Theme
    Strip the Default
    Apply Your Own Style
  • HTML5 / Minimalism
    Semantic Markup
    Section Elements
    Focused Content
  • Setting up for Stats and Search Bots
    • Header & Footer
    • Site Statistics
    • META Data
    • Sitemaps
  • Header & Footer Plugin
    Used for <head> and footer
    http://hen.sh/dC
  • Google Analytics Plugin
    Adds Tracking and Much More!
    http://hen.sh/dD
  • Wassup
    Real-Time Stats
    http://hen.sh/dE
  • Woopra
    Real-Time Stats
    http://hen.sh/dF
  • Page META Plugin
    Adds META Description and Custom Title
    http://hen.sh/dG
  • Robots META Plugin
    Adds robots.txt Editing
    http://hen.sh/dH
  • Google XML Sitemap Plugin
    Enable Auto-Creation of Sitemaps
    http://hen.sh/dI
  • URL Naming Convention
    • Permalinks
    • Dates
    • Category
    • Post Name Only
  • Making WordPress Faster!
    • Speed is Now a Ranking Factor
    • Be Protected from Digg Effect
  • Caching
    W3 Total Cache
    http://hen.sh/dJ
  • GZIP Compression
    Comes with Most Caching Plugins
    Can be Manually Configured
    Test to Make Sure it’s Working
  • Test Page Speed
    Gtmetrix Makes it Easy
    http://hen.sh/dK
  • Reducing Junk
    • Protect Against Spam
    • Protect Against Exploits
    • Scraping?
  • Akismet
    Register and Enable
    http://hen.sh/dL
  • Bad Behavior Plugin
    Enhanced Spam Protection
    http://hen.sh/dM
  • RSS Footer Plugin
    Include Copy and Links in RSS
    http://hen.sh/dP
  • Instant SEO!
    • Optimizes META Data, Linking, Titles
    • Can Conflict with Some Themes and Plugins
  • Headspace Plugin
    Best SEO Plugin
    http://hen.sh/dQ
  • All In One SEO Pack Plugin
    Best Known, but Use with Caution
    http://hen.sh/dR
  • SEO Smart Links Plugin
    Bulk Manage Links on All Posts
    http://hen.sh/dS
  • Paginated Comments Plugin
    Extend Content and Comments
    http://hen.sh/dT
  • Content Attributes
    • Certain Pages Communicate Trust
    • Accessibility & Microformats
  • “Trust” Content
    Terms of Service
    Privacy Policy
    Phone Number / Address
  • Accessibility
    Provides More Data to Search Bots
    May be Ranking Factor
    http://labs.google.com/accessible/
  • Microformats
    Also Known as Snippets
    Provides Structured Data
    http://hen.sh/dU
  • Enhancing Content
    • Improves User Experience
    • Encourages Users to Link to Page
    • Provides Additional, Relevant Content
  • Scribe Plugin
    Analyze and Improve Content
    http://hen.sh/e4
  • Iflickr Plugin
    Find and Add Creative Commons Photos
    http://hen.sh/dV
  • Photo Dropper Plugin
    Find and Add Creative Commons Photos
    http://hen.sh/dW
  • Video Plugin
    Easily Add (Embed) Video
    http://hen.sh/dX
  • Video Sitemap Plugin
    Create Video Sitemap File
    http://hen.sh/dY
  • Insights Plugin
    Mashup of Content and Images
    http://hen.sh/dZ
  • Zemanta Plugin
    Mashup, Plus Blog Advertising Platform
    http://hen.sh/e0
  • RSS Doodle Plugin
    Auto-Create Digests from Other Sites
    http://hen.sh/e1
  • WP-o-Matic Plugin
    Auto Blogging
    http://hen.sh/e2
  • FeedWordPress Plugin
    Another Auto-Blogger
    http://hen.sh/e3
  • Capturing Leads
    • Email Addresses for Newsletters
    • Forms for Capturing Contact Details
  • AWeber Form Widget
    Opt-In Form on Sidebar
    http://hen.sh/e5
  • CForms
    Form Manager
    http://hen.sh/e6
  • Gravity Form
    Ultimate Form Manager
    http://hen.sh/e7
  • Affiliate Links
    • Masking/Cloaking Affiliate Links
    • Integrating Popular Affiliate Programs
  • GoCodes
    Redirects from Own Domain
    Disallow Folder in robots.txt
    http://hen.sh/e8
  • phpBay for eBay
    Plugin for Displaying eBay Auctions
    http://hen.sh/e9
  • phpZon for Amazon.com
    Plugin for Displaying Amazon Products
    http://hen.sh/ea
  • Linkshare Plugin
    Plugin for Searching and Inserting Links
    http://hen.sh/eb
  • WP125
    Display Affiliate Ads in Sidebar
    http://hen.sh/ec
  • Being Social
    • Social Media Should Play an Important Role
    • Encourage People to Share
  • AddThis
    Share Content with Popular Social Networks
    http://hen.sh/ed
  • WordBook
    Auto-Publish to Facebook
    http://hen.sh/eg
  • TwitMe
    Auto-Publish to Twitter
    http://hen.sh/eh
  • Jon Henshaw
    @RavenJon
    Facebook.com/raventools
    jon@raventools.com
  • Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    Poll: Q&A for Supercharging WordPress for SEO