Supercharging WordPress for SEO

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WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO. …

WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO

Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)

More in: Business
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  • Poll: Q&A for Supercharging WordPress for SEO



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  • 1. Affiliate Summit East 2010
    Supercharging WordPress for SEO
    Jon Henshaw
    Co-Founder & Product Manager, Raven Internet Marketing Tools
  • 2. Case Sensitive URLs
    http://hen.sh/aw
  • 3. What are you doing with WordPress?
  • Subdomain or Folder
    define('WP_ALLOW_MULTISITE', true);
    Add to wp-config.php
  • 7. Multiple Domains
    Requires Plugin
    http://hen.sh/dx
  • 8. Managing Multiple Sites
    ManageWP
    http://hen.sh/dy
  • 9. Community / Social
    BuddyPress
    http://hen.sh/dz
  • 10. Membership Site
    WishList Member
    http://hen.sh/dA
  • 11. Design & Layout
    • Out-of-the-Box Themes
    • 12. Premium Themes
    • 13. Custom Themes
  • Tons of Themes!
    Are they really search engine friendly?
  • 14. Premium SEO Themes
    Thesis Theme
    http://hen.sh/dB
  • 15. Custom Theme
    Strip the Default
    Apply Your Own Style
  • 16. HTML5 / Minimalism
    Semantic Markup
    Section Elements
    Focused Content
  • 17.
  • 18. Setting up for Stats and Search Bots
  • Header & Footer Plugin
    Used for <head> and footer
    http://hen.sh/dC
  • 22. Google Analytics Plugin
    Adds Tracking and Much More!
    http://hen.sh/dD
  • 23. Wassup
    Real-Time Stats
    http://hen.sh/dE
  • 24. Woopra
    Real-Time Stats
    http://hen.sh/dF
  • 25. Page META Plugin
    Adds META Description and Custom Title
    http://hen.sh/dG
  • 26. Robots META Plugin
    Adds robots.txt Editing
    http://hen.sh/dH
  • 27. Google XML Sitemap Plugin
    Enable Auto-Creation of Sitemaps
    http://hen.sh/dI
  • 28. URL Naming Convention
  • 32. Making WordPress Faster!
    • Speed is Now a Ranking Factor
    • 33. Be Protected from Digg Effect
  • Caching
    W3 Total Cache
    http://hen.sh/dJ
  • 34. GZIP Compression
    Comes with Most Caching Plugins
    Can be Manually Configured
    Test to Make Sure it’s Working
  • 35. Test Page Speed
    Gtmetrix Makes it Easy
    http://hen.sh/dK
  • 36.
  • 37. Reducing Junk
    • Protect Against Spam
    • 38. Protect Against Exploits
    • 39. Scraping?
  • Akismet
    Register and Enable
    http://hen.sh/dL
  • 40. Bad Behavior Plugin
    Enhanced Spam Protection
    http://hen.sh/dM
  • 41. RSS Footer Plugin
    Include Copy and Links in RSS
    http://hen.sh/dP
  • 42. Instant SEO!
    • Optimizes META Data, Linking, Titles
    • 43. Can Conflict with Some Themes and Plugins
  • Headspace Plugin
    Best SEO Plugin
    http://hen.sh/dQ
  • 44. All In One SEO Pack Plugin
    Best Known, but Use with Caution
    http://hen.sh/dR
  • 45. SEO Smart Links Plugin
    Bulk Manage Links on All Posts
    http://hen.sh/dS
  • 46. Paginated Comments Plugin
    Extend Content and Comments
    http://hen.sh/dT
  • 47. Content Attributes
    • Certain Pages Communicate Trust
    • 48. Accessibility & Microformats
  • “Trust” Content
    Terms of Service
    Privacy Policy
    Phone Number / Address
  • 49. Accessibility
    Provides More Data to Search Bots
    May be Ranking Factor
    http://labs.google.com/accessible/
  • 50. Microformats
    Also Known as Snippets
    Provides Structured Data
    http://hen.sh/dU
  • 51. Enhancing Content
    • Improves User Experience
    • 52. Encourages Users to Link to Page
    • 53. Provides Additional, Relevant Content
  • Scribe Plugin
    Analyze and Improve Content
    http://hen.sh/e4
  • 54.
  • 55. Iflickr Plugin
    Find and Add Creative Commons Photos
    http://hen.sh/dV
  • 56. Photo Dropper Plugin
    Find and Add Creative Commons Photos
    http://hen.sh/dW
  • 57. Video Plugin
    Easily Add (Embed) Video
    http://hen.sh/dX
  • 58. Video Sitemap Plugin
    Create Video Sitemap File
    http://hen.sh/dY
  • 59. Insights Plugin
    Mashup of Content and Images
    http://hen.sh/dZ
  • 60. Zemanta Plugin
    Mashup, Plus Blog Advertising Platform
    http://hen.sh/e0
  • 61.
  • 62. RSS Doodle Plugin
    Auto-Create Digests from Other Sites
    http://hen.sh/e1
  • 63. WP-o-Matic Plugin
    Auto Blogging
    http://hen.sh/e2
  • 64. FeedWordPress Plugin
    Another Auto-Blogger
    http://hen.sh/e3
  • 65. Capturing Leads
    • Email Addresses for Newsletters
    • 66. Forms for Capturing Contact Details
  • AWeber Form Widget
    Opt-In Form on Sidebar
    http://hen.sh/e5
  • 67. CForms
    Form Manager
    http://hen.sh/e6
  • 68. Gravity Form
    Ultimate Form Manager
    http://hen.sh/e7
  • 69.
  • 70. Affiliate Links
    • Masking/Cloaking Affiliate Links
    • 71. Integrating Popular Affiliate Programs
  • GoCodes
    Redirects from Own Domain
    Disallow Folder in robots.txt
    http://hen.sh/e8
  • 72. phpBay for eBay
    Plugin for Displaying eBay Auctions
    http://hen.sh/e9
  • 73. phpZon for Amazon.com
    Plugin for Displaying Amazon Products
    http://hen.sh/ea
  • 74. Linkshare Plugin
    Plugin for Searching and Inserting Links
    http://hen.sh/eb
  • 75.
  • 76. WP125
    Display Affiliate Ads in Sidebar
    http://hen.sh/ec
  • 77. Being Social
    • Social Media Should Play an Important Role
    • 78. Encourage People to Share
  • AddThis
    Share Content with Popular Social Networks
    http://hen.sh/ed
  • 79.
  • 80. WordBook
    Auto-Publish to Facebook
    http://hen.sh/eg
  • 81. TwitMe
    Auto-Publish to Twitter
    http://hen.sh/eh
  • 82. Jon Henshaw
    @RavenJon
    Facebook.com/raventools
    jon@raventools.com
  • 83. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    Poll: Q&A for Supercharging WordPress for SEO