Your SlideShare is downloading. ×
Supercharging WordPress for SEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Supercharging WordPress for SEO

1,490
views

Published on

WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO. …

WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO

Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,490
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
38
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Poll: Q&A for Supercharging WordPress for SEO



    Press F5 or enter presentation mode to view the poll

    In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:

    http://www.polleverywhere.com/free_text_polls/LTE3MjM0NDQ4MTUIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Transcript

    • 1. Affiliate Summit East 2010
      Supercharging WordPress for SEO
      Jon Henshaw
      Co-Founder & Product Manager, Raven Internet Marketing Tools
    • 2. Case Sensitive URLs
      http://hen.sh/aw
    • 3. What are you doing with WordPress?
    • Subdomain or Folder
      define('WP_ALLOW_MULTISITE', true);
      Add to wp-config.php
    • 7. Multiple Domains
      Requires Plugin
      http://hen.sh/dx
    • 8. Managing Multiple Sites
      ManageWP
      http://hen.sh/dy
    • 9. Community / Social
      BuddyPress
      http://hen.sh/dz
    • 10. Membership Site
      WishList Member
      http://hen.sh/dA
    • 11. Design & Layout
      • Out-of-the-Box Themes
      • 12. Premium Themes
      • 13. Custom Themes
    • Tons of Themes!
      Are they really search engine friendly?
    • 14. Premium SEO Themes
      Thesis Theme
      http://hen.sh/dB
    • 15. Custom Theme
      Strip the Default
      Apply Your Own Style
    • 16. HTML5 / Minimalism
      Semantic Markup
      Section Elements
      Focused Content
    • 17.
    • 18. Setting up for Stats and Search Bots
    • Header & Footer Plugin
      Used for <head> and footer
      http://hen.sh/dC
    • 22. Google Analytics Plugin
      Adds Tracking and Much More!
      http://hen.sh/dD
    • 23. Wassup
      Real-Time Stats
      http://hen.sh/dE
    • 24. Woopra
      Real-Time Stats
      http://hen.sh/dF
    • 25. Page META Plugin
      Adds META Description and Custom Title
      http://hen.sh/dG
    • 26. Robots META Plugin
      Adds robots.txt Editing
      http://hen.sh/dH
    • 27. Google XML Sitemap Plugin
      Enable Auto-Creation of Sitemaps
      http://hen.sh/dI
    • 28. URL Naming Convention
    • 32. Making WordPress Faster!
      • Speed is Now a Ranking Factor
      • 33. Be Protected from Digg Effect
    • Caching
      W3 Total Cache
      http://hen.sh/dJ
    • 34. GZIP Compression
      Comes with Most Caching Plugins
      Can be Manually Configured
      Test to Make Sure it’s Working
    • 35. Test Page Speed
      Gtmetrix Makes it Easy
      http://hen.sh/dK
    • 36.
    • 37. Reducing Junk
      • Protect Against Spam
      • 38. Protect Against Exploits
      • 39. Scraping?
    • Akismet
      Register and Enable
      http://hen.sh/dL
    • 40. Bad Behavior Plugin
      Enhanced Spam Protection
      http://hen.sh/dM
    • 41. RSS Footer Plugin
      Include Copy and Links in RSS
      http://hen.sh/dP
    • 42. Instant SEO!
      • Optimizes META Data, Linking, Titles
      • 43. Can Conflict with Some Themes and Plugins
    • Headspace Plugin
      Best SEO Plugin
      http://hen.sh/dQ
    • 44. All In One SEO Pack Plugin
      Best Known, but Use with Caution
      http://hen.sh/dR
    • 45. SEO Smart Links Plugin
      Bulk Manage Links on All Posts
      http://hen.sh/dS
    • 46. Paginated Comments Plugin
      Extend Content and Comments
      http://hen.sh/dT
    • 47. Content Attributes
      • Certain Pages Communicate Trust
      • 48. Accessibility & Microformats
    • “Trust” Content
      Terms of Service
      Privacy Policy
      Phone Number / Address
    • 49. Accessibility
      Provides More Data to Search Bots
      May be Ranking Factor
      http://labs.google.com/accessible/
    • 50. Microformats
      Also Known as Snippets
      Provides Structured Data
      http://hen.sh/dU
    • 51. Enhancing Content
      • Improves User Experience
      • 52. Encourages Users to Link to Page
      • 53. Provides Additional, Relevant Content
    • Scribe Plugin
      Analyze and Improve Content
      http://hen.sh/e4
    • 54.
    • 55. Iflickr Plugin
      Find and Add Creative Commons Photos
      http://hen.sh/dV
    • 56. Photo Dropper Plugin
      Find and Add Creative Commons Photos
      http://hen.sh/dW
    • 57. Video Plugin
      Easily Add (Embed) Video
      http://hen.sh/dX
    • 58. Video Sitemap Plugin
      Create Video Sitemap File
      http://hen.sh/dY
    • 59. Insights Plugin
      Mashup of Content and Images
      http://hen.sh/dZ
    • 60. Zemanta Plugin
      Mashup, Plus Blog Advertising Platform
      http://hen.sh/e0
    • 61.
    • 62. RSS Doodle Plugin
      Auto-Create Digests from Other Sites
      http://hen.sh/e1
    • 63. WP-o-Matic Plugin
      Auto Blogging
      http://hen.sh/e2
    • 64. FeedWordPress Plugin
      Another Auto-Blogger
      http://hen.sh/e3
    • 65. Capturing Leads
      • Email Addresses for Newsletters
      • 66. Forms for Capturing Contact Details
    • AWeber Form Widget
      Opt-In Form on Sidebar
      http://hen.sh/e5
    • 67. CForms
      Form Manager
      http://hen.sh/e6
    • 68. Gravity Form
      Ultimate Form Manager
      http://hen.sh/e7
    • 69.
    • 70. Affiliate Links
      • Masking/Cloaking Affiliate Links
      • 71. Integrating Popular Affiliate Programs
    • GoCodes
      Redirects from Own Domain
      Disallow Folder in robots.txt
      http://hen.sh/e8
    • 72. phpBay for eBay
      Plugin for Displaying eBay Auctions
      http://hen.sh/e9
    • 73. phpZon for Amazon.com
      Plugin for Displaying Amazon Products
      http://hen.sh/ea
    • 74. Linkshare Plugin
      Plugin for Searching and Inserting Links
      http://hen.sh/eb
    • 75.
    • 76. WP125
      Display Affiliate Ads in Sidebar
      http://hen.sh/ec
    • 77. Being Social
      • Social Media Should Play an Important Role
      • 78. Encourage People to Share
    • AddThis
      Share Content with Popular Social Networks
      http://hen.sh/ed
    • 79.
    • 80. WordBook
      Auto-Publish to Facebook
      http://hen.sh/eg
    • 81. TwitMe
      Auto-Publish to Twitter
      http://hen.sh/eh
    • 82. Jon Henshaw
      @RavenJon
      Facebook.com/raventools
      jon@raventools.com
    • 83. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
      Poll: Q&A for Supercharging WordPress for SEO