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Marketing Your
Business with Data,
Rather than Feelings
Ashley, Shannon, Bhavik, jt
Questions?
#DataNotFeelings
About Us
James Thompson
•
•
•

Affiliate, 10 Years
Programmer, 20 Years
Founder of Daft Labs

Bhavik Modi
•
•
•

Six Sigma...
on-site optimization
james thompson - @jtgraphic
Daft Labs
track shit. use math, not feelings.
have goals.
know EXACTLY what
‘conversions’ are
and why you’re
trying to get them.
brainstorm.
photos
mood
gender
filters
colors

•
•
•
•

chartreuse is the most visible color
brainstorm.

words
“words that sell”
thesaurus.com
whatrunswhere.com
specific products

•
•
•
•
try stuff.

Roll Your Own

Genetify
know when your statistics are relevant.
sample size is important
http://www.surveysystem.com/sscalc.htm
rinse. repeat.
determine whether your
experiment was
successful.

establish another goal.
start over.
check out a recent case study.

●
●

break even

spent $50,048
profited $10,252
check out a recent case study.

●
●

break even

broke even week 12
lost $9,899 before I
made anything back
check out a recent case study.
investment recouped

●
●

break even

no profit for 20 weeks
lost $9,899 before I
made anyt...
check out a recent case study.
investment recouped

●
●

currently $70.97

●

break even

started at $308.80
expect to mak...
process improvement
bhavik modi - @bhavik_modi
Six Sigma Black Belt
•

•

Disciplined, data-driven approach and methodology for
eliminating defects in any process – from manufacturing
to tra...
DMAIC process
Define

•
•

Define and refine the
problem or focus area
Measurable Attributes
Measure & Analyze
Measure the Data and observe Trends

Why are these
outside the
norm?
Analyze
Use structured methodologies to understand
the Root Cause of the issues
Examples:

•
•
•
•

Fault Tree
5 Why’s
Fis...
Improve & Control
Implement systemic fixes to ensure
improvements are sustained.
data on facebook
shannon vogel - @thebescene
The Be Scene
Use Your Insights
Dates and Days - Impressions
Dates and Days - Sharing
However…
Constant Inspiration
Great content is not enough…
Constantly Reevaluate
cultivating the perfect
message
ashley coombe - @AshleyBCoombe
DoBizLo.com
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Cultivate your perfect message.
• Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events

• Events Vs. Dra...
Test Your Ads
• Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events
• Events Vs. Drama
• Selly Vs. Info...
Tools
• Sprout Social
• Hootsuite

• Shariest
• Facebook Insights
Questions?
#DataNotFeelings
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Marketing Your Business with Data, Rather than Feelings

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t rely on your gut. Discover tips, tricks, and hacks to use data to drive efforts in your marketing processes, on site optimization, and social media.

Published in: Business, News & Politics
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Transcript of "Marketing Your Business with Data, Rather than Feelings"

  1. 1. Marketing Your Business with Data, Rather than Feelings Ashley, Shannon, Bhavik, jt
  2. 2. Questions? #DataNotFeelings
  3. 3. About Us James Thompson • • • Affiliate, 10 Years Programmer, 20 Years Founder of Daft Labs Bhavik Modi • • • Six Sigma Black Belt, 8 Years Affiliate, 3 Years Runs Inkdatabase.com Shannon Vogel • • Social Media Strategist, 7 Years Owner of The Be - Scene Ashley Coombe • • • Social Media Strategist, 7 Years All Inclusive Marketing DoBizLo.com
  4. 4. on-site optimization james thompson - @jtgraphic Daft Labs
  5. 5. track shit. use math, not feelings.
  6. 6. have goals. know EXACTLY what ‘conversions’ are and why you’re trying to get them.
  7. 7. brainstorm. photos mood gender filters colors • • • • chartreuse is the most visible color
  8. 8. brainstorm. words “words that sell” thesaurus.com whatrunswhere.com specific products • • • •
  9. 9. try stuff. Roll Your Own Genetify
  10. 10. know when your statistics are relevant. sample size is important http://www.surveysystem.com/sscalc.htm
  11. 11. rinse. repeat. determine whether your experiment was successful. establish another goal. start over.
  12. 12. check out a recent case study. ● ● break even spent $50,048 profited $10,252
  13. 13. check out a recent case study. ● ● break even broke even week 12 lost $9,899 before I made anything back
  14. 14. check out a recent case study. investment recouped ● ● break even no profit for 20 weeks lost $9,899 before I made anything back
  15. 15. check out a recent case study. investment recouped ● ● currently $70.97 ● break even started at $308.80 expect to make ~$72,000 over the next 24 weeks
  16. 16. process improvement bhavik modi - @bhavik_modi Six Sigma Black Belt
  17. 17. • • Disciplined, data-driven approach and methodology for eliminating defects in any process – from manufacturing to transactional and from product to service. Reducing variation in your process so its repeatable & reliable • Defects? • Why is Data important?
  18. 18. DMAIC process
  19. 19. Define • • Define and refine the problem or focus area Measurable Attributes
  20. 20. Measure & Analyze Measure the Data and observe Trends Why are these outside the norm?
  21. 21. Analyze Use structured methodologies to understand the Root Cause of the issues Examples: • • • • Fault Tree 5 Why’s Fishbone Diagram Apollo Root Cause
  22. 22. Improve & Control Implement systemic fixes to ensure improvements are sustained.
  23. 23. data on facebook shannon vogel - @thebescene The Be Scene
  24. 24. Use Your Insights
  25. 25. Dates and Days - Impressions
  26. 26. Dates and Days - Sharing
  27. 27. However…
  28. 28. Constant Inspiration
  29. 29. Great content is not enough…
  30. 30. Constantly Reevaluate
  31. 31. cultivating the perfect message ashley coombe - @AshleyBCoombe DoBizLo.com
  32. 32. Listen to your Gut, but Rely on the Facts:
  33. 33. Listen to your Gut, but Rely on the Facts:
  34. 34. Listen to your Gut, but Rely on the Facts:
  35. 35. Listen to your Gut, but Rely on the Facts:
  36. 36. Listen to your Gut, but Rely on the Facts:
  37. 37. Cultivate your perfect message. • Calendars- # of Times • Stock Photos Vs. Personal • Scenery Vs. Events • Events Vs. Drama • Selly Vs. Informational • Informational with pic Vs. Informational without
  38. 38. Test Your Ads • Calendars- # of Times • Stock Photos Vs. Personal • Scenery Vs. Events • Events Vs. Drama • Selly Vs. Informational • Informational with pic Vs. Informational without
  39. 39. Tools • Sprout Social • Hootsuite • Shariest • Facebook Insights
  40. 40. Questions? #DataNotFeelings
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