Marketing Your Business with Data, Rather than Feelings
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Marketing Your Business with Data, Rather than Feelings

  • 739 views
Uploaded on

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t rely on your gut. Discover tips, tricks, and hacks to use data to drive......

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t rely on your gut. Discover tips, tricks, and hacks to use data to drive efforts in your marketing processes, on site optimization, and social media.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
739
On Slideshare
725
From Embeds
14
Number of Embeds
4

Actions

Shares
Downloads
18
Comments
0
Likes
0

Embeds 14

https://www.facebook.com 5
http://www.facebook.com 4
http://t.co 4
http://www.lizbarnett.me 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Marketing Your Business with Data, Rather than Feelings Ashley, Shannon, Bhavik, jt
  • 2. Questions? #DataNotFeelings
  • 3. About Us James Thompson • • • Affiliate, 10 Years Programmer, 20 Years Founder of Daft Labs Bhavik Modi • • • Six Sigma Black Belt, 8 Years Affiliate, 3 Years Runs Inkdatabase.com Shannon Vogel • • Social Media Strategist, 7 Years Owner of The Be - Scene Ashley Coombe • • • Social Media Strategist, 7 Years All Inclusive Marketing DoBizLo.com
  • 4. on-site optimization james thompson - @jtgraphic Daft Labs
  • 5. track shit. use math, not feelings.
  • 6. have goals. know EXACTLY what ‘conversions’ are and why you’re trying to get them.
  • 7. brainstorm. photos mood gender filters colors • • • • chartreuse is the most visible color
  • 8. brainstorm. words “words that sell” thesaurus.com whatrunswhere.com specific products • • • •
  • 9. try stuff. Roll Your Own Genetify
  • 10. know when your statistics are relevant. sample size is important http://www.surveysystem.com/sscalc.htm
  • 11. rinse. repeat. determine whether your experiment was successful. establish another goal. start over.
  • 12. check out a recent case study. ● ● break even spent $50,048 profited $10,252
  • 13. check out a recent case study. ● ● break even broke even week 12 lost $9,899 before I made anything back
  • 14. check out a recent case study. investment recouped ● ● break even no profit for 20 weeks lost $9,899 before I made anything back
  • 15. check out a recent case study. investment recouped ● ● currently $70.97 ● break even started at $308.80 expect to make ~$72,000 over the next 24 weeks
  • 16. process improvement bhavik modi - @bhavik_modi Six Sigma Black Belt
  • 17. • • Disciplined, data-driven approach and methodology for eliminating defects in any process – from manufacturing to transactional and from product to service. Reducing variation in your process so its repeatable & reliable • Defects? • Why is Data important?
  • 18. DMAIC process
  • 19. Define • • Define and refine the problem or focus area Measurable Attributes
  • 20. Measure & Analyze Measure the Data and observe Trends Why are these outside the norm?
  • 21. Analyze Use structured methodologies to understand the Root Cause of the issues Examples: • • • • Fault Tree 5 Why’s Fishbone Diagram Apollo Root Cause
  • 22. Improve & Control Implement systemic fixes to ensure improvements are sustained.
  • 23. data on facebook shannon vogel - @thebescene The Be Scene
  • 24. Use Your Insights
  • 25. Dates and Days - Impressions
  • 26. Dates and Days - Sharing
  • 27. However…
  • 28. Constant Inspiration
  • 29. Great content is not enough…
  • 30. Constantly Reevaluate
  • 31. cultivating the perfect message ashley coombe - @AshleyBCoombe DoBizLo.com
  • 32. Listen to your Gut, but Rely on the Facts:
  • 33. Listen to your Gut, but Rely on the Facts:
  • 34. Listen to your Gut, but Rely on the Facts:
  • 35. Listen to your Gut, but Rely on the Facts:
  • 36. Listen to your Gut, but Rely on the Facts:
  • 37. Cultivate your perfect message. • Calendars- # of Times • Stock Photos Vs. Personal • Scenery Vs. Events • Events Vs. Drama • Selly Vs. Informational • Informational with pic Vs. Informational without
  • 38. Test Your Ads • Calendars- # of Times • Stock Photos Vs. Personal • Scenery Vs. Events • Events Vs. Drama • Selly Vs. Informational • Informational with pic Vs. Informational without
  • 39. Tools • Sprout Social • Hootsuite • Shariest • Facebook Insights
  • 40. Questions? #DataNotFeelings