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Marketing Your Business with Data, Rather than Feelings
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Marketing Your Business with Data, Rather than Feelings

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t rely on your gut. Discover tips, tricks, and hacks to use data to drive efforts …

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t rely on your gut. Discover tips, tricks, and hacks to use data to drive efforts in your marketing processes, on site optimization, and social media.

Published in: Business, News & Politics

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  • 1. Marketing Your Business with Data, Rather than Feelings Ashley, Shannon, Bhavik, jt
  • 2. Questions? #DataNotFeelings
  • 3. About Us James Thompson • • • Affiliate, 10 Years Programmer, 20 Years Founder of Daft Labs Bhavik Modi • • • Six Sigma Black Belt, 8 Years Affiliate, 3 Years Runs Inkdatabase.com Shannon Vogel • • Social Media Strategist, 7 Years Owner of The Be - Scene Ashley Coombe • • • Social Media Strategist, 7 Years All Inclusive Marketing DoBizLo.com
  • 4. on-site optimization james thompson - @jtgraphic Daft Labs
  • 5. track shit. use math, not feelings.
  • 6. have goals. know EXACTLY what ‘conversions’ are and why you’re trying to get them.
  • 7. brainstorm. photos mood gender filters colors • • • • chartreuse is the most visible color
  • 8. brainstorm. words “words that sell” thesaurus.com whatrunswhere.com specific products • • • •
  • 9. try stuff. Roll Your Own Genetify
  • 10. know when your statistics are relevant. sample size is important http://www.surveysystem.com/sscalc.htm
  • 11. rinse. repeat. determine whether your experiment was successful. establish another goal. start over.
  • 12. check out a recent case study. ● ● break even spent $50,048 profited $10,252
  • 13. check out a recent case study. ● ● break even broke even week 12 lost $9,899 before I made anything back
  • 14. check out a recent case study. investment recouped ● ● break even no profit for 20 weeks lost $9,899 before I made anything back
  • 15. check out a recent case study. investment recouped ● ● currently $70.97 ● break even started at $308.80 expect to make ~$72,000 over the next 24 weeks
  • 16. process improvement bhavik modi - @bhavik_modi Six Sigma Black Belt
  • 17. • • Disciplined, data-driven approach and methodology for eliminating defects in any process – from manufacturing to transactional and from product to service. Reducing variation in your process so its repeatable & reliable • Defects? • Why is Data important?
  • 18. DMAIC process
  • 19. Define • • Define and refine the problem or focus area Measurable Attributes
  • 20. Measure & Analyze Measure the Data and observe Trends Why are these outside the norm?
  • 21. Analyze Use structured methodologies to understand the Root Cause of the issues Examples: • • • • Fault Tree 5 Why’s Fishbone Diagram Apollo Root Cause
  • 22. Improve & Control Implement systemic fixes to ensure improvements are sustained.
  • 23. data on facebook shannon vogel - @thebescene The Be Scene
  • 24. Use Your Insights
  • 25. Dates and Days - Impressions
  • 26. Dates and Days - Sharing
  • 27. However…
  • 28. Constant Inspiration
  • 29. Great content is not enough…
  • 30. Constantly Reevaluate
  • 31. cultivating the perfect message ashley coombe - @AshleyBCoombe DoBizLo.com
  • 32. Listen to your Gut, but Rely on the Facts:
  • 33. Listen to your Gut, but Rely on the Facts:
  • 34. Listen to your Gut, but Rely on the Facts:
  • 35. Listen to your Gut, but Rely on the Facts:
  • 36. Listen to your Gut, but Rely on the Facts:
  • 37. Cultivate your perfect message. • Calendars- # of Times • Stock Photos Vs. Personal • Scenery Vs. Events • Events Vs. Drama • Selly Vs. Informational • Informational with pic Vs. Informational without
  • 38. Test Your Ads • Calendars- # of Times • Stock Photos Vs. Personal • Scenery Vs. Events • Events Vs. Drama • Selly Vs. Informational • Informational with pic Vs. Informational without
  • 39. Tools • Sprout Social • Hootsuite • Shariest • Facebook Insights
  • 40. Questions? #DataNotFeelings

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