Are Your Affiliates Adding Value?

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This session will help you determine if your affiliates are adding value to your company or poaching sales from your site through adware, PPC, SEO, email, coupons, and more.

Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Theft

Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @Rollerblader)

Published in: Business, Technology
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  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTExMTQxOTMyMzE If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/LTExMTQxOTMyMzE If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  • Are Your Affiliates Adding Value?

    1. 1. Are Your Affiliates Adding Value? By: Adam Riemer [email_address] http://www.AdamRiemer.me @Rollerblader on Twitter
    2. 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    3. 3. Are Your Affiliates Adding Value <ul><li>Traffic Patterns & Coupon Sites </li></ul><ul><li>Trademark Bidders </li></ul><ul><li>Adware </li></ul><ul><li>Managers and OPMs </li></ul><ul><li>Cashback & Loyalty Sites </li></ul><ul><li>Self Shoppers </li></ul><ul><li>SEO </li></ul><ul><li>Branding </li></ul>
    4. 4. Traffic Patterns & Coupon Sites <ul><li>Affiliates are supposed to have their own traffic. </li></ul><ul><ul><li>Independent </li></ul></ul><ul><ul><li>Does not rely on your site or your own efforts </li></ul></ul><ul><li>Do your Affiliate sales match your own site’s sales? </li></ul><ul><li>Test the traffic: </li></ul><ul><ul><li>Coupons – remove the box, place coupons next to the box, use multiple cookies, only show box when referred from coupon sites, etc… </li></ul></ul><ul><ul><li>Host Separate Sales – before or after official sales </li></ul></ul><ul><ul><ul><li>Seasonal sites and niche sites can be an exception </li></ul></ul></ul><ul><ul><li>Extra pushes </li></ul></ul>Your Traffic Your Traffic Affiliate Traffic
    5. 5. Trademark Bidders <ul><li>The bad: </li></ul><ul><ul><li>Bidding on your domain </li></ul></ul><ul><ul><li>Bidding on your trademark (Brand name vs. general name) </li></ul></ul><ul><ul><li>Bidding on your domain + modifiers </li></ul></ul><ul><ul><li>Direct linking </li></ul></ul><ul><li>The good </li></ul><ul><ul><li>You get more coverage on general names </li></ul></ul><ul><ul><li>Block your competitors on your domains </li></ul></ul>
    6. 6. Coupon Sites <ul><li>http://bit.ly/dhPLoj </li></ul><ul><li>Coupon specific searches </li></ul>
    7. 7. Adware <ul><li>The good: </li></ul><ul><ul><li>Showing over a competitors site (Good?) </li></ul></ul><ul><ul><li>Large communities </li></ul></ul><ul><ul><li>Showing ads in the SERPs (Good or Bad?) </li></ul></ul><ul><li>The bad: </li></ul><ul><ul><li>Showing ads over your own site </li></ul></ul><ul><ul><li>Replacing other channels and Affiliate’s cookies </li></ul></ul><ul><ul><li>Lawsuits </li></ul></ul><ul><li>Lets see what it looks like: </li></ul><ul><li>http://www.affiliatesummit.com/adam-asw12 </li></ul>
    8. 8. Managers and OPMs <ul><li>What are you paying them to do? </li></ul><ul><ul><li>Auto approve </li></ul></ul><ul><ul><li>Monitor and manage </li></ul></ul><ul><ul><li>Ensure extra promotions </li></ul></ul><ul><ul><li>Ensure compliance </li></ul></ul><ul><ul><ul><li>Program </li></ul></ul></ul><ul><ul><ul><li>FTC </li></ul></ul></ul><ul><ul><ul><li>Nexus </li></ul></ul></ul><ul><ul><li>Adware monitoring </li></ul></ul><ul><ul><li>Recruitment </li></ul></ul><ul><ul><li>Activation campaigns </li></ul></ul>
    9. 9. Cashback and Loyalty Sites <ul><li>The Bad: </li></ul><ul><ul><li>Adware </li></ul></ul><ul><ul><li>Audit your sales </li></ul></ul><ul><ul><ul><li>30, 60, 90 & 120 days. </li></ul></ul></ul><ul><ul><ul><li>Return period. </li></ul></ul></ul><ul><ul><ul><li>No customer acquisition (This is not always true) </li></ul></ul></ul><ul><ul><ul><li>Fraud orders </li></ul></ul></ul><ul><ul><ul><li>Profitability measures </li></ul></ul></ul><ul><ul><ul><ul><li>Margins – discount, commission and no acquisition </li></ul></ul></ul></ul><ul><ul><li>SEO for your name </li></ul></ul><ul><ul><ul><li>Lose a customer’s margin for life when they discover cash back </li></ul></ul></ul><ul><li>The Good: </li></ul><ul><ul><li>Move old inventory </li></ul></ul><ul><ul><li>Great exposure for new or small brands </li></ul></ul><ul><ul><li>New customers via media buys </li></ul></ul><ul><ul><ul><li>You have to go around the network and directly with the Affiliate </li></ul></ul></ul>
    10. 10. Self Shoppers <ul><li>Ask yourself </li></ul><ul><ul><li>Is the goal customer acquisition </li></ul></ul><ul><ul><li>What are my margins </li></ul></ul><ul><ul><li>Testing the user experience and product for reviews </li></ul></ul><ul><ul><li>A Non-Affiliate, current customer who knows what Affiliate Marketing is </li></ul></ul><ul><ul><li>Testing your tracking </li></ul></ul><ul><ul><li>How valuable is this customer? </li></ul></ul>
    11. 11. SEO <ul><li>The Bad: </li></ul><ul><ul><li>Are Affiliate links backlinks </li></ul></ul><ul><ul><li>Do Affiliates take away from our internal efforts </li></ul></ul><ul><ul><li>Showing up organically for trademarks </li></ul></ul><ul><ul><li>Should we provide a keyword list </li></ul></ul><ul><ul><ul><li>Benefits </li></ul></ul></ul><ul><ul><ul><li>Negatives </li></ul></ul></ul><ul><ul><li>Should we pay on sales that come off trademarks only </li></ul></ul>
    12. 12. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    13. 13. Questions? @Rollerblader on Twitter [email_address] http://www.adamriemer.me Adam Riemer Marketing, LLC.

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