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Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
Link Building Reboot – Hot Strategies for More Traffic
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Link Building Reboot – Hot Strategies for More Traffic

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). …

This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Overview of cutting edge link building tactics. How to leverage current events & trending topics, reverse content marketing, publisher relationship building and a discussion of pitfalls to avoid.

Published in: Marketing
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  • 1. Presented by: Scott Polk Founder - ObsidianEdge Link Building Reboot Hot Strategies for More Traffic
  • 2. The Link Audit
  • 3. The Link Audit Reasons • Preemptive … before you get a penalty • Penguin … devaluing of links • Penalty – Unnatural Link Notification • Algorithm Update
  • 4. The Link Audit Penguin … devaluing of links
  • 5. The Link Audit Penalty – Unnatural Link Notification
  • 6. Data Collection
  • 7. Link Audit: Data Collection Utilize various sources of data • Google Webmaster Tools • LRT (Link Research Tools) • Ahrefs.com • Majestic SEO • Internal Link Acquisition Reports
  • 8. The Link Audit: Data Analysis Datapoints to look for • Unique Linking Domain Count • Links from penalized domains (PR0 – not in index) • Links with Exact Match Anchor Text • Sitewide Links (Footer – Sidebar) • Links from non-relevant content • Links from Article Directories & • Links from Traditional Directories • Links from same IP or C-Block • Hidden Links within HTML • Comment Spam (Follow & NoFollow) • MozRank, Alexa, Domain Authority
  • 9. Link Audit: Visual Review
  • 10. The Link Audit: Visual Review • Relevancy – is this site relevant to your site? • Natural – does the link look natural? • Location – where is the link located?
  • 11. What is a Bad link?
  • 12. Link Audit: What makes a bad link? Author Bio Links
  • 13. Link Audit: What makes a bad link? Non-Relevant Content vs Anchor Text
  • 14. Link Audit: What makes a bad link? Comment Spam
  • 15. Link Audit: What makes a bad link? Exact Match Anchor Text
  • 16. Link Audit: What makes a bad link? Scraper Websites
  • 17. Link Audit: What makes a bad link? Scraper Websites
  • 18. Link Audit: What makes a bad link? Penalized Websites – not in index
  • 19. Link Audit: What makes a bad link? Hidden Links within HTML
  • 20. What to look for in a good link
  • 21. Link Audit: What makes a good link? • Relevancy
  • 22. Link Audit: What makes a good link? • Natural
  • 23. Data Action Projects
  • 24. The Link Audit: Data Action Projects • Link Removal Requests – Manual vs. Automated Tools (Used automated tools to create links? Got a penalty? Please learn from this mistake and do not use an automated tool) • NoFollow – Link sending you traffic or part of brand strategy? Affiliate Links to your site • Disavow – If a link cannot be removed via requests. Do not pay to have a link removed • Affiliate Links
  • 25. Link removal request
  • 26. The Link Audit: Data Action Projects Link Removal Requests
  • 27. Manual vs Automated Tools
  • 28. The Link Audit: Data Action Projects Automated Software - Link Removal Requests • I am the owner of Google Plus 
  • 29. The Link Audit: Data Action Projects Disavow
  • 30. The Link Audit: Data Action Projects Affiliate Links • Do NOT try to gain link equity from Paid Links – If it is an Affiliate Link then it’s PAID • NoFollow • Custom Landing Pages – Create Custom 404 error page for Affiliates to link to and use so the link equity will not pass
  • 31. What’s Next? Once you have cleaned the link profile, then submit your documentation to Google. If under manual penalty for links, wait for response, if it is rejected repeat process Once clear … start on Link Acquisition
  • 32. Link Acquisition • Organic Outreach of content – unique – Interviews / Thought Leadership – In-depth Articles • Content Marketing – Infographics (image & interactive) – Videos
  • 33. Link Acquisition Do NOT fall for these
  • 34. Link Acquisition Do NOT fall for these
  • 35. Scott Polk Founder/ CEO ObsidianEdge http://ObsidianEdge.com @scottpolk scott@obsidianedge.com

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