Affiliate Summit East 2011 Taking Advantage of Seasonality in Affiliate Marketing  Tricia Meyer, MeyerTech, LLC, @Sunshine...
Agenda <ul><li>Introductions </li></ul><ul><li>Seasonality Defined and Examples </li></ul><ul><li>Preparing for Seasons </...
Who Are We and How Did We Get Here? <ul><li>Todd Farmer @toddfarmer </li></ul><ul><li>Kristen Grace @kristengrace </li></u...
Seasonality Defined and Examples <ul><li>What is Seasonality?  </li></ul><ul><ul><li>Statistical term referring to cycles ...
Seasonal vs. Non-Seasonal Merchant
Examples of Seasonality <ul><li>Obvious: Christmas, Halloween, Weddings, NFL, Back to School, Graduation, Easter </li></ul...
Relation to Affiliate Marketing <ul><li>Sites that are built specifically for seasonal peaks (Costume guide, Christmas gif...
Preparing for Seasons <ul><li>Merchant Side </li></ul><ul><ul><li>Newsletters, special promotions, webinars, creative, net...
Preparing for Seasons <ul><li>“ Growing” Your Creative (perfect example-Harry Potter) </li></ul>
Editorial Calendar
Preparing for Seasons <ul><li>Affiliate Side </li></ul><ul><ul><li>Rate cards, promotional opportunities, mailings, negoti...
Capitalizing on Timing and Events <ul><li>Communication </li></ul><ul><li>Timely Launches </li></ul><ul><ul><li>Annual eve...
Extending Revenue Opportunities <ul><li>Sending product suggestions to affiliates </li></ul><ul><li>Trend spotting </li></...
Questions for Our Panel?
Contact Information <ul><li>Tricia Meyer </li></ul><ul><li>Twitter: SunshineTricia </li></ul><ul><li>[email_address] </li>...
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Taking Advantage of Seasonality in Affiliate Marketing

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Learn how affiliate managers and affiliates can work together to maximize earnings during seasons and also extend sales throughout the year. Includes holidays, sports, bridal, graduation, and more.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Trends

Todd Farmer, CEO, PerformStreet Media (Twitter @toddfarmer) (Moderator)
Kristen M. Grace, Affiliate Marketing Manager, BuyCostumes.com | Celebrate Express (Twitter @kristengrace)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)

Published in: Business
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Taking Advantage of Seasonality in Affiliate Marketing

  1. 1. Affiliate Summit East 2011 Taking Advantage of Seasonality in Affiliate Marketing Tricia Meyer, MeyerTech, LLC, @SunshineTricia Kristen Grace, BuyCostumes.com|Celebrate Express, @kristengrace Todd Farmer, PerformStreet Media, @toddfarmer (Moderator)
  2. 2. Agenda <ul><li>Introductions </li></ul><ul><li>Seasonality Defined and Examples </li></ul><ul><li>Preparing for Seasons </li></ul><ul><li>Capitalizing on Timing and Events </li></ul><ul><li>Extending Revenue Opportunities </li></ul><ul><li>Q&A </li></ul>
  3. 3. Who Are We and How Did We Get Here? <ul><li>Todd Farmer @toddfarmer </li></ul><ul><li>Kristen Grace @kristengrace </li></ul><ul><li>Tricia Meyer @sunshinetricia </li></ul>
  4. 4. Seasonality Defined and Examples <ul><li>What is Seasonality? </li></ul><ul><ul><li>Statistical term referring to cycles </li></ul></ul><ul><ul><li>Also known as “periodic variation” </li></ul></ul><ul><ul><li>Can be regular or semiregular </li></ul></ul><ul><ul><li>Best example is peak of retail sales during the Christmas season </li></ul></ul><ul><ul><li>Reference: Wikipedia (give URL) </li></ul></ul>
  5. 5. Seasonal vs. Non-Seasonal Merchant
  6. 6. Examples of Seasonality <ul><li>Obvious: Christmas, Halloween, Weddings, NFL, Back to School, Graduation, Easter </li></ul><ul><li>Not as Obvious: Sweetest Day, NCAA March Madness, Oscars, Breast Cancer Awareness Month, Pi Day </li></ul><ul><li>Quick Response: Death of a Pop Icon, High Profile trials, “crazies” in Media, Non “PC” products </li></ul><ul><li>Looking for a full list? http://www.tricia.me/calendar </li></ul>
  7. 7. Relation to Affiliate Marketing <ul><li>Sites that are built specifically for seasonal peaks (Costume guide, Christmas gift ideas, sports fan sites) </li></ul><ul><li>Bloggers who use seasons for content ideas </li></ul><ul><li>Cash back, coupon and product comparison sites that spotlight seasonal items </li></ul><ul><li>**Almost every site piggybacks on seasonality in some way to increase profits. If they do not, they should! Do you? </li></ul>
  8. 8. Preparing for Seasons <ul><li>Merchant Side </li></ul><ul><ul><li>Newsletters, special promotions, webinars, creative, network tips, product outlook, industry insight, coupon naming conventions, contests </li></ul></ul>
  9. 9. Preparing for Seasons <ul><li>“ Growing” Your Creative (perfect example-Harry Potter) </li></ul>
  10. 10. Editorial Calendar
  11. 11. Preparing for Seasons <ul><li>Affiliate Side </li></ul><ul><ul><li>Rate cards, promotional opportunities, mailings, negotiating with merchants, logo/site changes, banners, blog posts, filming/locating videos, adding new merchants </li></ul></ul>
  12. 12. Capitalizing on Timing and Events <ul><li>Communication </li></ul><ul><li>Timely Launches </li></ul><ul><ul><li>Annual events that take place on the same day – easy </li></ul></ul><ul><ul><li>Events that float (Easter, Mardi Gras) – harder </li></ul></ul><ul><ul><li>Create or press Merchants for a calendar of campaigns </li></ul></ul><ul><li>Ability to Update and Scale Quickly </li></ul><ul><li>Quick Responses to Unforeseen Events </li></ul><ul><li>Taboo, Not Politically Correct Topics </li></ul>
  13. 13. Extending Revenue Opportunities <ul><li>Sending product suggestions to affiliates </li></ul><ul><li>Trend spotting </li></ul><ul><li>Book and movie releases </li></ul><ul><li>Similar holidays/events </li></ul><ul><li>Same market but different season </li></ul><ul><li>Themed Parties </li></ul>
  14. 14. Questions for Our Panel?
  15. 15. Contact Information <ul><li>Tricia Meyer </li></ul><ul><li>Twitter: SunshineTricia </li></ul><ul><li>[email_address] </li></ul><ul><li>Kristen Grace </li></ul><ul><li>Twitter: KristenGrace </li></ul><ul><li>[email_address] </li></ul><ul><li>Todd Farmer </li></ul><ul><li>Twitter: Todd Farmer </li></ul><ul><li>[email_address] </li></ul>
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