Optimizing WordPress for Speed and Conversions        Optimizing WordPress       for Speed &Conversions                   ...
Optimizing WordPress for Speed and Conversions               Only major Managed WordPress Host Affiliate Program          ...
Optimizing WordPress for Speed and Conversions
Optimizing WordPress for Speed and Conversions                  Before we begin…
Optimizing WordPress for Speed and Conversions                                        Why?
Optimizing WordPress for Speed and Conversions                                      Level 1                    Let‟s get t...
Optimizing WordPress for Speed and Conversions              Keep WP up to date                                Why wouldn‟t...
Optimizing WordPress for Speed and Conversions        Caching plugins FTW!!                                    W3-Total-Ca...
Optimizing WordPress for Speed and Conversions                   Avoid bad plugins              Think about plugins that: ...
Optimizing WordPress for Speed and Conversions                    Is your host slow?                                     P...
Optimizing WordPress for Speed and Conversions                                      Level 2
Optimizing WordPress for Speed and Conversions      Offloading (poor-man‟s CDN)                         Serve images via F...
Optimizing WordPress for Speed and Conversions                                         CDN                      MaxCDN (we...
Optimizing WordPress for Speed and Conversions             „Smush‟ your images                                WPSmush.it p...
Optimizing WordPress for Speed and Conversions              Optimize for Mobile                         Mobile WordPress P...
Optimizing WordPress for Speed and Conversions                                      Level 3                            A l...
Optimizing WordPress for Speed and Conversions      Repair your MySQL DB            Sometimes you need to tidy your room :...
Optimizing WordPress for Speed and Conversions         Opcode cache, eg APC                         php-apc + W3-Total-Cache
Optimizing WordPress for Speed and Conversions    Dedicated MySQLDB Box
Optimizing WordPress for Speed and Conversions                                       #Fails
Optimizing WordPress for Speed and Conversions          DON‟T edit core files!     No matter what “performance” benefit yo...
Optimizing WordPress for Speed and Conversions                          Amazon EC2                               … isn‟t a...
Optimizing WordPress for Speed and Conversions                            Thank you!                             ben@wpeng...
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Optimizing WordPress for Speed and Conversions by Ben Metcalfe

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Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a supercharged revenue driving machine.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher
Niche/vertical: WordPress

Ben Metcalfe, Co-Founder, WP Engine (Twitter @dotBen)
David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)

Published in: Business
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  • Why is Ben in a position to talk about WordPress Optimization?
  • Slow sites = fewer conversionsUnavailable sites = lost moneyEfficient sites cost less to run
  • Optimizing WordPress for Speed and Conversions by Ben Metcalfe

    1. 1. Optimizing WordPress for Speed and Conversions Optimizing WordPress for Speed &Conversions Ben Metcalfe | Founder, WP Engine @dotBen | ben@wpengine.com Affiliate Summit West - Las Vegas 2013 (this presentation is available online – details at end!)
    2. 2. Optimizing WordPress for Speed and Conversions Only major Managed WordPress Host Affiliate Program $$$$$ monthly pay-outs, new affiliate channel opportunities wpengine.com/affiliates
    3. 3. Optimizing WordPress for Speed and Conversions
    4. 4. Optimizing WordPress for Speed and Conversions Before we begin…
    5. 5. Optimizing WordPress for Speed and Conversions Why?
    6. 6. Optimizing WordPress for Speed and Conversions Level 1 Let‟s get the basics out the way :)
    7. 7. Optimizing WordPress for Speed and Conversions Keep WP up to date Why wouldn‟t you?
    8. 8. Optimizing WordPress for Speed and Conversions Caching plugins FTW!! W3-Total-Cache also: WPSuperCache, BatCache
    9. 9. Optimizing WordPress for Speed and Conversions Avoid bad plugins Think about plugins that: • do backups • do „related posts‟ stuff • are not maintained/poorly written • don‟t have many downloads
    10. 10. Optimizing WordPress for Speed and Conversions Is your host slow? PageSpeed.org Yslow http://speed.wpengine.com
    11. 11. Optimizing WordPress for Speed and Conversions Level 2
    12. 12. Optimizing WordPress for Speed and Conversions Offloading (poor-man‟s CDN) Serve images via Flickr/etc
    13. 13. Optimizing WordPress for Speed and Conversions CDN MaxCDN (we use parent company @ WP Engine) Photon by Automattic [Free] CloudFlare [Free] Use all the time or just „emergencies‟
    14. 14. Optimizing WordPress for Speed and Conversions „Smush‟ your images WPSmush.it plugin
    15. 15. Optimizing WordPress for Speed and Conversions Optimize for Mobile Mobile WordPress Plugins • WP-Touch • JetPack‟s Mobile Theme Responsive Design Templates
    16. 16. Optimizing WordPress for Speed and Conversions Level 3 A little more technical…
    17. 17. Optimizing WordPress for Speed and Conversions Repair your MySQL DB Sometimes you need to tidy your room :) PHPMyAdmin or OptimizeDB plugin
    18. 18. Optimizing WordPress for Speed and Conversions Opcode cache, eg APC php-apc + W3-Total-Cache
    19. 19. Optimizing WordPress for Speed and Conversions Dedicated MySQLDB Box
    20. 20. Optimizing WordPress for Speed and Conversions #Fails
    21. 21. Optimizing WordPress for Speed and Conversions DON‟T edit core files! No matter what “performance” benefit you think it will make!
    22. 22. Optimizing WordPress for Speed and Conversions Amazon EC2 … isn‟t a silver bullet
    23. 23. Optimizing WordPress for Speed and Conversions Thank you! ben@wpengine.com Follow us for more tips: @WPEngine
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