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Optimizing WordPress for Speed and Conversions by Ben Metcalfe

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Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a supercharged revenue driving machine. …

Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a supercharged revenue driving machine.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliate/Publisher
Niche/vertical: WordPress

Ben Metcalfe, Co-Founder, WP Engine (Twitter @dotBen)
David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)

Published in Business
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  • Why is Ben in a position to talk about WordPress Optimization?
  • Slow sites = fewer conversionsUnavailable sites = lost moneyEfficient sites cost less to run

Transcript

  • 1. Optimizing WordPress for Speed and Conversions Optimizing WordPress for Speed &Conversions Ben Metcalfe | Founder, WP Engine @dotBen | ben@wpengine.com Affiliate Summit West - Las Vegas 2013 (this presentation is available online – details at end!)
  • 2. Optimizing WordPress for Speed and Conversions Only major Managed WordPress Host Affiliate Program $$$$$ monthly pay-outs, new affiliate channel opportunities wpengine.com/affiliates
  • 3. Optimizing WordPress for Speed and Conversions
  • 4. Optimizing WordPress for Speed and Conversions Before we begin…
  • 5. Optimizing WordPress for Speed and Conversions Why?
  • 6. Optimizing WordPress for Speed and Conversions Level 1 Let‟s get the basics out the way :)
  • 7. Optimizing WordPress for Speed and Conversions Keep WP up to date Why wouldn‟t you?
  • 8. Optimizing WordPress for Speed and Conversions Caching plugins FTW!! W3-Total-Cache also: WPSuperCache, BatCache
  • 9. Optimizing WordPress for Speed and Conversions Avoid bad plugins Think about plugins that: • do backups • do „related posts‟ stuff • are not maintained/poorly written • don‟t have many downloads
  • 10. Optimizing WordPress for Speed and Conversions Is your host slow? PageSpeed.org Yslow http://speed.wpengine.com
  • 11. Optimizing WordPress for Speed and Conversions Level 2
  • 12. Optimizing WordPress for Speed and Conversions Offloading (poor-man‟s CDN) Serve images via Flickr/etc
  • 13. Optimizing WordPress for Speed and Conversions CDN MaxCDN (we use parent company @ WP Engine) Photon by Automattic [Free] CloudFlare [Free] Use all the time or just „emergencies‟
  • 14. Optimizing WordPress for Speed and Conversions „Smush‟ your images WPSmush.it plugin
  • 15. Optimizing WordPress for Speed and Conversions Optimize for Mobile Mobile WordPress Plugins • WP-Touch • JetPack‟s Mobile Theme Responsive Design Templates
  • 16. Optimizing WordPress for Speed and Conversions Level 3 A little more technical…
  • 17. Optimizing WordPress for Speed and Conversions Repair your MySQL DB Sometimes you need to tidy your room :) PHPMyAdmin or OptimizeDB plugin
  • 18. Optimizing WordPress for Speed and Conversions Opcode cache, eg APC php-apc + W3-Total-Cache
  • 19. Optimizing WordPress for Speed and Conversions Dedicated MySQLDB Box
  • 20. Optimizing WordPress for Speed and Conversions #Fails
  • 21. Optimizing WordPress for Speed and Conversions DON‟T edit core files! No matter what “performance” benefit you think it will make!
  • 22. Optimizing WordPress for Speed and Conversions Amazon EC2 … isn‟t a silver bullet
  • 23. Optimizing WordPress for Speed and Conversions Thank you! ben@wpengine.com Follow us for more tips: @WPEngine