Writing Pages to Rank in the Search Engines
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Writing Pages to Rank in the Search Engines

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Have you heard a rumor that Google hates affiliate sites? Learn to create SEO friendly ...

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Have you heard a rumor that Google hates affiliate sites? Learn to create SEO friendly pages.

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Writing Pages to Rank in the Search Engines Presentation Transcript

  • 1. Adam Riemer @Rollerblader www.AdamRiemer.me
  • 2. Pandas can be cute and cuddly….
  • 3.  Pandas can also attack & kill your Content!
  • 4.  Penguins might look sweet and friendly...
  • 5.  But penguins live in bad neighborhoods and ruin your reputation, value and links!
  • 6.  Humming birds love princesses, flowers and...
  • 7.  Spread rumors, ignore you and don’t stay put!
  • 8.    Content Links Content again @Rollerblader www.AdamRiemer.me
  • 9.   Title Tag – 70 characters Meta tags ◦ Description 156 ◦ keywords 3  Word count – 300 – 500 minimum H tags –  Images  Videos – Viewbix.com, OneLoad.com  ◦ Create a tree to look at ◦ Outline your posts ◦ Name them ◦ Upload and save them ◦ Alt and title tags (links and images) ◦ ◦ ◦ ◦ Rich snippets Screen shots Naming structures and links Video sitemaps, Closed captioning, Transcribe them, Multiple sizes, Responsive @Rollerblader www.AdamRiemer.me
  • 10.  Backlinks – What are good and what are bad? ◦ Neighborhood from the sites ◦ Neighborhood on your site ◦ Your server and IP address  Do follow vs. No follow ◦ Your site ◦ Other sites   Natural links vs. unnatural Internal links @Rollerblader www.AdamRiemer.me
  • 11.   What is the goal of your page? What is the intent of the visitor? ◦ Should you create more than one page based on intent?   How have you helped the visitor? Have you given a way to share this content? ◦ Is the share accessible by Google?   What questions have you answered that other sites haven’t provided a solution for? What modifiers have you used and have you not used? @Rollerblader www.AdamRiemer.me
  • 12.    What networks are relevant for your topic? ◦ B2B ◦ B2C ◦ Both Will it send signals back to Google? Does the traffic convert into sales? ◦ Add in a redirect or custom url with a custom affiliate link to each share button so everything is trackable. ◦ What other SEO attributes are social site having an affect on?      Bounce rate Pageviews Unique vs. return visitors Pages per visit Time per page @Rollerblader www.AdamRiemer.me
  • 13.      Keyword Density Tags and categories if you’re blogging Full urls in your css vs. shortened urls Breadcrumbs Navigation ◦ Is it image or text based    Authorship tags for Google Internal linking structures What else? @Rollerblader www.AdamRiemer.me
  • 14. Adam Riemer @Rollerblader www.AdamRiemer.me