Writing Pages to Rank in the Search Engines

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Have you heard a rumor that Google hates affiliate sites? Learn to create SEO friendly pages.

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Writing Pages to Rank in the Search Engines

  1. 1. Adam Riemer @Rollerblader www.AdamRiemer.me
  2. 2. Panda cam is cute and cuddly…. http://www.sandiegozoo.org/pandacam/images/meet_camswap2.jpg http://www.lotustours.net/images/newsletter/Mei_Lan.jpg
  3. 3.  But Panda’s also kill your Content! http://fc03.deviantart.net/fs71/i/2011/102/c/0/psycho_panda_by_5hangt5ung-d3dtgx8.jpg http://kalinnacheff.com/wp-content/uploads/2012/03/Google-Panda-Update-Cartoon-byKalin-Nacheff-Bloodthirsty-Panda-The-Texas-Chainsaw-Massacre-Panda.jpg
  4. 4.  Penguins tap dance, sing and surf…but… http://www.aceshowbiz.com/images/news/penguins-rapping-justin-timberlake-s-sexy-back-inhappy-feet-two-teaser.jpg
  5. 5.  Penguins live in bad neighborhoods and ruin your reputation, value and links! http://art.ngfiles.com/images/44/johnnycancer_bionic-penguin-attack.jpg
  6. 6.  Humming birds love princesses, flowers and... http://irvingparkgardenclub.files.wordpress.com/2011/02/hummingb ird2.jpg
  7. 7.  Spread rumors, ignore you and don’t stay put! http://cdn.dolimg.com/en-US/blogs/wp-content/uploads/2013/03/Monday-PocahontasHummingbird.gif
  8. 8. http://fc03.deviantart.net/fs71/i/2011/102/c/0/ http://cdn.dolimg.com/en-US/blogs/wp-content/uploads/2013/03/Monday-PocahontasHummingbird.gif
  9. 9.  But who is the worst? http://webhost.pro/blog/wp-content/uploads/2012/07/Panda-Penguin.jpeg http://bluespiderseo.com/wp-content/uploads/2013/09/googlehummingbird-algorithm.png
  10. 10.    Content Links Content again @Rollerblader www.AdamRiemer.me
  11. 11.   Title Tag – 70 characters Meta tags ◦ Description 156 ◦ keywords 3  Word count – 300 – 500 minimum H tags –  Images  Videos – Viewbix.com, OneLoad.com  ◦ Create a tree to look at ◦ Outline your posts ◦ Name them ◦ Upload and save them ◦ Alt and title tags (links and images) ◦ ◦ ◦ ◦ Rich snippets Screen shots Naming structures and links Video sitemaps, Closed captioning, Transcribe them, Multiple sizes, Responsive @Rollerblader www.AdamRiemer.me
  12. 12.  Backlinks – What are good and what are bad? ◦ Neighborhood from the sites ◦ Neighborhood on your site ◦ Your server and IP address  Do follow vs. No follow ◦ Your site ◦ Other sites   Natural links vs. unnatural Internal links @Rollerblader www.AdamRiemer.me
  13. 13.   What is the goal of your page? What is the intent of the visitor? ◦ Should you create more than one page based on intent?   How have you helped the visitor? Have you given a way to share this content? ◦ Is the share accessible by Google?   What questions have you answered that other sites haven’t provided a solution for? What modifiers have you used and have you not used? @Rollerblader www.AdamRiemer.me
  14. 14.    What networks are relevant for your topic? ◦ B2B ◦ B2C ◦ Both Will it send signals back to Google? Does the traffic convert into sales? ◦ Add in a redirect or custom url with a custom affiliate link to each share button so everything is trackable. ◦ What other SEO attributes are social site having an affect on?      Bounce rate Pageviews Unique vs. return visitors Pages per visit Time per page @Rollerblader www.AdamRiemer.me
  15. 15.      Keyword Density Tags and categories if you’re blogging Full urls in your css vs. shortened urls Breadcrumbs Navigation ◦ Is it image or text based    Authorship tags for Google Internal linking structures What else? @Rollerblader www.AdamRiemer.me
  16. 16. Adam Riemer @Rollerblader www.AdamRiemer.me

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