GOTIDEAS?<br />LET’S MAKE THEM A REALITY!<br />Rachel Honoway | HONOWAY.COM<br />EXIT<br />
AFFILIATE SUMMIT EAST 2011<br />2<br />THEOVERVIEW<br />KEEPING THE END IN MIND<br /><ul><li>Where is this leading?
  What are your options?</li></ul>WHERE IS THE MONEY?<br /><ul><li>Affiliate Products
  Affiliate Managers – Your New BFFs</li></ul>WHERE IS THE FREE TRAFFIC?<br /><ul><li>  Google (and the other guys)
  Social Networks
  Professional Networks</li></ul>STUPID QUESTIONS<br /><ul><li> Time
 Money
 But…</li></ul>DELIVERING VALUE<br /><ul><li>What’s in it for the customer?
  What do they want?</li></ul>WHAT CAN I PROVIDE?<br /><ul><li>  Content
  Tools</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
AFFILIATE SUMMIT EAST 2011<br />3<br />STUPIDQUESTION#1<br />How Much Money Can I Make?<br /><ul><li>It varies:
$0
$1 Billion</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
AFFILIATE SUMMIT EAST 2011<br />4<br />STUPIDQUESTION#2<br />How Much Time Will It Take?<br /><ul><li>It varies:
10 Minutes a day
20 Hours a day</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
AFFILIATE SUMMIT EAST 2011<br />5<br />STUPIDQUESTION#3<br />But I Don’t Even Have a Business Name Yet…<br /><ul><li>You D...
… or an EIN
… or a bank account
… or employees
… or office space</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
AFFILIATE SUMMIT EAST 2011<br />6<br />STUPIDQUESTION#4<br />But I Keep Getting Conflicting Information… What is Right?<br...
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Keep learning
Figure out “why”
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Got an Idea? Make it a Reality

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Have a great idea for starting an affiliate site, but not sure how to turn it into an actual business? Learn the steps you need to take to outline an executable plan – turning your ideas into reality.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Startup

Rachel Honoway, Founder, Honoway Interactive, LLC (Twitter @rachelhonoway)

Published in: Business, Technology
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Got an Idea? Make it a Reality

  1. 1. GOTIDEAS?<br />LET’S MAKE THEM A REALITY!<br />Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  2. 2. AFFILIATE SUMMIT EAST 2011<br />2<br />THEOVERVIEW<br />KEEPING THE END IN MIND<br /><ul><li>Where is this leading?
  3. 3. What are your options?</li></ul>WHERE IS THE MONEY?<br /><ul><li>Affiliate Products
  4. 4. Affiliate Managers – Your New BFFs</li></ul>WHERE IS THE FREE TRAFFIC?<br /><ul><li> Google (and the other guys)
  5. 5. Social Networks
  6. 6. Professional Networks</li></ul>STUPID QUESTIONS<br /><ul><li> Time
  7. 7. Money
  8. 8. But…</li></ul>DELIVERING VALUE<br /><ul><li>What’s in it for the customer?
  9. 9. What do they want?</li></ul>WHAT CAN I PROVIDE?<br /><ul><li> Content
  10. 10. Tools</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  11. 11. AFFILIATE SUMMIT EAST 2011<br />3<br />STUPIDQUESTION#1<br />How Much Money Can I Make?<br /><ul><li>It varies:
  12. 12. $0
  13. 13. $1 Billion</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  14. 14. AFFILIATE SUMMIT EAST 2011<br />4<br />STUPIDQUESTION#2<br />How Much Time Will It Take?<br /><ul><li>It varies:
  15. 15. 10 Minutes a day
  16. 16. 20 Hours a day</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  17. 17. AFFILIATE SUMMIT EAST 2011<br />5<br />STUPIDQUESTION#3<br />But I Don’t Even Have a Business Name Yet…<br /><ul><li>You DON’T need one!
  18. 18. … or an EIN
  19. 19. … or a bank account
  20. 20. … or employees
  21. 21. … or office space</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  22. 22. AFFILIATE SUMMIT EAST 2011<br />6<br />STUPIDQUESTION#4<br />But I Keep Getting Conflicting Information… What is Right?<br /><ul><li>Yup… and you will continue to
  23. 23. Keep reading
  24. 24. Keep learning
  25. 25. Figure out “why”
  26. 26. Figure out “to what end”
  27. 27. Test
  28. 28. Make your own decisions</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  29. 29. AFFILIATE SUMMIT EAST 2011<br />7<br />STUPIDQUESTION#5<br />But I Don’t Have Money to Advertise, How Will I Get Traffic?<br /><ul><li>If you build it (right) they will come
  30. 30. You really don’t have to buy traffic</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  31. 31. AFFILIATE SUMMIT EAST 2011<br />8<br />SIMPLEANSWER#1<br />Failures ROCK!<br /><ul><li>Be ready to fail
  32. 32. There are no sure-fire answers, there are no exact steps
  33. 33. If you are not failing, you are not trying</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  34. 34. AFFILIATE SUMMIT EAST 2011<br />9<br />SIMPLEANSWER#2<br />It’s All About the Value<br /><ul><li>What is “in it” for the customer/visitor/end-user?
  35. 35. Delivers someone from their pain
  36. 36. Saves them time
  37. 37. Saves them money
  38. 38. Enhances their life
  39. 39. Allows them to do the things they want to do</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  40. 40. AFFILIATE SUMMIT EAST 2011<br />10<br />IDEATOPLAN<br />Turn your idea into a plan:<br /><ul><li>Topic
  41. 41. Demand
  42. 42. Supply
  43. 43. Idea Spawn
  44. 44. End Game
  45. 45. Get Going!</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  46. 46. AFFILIATE SUMMIT EAST 2011<br />11<br />SIMPLEIDEAS<br />Topic: Cheeseburgers<br /><ul><li>What is “in it” for the customer/visitor/end-user?
  47. 47. What are they looking for?
  48. 48. What can I give them?</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  49. 49. AFFILIATE SUMMIT EAST 2011<br />12<br />SEARCHDATA<br />Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  50. 50. AFFILIATE SUMMIT EAST 2011<br />13<br />SIMPLEPLAN<br />Topic: Cheeseburgers<br /><ul><li>Demand: What are they looking for?
  51. 51. Recipes
  52. 52. Restaurants
  53. 53. Coupons
  54. 54. Supply: What can I give them?
  55. 55. Recipes
  56. 56. Directory/List/Reviews of Restaurants
  57. 57. Coupons</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  58. 58. AFFILIATE SUMMIT EAST 2011<br />14<br />IDEASPAWN<br />Topic: Cheeseburgers<br /><ul><li>CONTENT
  59. 59. A burger recipe site
  60. 60. An online cooking show / podcast
  61. 61. Organic or vegetarian burger recipes
  62. 62. TOOLS
  63. 63. An upload YOUR recipe site
  64. 64. A directory specifically for burger joints
  65. 65. A burger joint review site
  66. 66. A burger recipe review site
  67. 67. A greasy spoon report/beware site
  68. 68. Mobile app for any of the above
  69. 69. Mobile app for sharing awesome burger photos</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  70. 70. AFFILIATE SUMMIT EAST 2011<br />15<br />ENDGAME<br />And then what?<br /><ul><li>PASSIVE INCOME
  71. 71. Build
  72. 72. Auto-pilot
  73. 73. Rinse-and-repeat
  74. 74. STEADY BUSINESS
  75. 75. Build slowly
  76. 76. Focus on visitors, members and engagement
  77. 77. BUY OUT
  78. 78. Targeted exit
  79. 79. Focus on what will make you attractive to the buyer </li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  80. 80. AFFILIATE SUMMIT EAST 2011<br />16<br />DOIT<br />Execution<br /><ul><li>Decide on what you’re going to deliver
  81. 81. Pick a name
  82. 82. Get cozy with Wordpress
  83. 83. Build the site
  84. 84. Build the tools</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  85. 85. AFFILIATE SUMMIT EAST 2011<br />17<br />MONETIZEIT<br />Where’s the Money?<br /><ul><li>Affiliate Products
  86. 86. Amazon
  87. 87. CPCs: AdSense
  88. 88. CPMs: AdBrite</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  89. 89. AFFILIATE SUMMIT EAST 2011<br />18<br />MONETIZEIT<br />Where’s the REAL Money?<br /><ul><li>Affiliate Managers – Meet Your New BFFs this Week!</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  90. 90. AFFILIATE SUMMIT EAST 2011<br />19<br />TRAFFICTIZEIT<br />Google Traffic<br />Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  91. 91. AFFILIATE SUMMIT EAST 2011<br />20<br />ONEADAY<br />One “Article” – SO Many Uses<br /><ul><li>Blog Post
  92. 92. Tweet (auto-schedule tweets for the future)
  93. 93. Facebook
  94. 94. Video - YouTube
  95. 95. LinkedIn</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  96. 96. AFFILIATE SUMMIT EAST 2011<br />21<br />ONEADAY<br />The Editorial Calendar<br /><ul><li>365 Days per Year (261 Weekdays)
  97. 97. 52 Weeks
  98. 98. 5 Days a Week
  99. 99. 12 Months</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  100. 100. AFFILIATE SUMMIT EAST 2011<br />22<br />SMARTPROMO<br />Guerilla TACTICS – not Warfare!<br /><ul><li>Related Channels
  101. 101. Blogs
  102. 102. LinkedIn Groups
  103. 103. Quora
  104. 104. Focus
  105. 105. HARO
  106. 106. Relevant Contributions
  107. 107. Provide value
  108. 108. “BTW” Advertising</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  109. 109. AFFILIATE SUMMIT EAST 2011<br />23<br />IDEASEXECUTED<br />Ideas are worth nothing<br /><ul><li>Pick a topic
  110. 110. Determine the demand
  111. 111. Identify what you are going to supply
  112. 112. Build it
  113. 113. Fill it
  114. 114. Monetize it
  115. 115. Get traffic</li></ul>Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  116. 116. AFFILIATE SUMMIT EAST 2011<br />24<br />SOMERESOURCES<br />Rachel Honoway | HONOWAY.COM<br />EXIT<br />
  117. 117. AFFILIATE SUMMIT EAST 2011<br />25<br />THANKYOU<br />IT HAS BEEN A PLEASURE!<br />Rachel Honoway | HONOWAY.COM<br />EXIT<br />

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