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Got an Idea? Make it a Reality

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Have a great idea for starting an affiliate site, but not sure how to turn it into an actual business? Learn the steps you need to take to outline an executable plan – turning your ideas into …

Have a great idea for starting an affiliate site, but not sure how to turn it into an actual business? Learn the steps you need to take to outline an executable plan – turning your ideas into reality.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Startup

Rachel Honoway, Founder, Honoway Interactive, LLC (Twitter @rachelhonoway)

Published in: Business, Technology
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Transcript

  • 1. GOTIDEAS?
    LET’S MAKE THEM A REALITY!
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 2. AFFILIATE SUMMIT EAST 2011
    2
    THEOVERVIEW
    KEEPING THE END IN MIND
    • Where is this leading?
    • 3. What are your options?
    WHERE IS THE MONEY?
    • Affiliate Products
    • 4. Affiliate Managers – Your New BFFs
    WHERE IS THE FREE TRAFFIC?
    • Google (and the other guys)
    • 5. Social Networks
    • 6. Professional Networks
    STUPID QUESTIONS
    DELIVERING VALUE
    • What’s in it for the customer?
    • 9. What do they want?
    WHAT CAN I PROVIDE?
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 11. AFFILIATE SUMMIT EAST 2011
    3
    STUPIDQUESTION#1
    How Much Money Can I Make?
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 14. AFFILIATE SUMMIT EAST 2011
    4
    STUPIDQUESTION#2
    How Much Time Will It Take?
    • It varies:
    • 15. 10 Minutes a day
    • 16. 20 Hours a day
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 17. AFFILIATE SUMMIT EAST 2011
    5
    STUPIDQUESTION#3
    But I Don’t Even Have a Business Name Yet…
    • You DON’T need one!
    • 18. … or an EIN
    • 19. … or a bank account
    • 20. … or employees
    • 21. … or office space
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 22. AFFILIATE SUMMIT EAST 2011
    6
    STUPIDQUESTION#4
    But I Keep Getting Conflicting Information… What is Right?
    • Yup… and you will continue to
    • 23. Keep reading
    • 24. Keep learning
    • 25. Figure out “why”
    • 26. Figure out “to what end”
    • 27. Test
    • 28. Make your own decisions
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 29. AFFILIATE SUMMIT EAST 2011
    7
    STUPIDQUESTION#5
    But I Don’t Have Money to Advertise, How Will I Get Traffic?
    • If you build it (right) they will come
    • 30. You really don’t have to buy traffic
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 31. AFFILIATE SUMMIT EAST 2011
    8
    SIMPLEANSWER#1
    Failures ROCK!
    • Be ready to fail
    • 32. There are no sure-fire answers, there are no exact steps
    • 33. If you are not failing, you are not trying
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 34. AFFILIATE SUMMIT EAST 2011
    9
    SIMPLEANSWER#2
    It’s All About the Value
    • What is “in it” for the customer/visitor/end-user?
    • 35. Delivers someone from their pain
    • 36. Saves them time
    • 37. Saves them money
    • 38. Enhances their life
    • 39. Allows them to do the things they want to do
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 40. AFFILIATE SUMMIT EAST 2011
    10
    IDEATOPLAN
    Turn your idea into a plan:
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 46. AFFILIATE SUMMIT EAST 2011
    11
    SIMPLEIDEAS
    Topic: Cheeseburgers
    • What is “in it” for the customer/visitor/end-user?
    • 47. What are they looking for?
    • 48. What can I give them?
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 49. AFFILIATE SUMMIT EAST 2011
    12
    SEARCHDATA
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 50. AFFILIATE SUMMIT EAST 2011
    13
    SIMPLEPLAN
    Topic: Cheeseburgers
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 58. AFFILIATE SUMMIT EAST 2011
    14
    IDEASPAWN
    Topic: Cheeseburgers
    • CONTENT
    • 59. A burger recipe site
    • 60. An online cooking show / podcast
    • 61. Organic or vegetarian burger recipes
    • 62. TOOLS
    • 63. An upload YOUR recipe site
    • 64. A directory specifically for burger joints
    • 65. A burger joint review site
    • 66. A burger recipe review site
    • 67. A greasy spoon report/beware site
    • 68. Mobile app for any of the above
    • 69. Mobile app for sharing awesome burger photos
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 70. AFFILIATE SUMMIT EAST 2011
    15
    ENDGAME
    And then what?
    • PASSIVE INCOME
    • 71. Build
    • 72. Auto-pilot
    • 73. Rinse-and-repeat
    • 74. STEADY BUSINESS
    • 75. Build slowly
    • 76. Focus on visitors, members and engagement
    • 77. BUY OUT
    • 78. Targeted exit
    • 79. Focus on what will make you attractive to the buyer
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 80. AFFILIATE SUMMIT EAST 2011
    16
    DOIT
    Execution
    • Decide on what you’re going to deliver
    • 81. Pick a name
    • 82. Get cozy with Wordpress
    • 83. Build the site
    • 84. Build the tools
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 85. AFFILIATE SUMMIT EAST 2011
    17
    MONETIZEIT
    Where’s the Money?
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 89. AFFILIATE SUMMIT EAST 2011
    18
    MONETIZEIT
    Where’s the REAL Money?
    • Affiliate Managers – Meet Your New BFFs this Week!
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 90. AFFILIATE SUMMIT EAST 2011
    19
    TRAFFICTIZEIT
    Google Traffic
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 91. AFFILIATE SUMMIT EAST 2011
    20
    ONEADAY
    One “Article” – SO Many Uses
    • Blog Post
    • 92. Tweet (auto-schedule tweets for the future)
    • 93. Facebook
    • 94. Video - YouTube
    • 95. LinkedIn
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 96. AFFILIATE SUMMIT EAST 2011
    21
    ONEADAY
    The Editorial Calendar
    • 365 Days per Year (261 Weekdays)
    • 97. 52 Weeks
    • 98. 5 Days a Week
    • 99. 12 Months
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 100. AFFILIATE SUMMIT EAST 2011
    22
    SMARTPROMO
    Guerilla TACTICS – not Warfare!
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 109. AFFILIATE SUMMIT EAST 2011
    23
    IDEASEXECUTED
    Ideas are worth nothing
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 116. AFFILIATE SUMMIT EAST 2011
    24
    SOMERESOURCES
    Rachel Honoway | HONOWAY.COM
    EXIT
  • 117. AFFILIATE SUMMIT EAST 2011
    25
    THANKYOU
    IT HAS BEEN A PLEASURE!
    Rachel Honoway | HONOWAY.COM
    EXIT

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