Monetizing Your Site – Missed Opportunities & Live Reviews

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Learn how to find missed places and ways to monetize your site. You’d be surprised what you may be missing, tools you could be using & have your site reviewed if you’d like.

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Monetizing Your Site – Missed Opportunities & Live Reviews

  1. 1. Adam Riemer www.AdamRiemer.me @Rollerblader
  2. 2. You have options You have placements and tools ◦ On your site ◦ In your email and newsletter campaigns ◦ Using your sharing buttons Using Social Media RSS feeds @Rollerblader
  3. 3. Affiliate Adsense Ad Networks Paid Placements Sponsored posts – Long term or short term? Javascripts to monetize – SEO risk? ◦ If Google crawls and sees ads above the fold. http://googlewebmastercentral.blogspot.com/2012/01/page-layout-algorithm-improvement.html “As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.” - Matt Cutts on Webmaster Central @Rollerblader
  4. 4. Common Places In your header On the side In your footer Under your title tags In your author bio box Common Tools Heatmaps Changing colors and sizes Increasing page views with analytics Trying new merchants Using rotations ◦ ad rotate @Rollerblader
  5. 5. @Rollerblader
  6. 6. On the email itself ◦ Header, footer, in between posts and text links within content On the confirmation email when someone double opts in On the confirmation email that they have successfully subscribed On the redirect after they click submit On the page they land on after they submit if no redirect @Rollerblader
  7. 7. After you click submit where does the person go? What happens when they double opt in? What about their welcome email? @Rollerblader
  8. 8. On your accounts ◦ Try wording and reactions Swearing or attention grabbing words – if it is appropriate Emotional words – Love this, OMG, etc… Ask questions to get click throughs This can help to generate more exposure on sites like Facebook. On your sharing buttons ◦ Selling space to other similar or complimentary sites for follows ◦ Use shortened urls & descriptions With an FTC disclosure Be careful which shortener you use @Rollerblader
  9. 9. Don’t forget to include products and storefronts Label and add links to all of your images, not just the post. ◦ Very important with multiple images on Facebook Make sure to add in unique and descriptive images for Pinterest. @Rollerblader
  10. 10. Selling space to complimentary sites or users. Don’t forget your tabs and about us sections. @Rollerblader
  11. 11. Using ad placements in between posts Feeding native ads in through it Using adsense in between, above or below Placing static ads in the header On the confirmation and subscribe Cross promoting another feed for a similar or complimentary site after they subscribe @Rollerblader
  12. 12. Adam Riemer www.AdamRiemer.me @Rollerblader

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