Industry Clash: Balancing CPS & CPA Marketing

Industry Clash: Balancing CPS & CPA Marketing
CPS and CPA affiliates discuss strategies to find balance on both sides of the industry. We will knock down stereotypes, debate differences and present best practices. Everything is on the table.
Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator)
Ian Fernando, One of the Best, IANternet Media LLC (Twitter @ianternet)
Jason Rubacky, Affiliate Development Manager, ShareASale (Twitter @jasonrubacky)
Logan Thompson, President, LoganThompson.me (Twitter @drumminlogan)

Definitions
CPA
CPA means Cost-Per-Action Marketing which signifies you’ll be paid for every visitor that performs an action on your site.
CPS means Cost-Per-Sale Marketing which is typically a revenue share of the final sale.

Which one is Better?
CPA is Better, just ask Ian
CPA Affiliates monetize traffic faster
They research niches more
CPA is ahead of the curve on trends
CPA Traffic is more versatile
CPA Affiliates make more money

Which one is Better
CPS is Better
CPS is more ethical
CPS is more reliable
SEO is a long-term strategy
CPS sells mainstream products people need
CPS Affiliates do not spend money to make money

Myths
CPA is younger hipper cooler
CPS is older slower nerdier
CPA Affiliates Partied All Last Night
CPS Affiliates Got 10 Hours of Sleep
CPA is Better
CPS is Better

Truths
Demographics?
Innovation drives the industry, not age
After Hours Partying?
Networking is important at Affiliate Summit
Who is Better?
Both sides have pros and cons

Finding Balance
Greater tolerance on both sides
Sensible debates without getting personal
Better understanding of practices
Testing the other side – Buy traffic, learn SEO
Group Hug

Contact Us
Greg Hoffman, President, Greg Hoffman Consulting
(Twitter @akagorilla) (Moderator)
Ian Fernando, One of the Best, IANternet Media LLC
(Twitter @ianternet)
Jason Rubacky, Affiliate Development Manager, ShareASale
(Twitter @jasonrubacky)
Logan Thompson, President, LoganThompson.me
(Twitter @drumminlogan)

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Industry Clash: Balancing CPS & CPA Marketing

by Affiliate Summit on Aug 25, 2011

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Industry Clash: Balancing CPS & CPA Marketing — Presentation Transcript