Connecting European and North American Affiliate Markets
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Connecting European and North American Affiliate Markets

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). ...

This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: This session is geared towards North American affiliates, educating them on the benefits of avoiding rev share/CPS restrictions through connecting with European advertisers.

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Connecting European and North American Affiliate Markets Connecting European and North American Affiliate Markets Presentation Transcript

  • Connecting European and North American Affiliate Markets Kenny Howell, Network Director - Neverblue Email : kenny.Howell@neverblue.com Session 11c Tuesday, August 12, 2014
  • Who we are GlobalWide Media: Company HQ Staff: Offices: Founded: CEO: Investors: Brands: Digital marketing company serving over 800 advertisers, merchants and developers worldwide Los Angeles 160 Los Angeles, Hong Kong, London, Victoria 2004 Farshad Fardad Endeavour Capital Email Web Mobile
  • What we do: Global digital marketers • Mobile, web, affiliate networks • Over 30,000 affiliates worldwide • Mobile & web media buying – USA, Russia, Asia, Europe • 30 million US consumer email & data records • App distribution – over 1 million apps per month • Pay-per-call – over 500,000 paid calls per month in US/Canada/UK – now Asia
  • Overview 1. North America vs. Europe; Main differences 2. Emerging Markets 3. Traffic and Matching Offers 4. Trends 5. Questions
  • North America vs. Europe; Main Differences • Models • Agencies • Language • Currency • Localization • Compliance • Opportunities
  • Emerging European Markets 26.80% 24.30% 17.30% 16.20% 16.00% 15.70% 14.70% 13.40% 13.30% Russia Turkey Slovakia UK Hungary Austria Norway Serbia Italy Romania
  • Traffic and Matching Offers • Where to buy traffic? • How to buy traffic? • When not to buy traffic? • Best type of traffic • Connecting the right traffic to make your campaign a success
  • Trends • Daily Deals • Dating • Ecommerce • Travel • Sporting Events
  • Questions? Thank You