Mobile Real-Time Bidding
Tips and Tricks

Tom Desaulniers
President & Co-Founder
Mobile Real-Time Bidding Summary
• Using Demand-Side Platforms (DSP) to purchase ad inventory from
Supply-Side Platforms (...
Choosing a Performance-Based Mobile
DSP
• Sign-up for 4 or 5 DSP’s, spend their minimum
• Things to look for:
• Targeting ...
Tips and Tricks on DSP Optimization
• Must have spend caps on some parameters (placements, autoblacklisting, etc) or else ...
Choosing a Mobile Tracking Platform
• Popular Platforms:
• MobAff Tracker
• iMobi Trax

• Other Options:
• Some DSP’s have...
Thank-you!
Good Luck with Mobile RTB!
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How to Hyper-Target on DSPs

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Come learn how to most efficiently use mobile DSPs to hyper-target and hyper-optimize your campaigns. Get tips, tricks, and advice on which platforms and tools to use for different campaign types.

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How to Hyper-Target on DSPs

  1. 1. Mobile Real-Time Bidding Tips and Tricks Tom Desaulniers President & Co-Founder
  2. 2. Mobile Real-Time Bidding Summary • Using Demand-Side Platforms (DSP) to purchase ad inventory from Supply-Side Platforms (SSP aka Ad Exchange). • Supply Side Examples: • Mopub • Google • Smaato • Demand Side Examples: • SiteScout • Go2mobi • JumpTap (indirectly)
  3. 3. Choosing a Performance-Based Mobile DSP • Sign-up for 4 or 5 DSP’s, spend their minimum • Things to look for: • Targeting options: • How much does the DSP take advantage of the ultra-granular targeting that only RTB allows for. • Optimizations options: • Targeting is useless if you can’t take action on optimizations. • Figure out what the DSP allows you to optimize on easily. What’s the process for whitelisting, blacklisting, and changing bids.
  4. 4. Tips and Tricks on DSP Optimization • Must have spend caps on some parameters (placements, autoblacklisting, etc) or else watch for “impression-burners”. • Make sure to spend 2 or 3 times your CPA goal on each combination of targeting parameters. • Don’t just blacklist. Change the bid instead! That’s the beauty of RTB.
  5. 5. Choosing a Mobile Tracking Platform • Popular Platforms: • MobAff Tracker • iMobi Trax • Other Options: • Some DSP’s have a tracking platform built-in. • This is always your best option and will always give you more flexibility when optimizing, which makes more campaigns successful.
  6. 6. Thank-you! Good Luck with Mobile RTB!
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