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How to Hyper-Target on DSPs
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How to Hyper-Target on DSPs

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Come learn how to most efficiently use mobile DSPs to hyper-target and hyper-optimize …

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Come learn how to most efficiently use mobile DSPs to hyper-target and hyper-optimize your campaigns. Get tips, tricks, and advice on which platforms and tools to use for different campaign types.


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Transcript

  • 1. Mobile Real-Time Bidding Tips and Tricks Tom Desaulniers President & Co-Founder
  • 2. Mobile Real-Time Bidding Summary • Using Demand-Side Platforms (DSP) to purchase ad inventory from Supply-Side Platforms (SSP aka Ad Exchange). • Supply Side Examples: • Mopub • Google • Smaato • Demand Side Examples: • SiteScout • Go2mobi • JumpTap (indirectly)
  • 3. Choosing a Performance-Based Mobile DSP • Sign-up for 4 or 5 DSP’s, spend their minimum • Things to look for: • Targeting options: • How much does the DSP take advantage of the ultra-granular targeting that only RTB allows for. • Optimizations options: • Targeting is useless if you can’t take action on optimizations. • Figure out what the DSP allows you to optimize on easily. What’s the process for whitelisting, blacklisting, and changing bids.
  • 4. Tips and Tricks on DSP Optimization • Must have spend caps on some parameters (placements, autoblacklisting, etc) or else watch for “impression-burners”. • Make sure to spend 2 or 3 times your CPA goal on each combination of targeting parameters. • Don’t just blacklist. Change the bid instead! That’s the beauty of RTB.
  • 5. Choosing a Mobile Tracking Platform • Popular Platforms: • MobAff Tracker • iMobi Trax • Other Options: • Some DSP’s have a tracking platform built-in. • This is always your best option and will always give you more flexibility when optimizing, which makes more campaigns successful.
  • 6. Thank-you! Good Luck with Mobile RTB!