Promoting Software Isn’t Dead


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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: The panel looks beyond PPC to discuss new ways of promoting software, and how to make money through toolbars, free software, bundling, cross sells in the cart, post download offers and white labels.

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Promoting Software Isn’t Dead

  1. 1. 1. Introduction 1. The Software Promotional Ecosystem • What is available for monetization • How people are monetizing software now • How do advertising dollars flow through the system • How are affiliates and merchant expanding internationally 2. What is next for the digital software arena? 1. Q&A
  2. 2. Breanne Storey - Manager of AffiliateWire, RevenueWire (Moderator) • • • • Breanne has held several key positions for prominent companies in the performancemarketing sector dating back to 2007. She currently heads up AffiliateWire - one of the industries leading software affiliate networks She was previously the Senior Performance Marketing Manager at Yellow Pages Group, where she helped transform the company from a primary print publication to a digital leader to SME’s. Prior to that she was the Marketing and Communications Manager at Neverblue, where she played a pivotal role in branding the company from a small niche network to a globally renowned player in the CPA space.
  3. 3. Chris Dykstra - Director of Business Development, Air Installer • • Chris has played a pivotal role in Red Brick Media’s explosive growth. Through globally sourced software partnerships, Red Brick has seen an exponential increase in distribution and revenue, driving an average of 150k software installs per day in the US alone. Red Brick’s predominant property, Air Installer, is a pay per install platform that enables software publishers to maximize their revenue per install while giving advertisers access to millions of high-value, active users.
  4. 4. Paul Herdsman - Co-Founder and COO, Inbound Call Experts • • • Paul is part of an all-star team dedicated to ensuring that its clients are monetizing their online traffic and getting the highest return on their marketing spend. Paul first engaged in online marketing in 2004 when the company helped launch a security software product into an already crowded market. The software evolved into an extremely robust consumer brand with tens of millions of users. The inbound sales effort was one of the key growth drivers of the business, driving new revenue through premium technical support services.
  5. 5. Phil Schynder, Director of Online Business Development, Avanquest Software • • • Phil has over 20 years in the software industry, In 1984, Phil helped start North American Software, a company based in Munich, Germany that translated and republished U.S. software titles in Europe. He later took over as President/CEO of askSam Systems, the developer of some of the world’s most popular freeform database and information management tools. With Avanquest, Phil has the opportunity to search for interesting software products, and help launch these products in channels and markets around the world.
  6. 6. • Chris Dykstra • • • Paul Herdsman • • Email: Phil Schynder • • • Email: Twitter: @AirInstaller Email: Twitter: @PhilSchnyder Breanne Storey • • Email: Twitter: @brestorey