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10 Ways to Drive Site Traffic

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Presentation will include strategies in SEO, social networking, paid advertising, and more to drive targeted traffic to your affiliate website. …

Presentation will include strategies in SEO, social networking, paid advertising, and more to drive targeted traffic to your affiliate website.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Organic Traffic

Evan Weber, CEO, Experience Advertising (Twitter @experienceads)

Published in: Business, Technology, Design
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  • Great advice and tips, some of which we're already doing...but, hey ho, so much more to do...!! Looking forward to seeing the results of our labours...!!
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Transcript

  • 1. Traffic Driving Strategies Evan Weber, CEO Experience Advertising, Inc.
  • 2. Creating Content for Organic Search Traffic• Posting Strategies - high frequency, keyword based, unique titles, on-page content• Post it Yourself or Outsource it• Be Intuitive, Niche, and Laser-focused• Gorgeous WP themes (NewWPThemes.com)• Google Alerts - Topics you are interested in pushed to you as they happen.• site:yoursite.com in Google. Tells you how many indexed pages and what the titles look like.
  • 3. Syndicating Your Content on Social Networks and Social Bookmarking Sites• Ping.fm - post to multiple social networks at once.• ShareThis.com Chrome Extension• Share into related LinkedIn Groups• Digg, Delicious, StumbleUpon, Reddit, Facebook, Fan Page, Twitter, LinkedIn (when appropriate).• Post a different version of the same article to more than one site, i.e. article directories, guest blog posts, classified sites. Any website that
  • 4. Gain More FB Fans from Your Web Traffic and Manage Them Properly• Post Facebook Fan box prominently on your site/blog right column• Cross recruit to FB Fan Page, Twitter, LinkedIn• Post updates to your fan page frequently (1-5 times a day)• Share helpful content, pleasantries, survey, deals/coupons, interesting posts• Fanzy.com - adds rewards and auto-sharing to your fan page.
  • 5. Signing up Email Subscribers and Sending Effective Newsletters• Post email subscribe box prominently. Pop-up WP plug-in offering whitepaper or ebook• Encourage visitors to join your newsletter or Fan Page for special deals• Have a good HTML newsletter layout designed• Sweepstakes & Contest - builds fans and emails. Woobox.com, WildFireApp
  • 6. Use Social Networks to Generate Traffic• Build your friends, followers, and connections - ALWAYS!• Focus on Facebook, Twitter, and LinkedIn• Launch a niche social network (Ning.com)• Share new pages/posts on your social networks• Social Karma - like, comment, share on other people’s updates, tweets, and posts• Bit.ly - Change affiliate links to shareable links
  • 7. Social Networking to Build a Following• Launch Facebook Fan Page, Twitter Account, LinkedIn Profile, Pinterest• Invite all your friends to your Fan Page, mass invites. Same with LinkedIn et al• Post valuable content and pleasantries, interact with others• Foster interaction! (polls, surveys, sweepstakes, contests)• Don’t be lame or boring! Be positive and optimistic!
  • 8. Paid Advertising to Generate Inexpensive, Relevant Traffic• Look for niche keyword phrases - Google Keyword Tool• MSN Adcenter - cheaper clicks, go broad• Google Adwords retargeting - advanced technique, helps remarket to visitors leaving your site• Facebook Advertising - Find cheap affiliate niches, Advertise for Fans• eReleases.com - Online Press Releases - embed links to build SEO and saturate the organics
  • 9. Links in Your Email Signature• Gets clicks, fans, and followers• Add your Facebook Profile, Fan Page, Twitter, and LinkedIn to your signature• Wise Stamp - Gmail Chrome extension• Rapportive.com for Gmail - show you contacts social networks you can invite them.
  • 10. Forum Posting - with Signature Links Added• Builds inbound links• Gets click-throughs• Helps brand yourself/website on a niche forum• Makes friends and partnerships• http://forum.affiliatesummit.com• Join 5-10 well-ranking forums• Post like crazy!• Start topics and comment on topics• Make it part of your daily routine
  • 11. Blog Commenting• Builds inbound links• Time consuming to leave good comments but worth it• Gets clicks to your site• Make friends with the bloggers• Offer to exchange "blog roll" links with bloggers - good for SEO• Google Blog Search to find blogs to comment on. Google Alerts to have blog posts pushed to you as they hit the web.
  • 12. Good Learning Resources• Mashable.com - Leading source of social media information and news• StumbleUpon - suggests great websites in any niche• Experience Advertising Resource Articles• Fan/Follow authorities in search, social, affiliate• Avoid “affiliate systems” - basically anything supposed to teach you how to make money online as an affiliate for a fee.
  • 13. Thank you! Evan WeberEvan@ExperienceAdvertising.com cell: 954-662-8010

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