SEO Essentials


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Simple breakdown of the SEO process offered by local search marketing agency.

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SEO Essentials

  1. 1. Let Your Customers Find YouSEO Essentials
  2. 2. What is SEO?• The process of improving the visibility of a website or a webpage in search engines o Uses “organic” (unpaid) methods
  3. 3. Keyword Research• Keyword and competitive research analysis o We take the keywords you think are important and look at the actual traffic per keyword o For example:  More people search “advertising agencies” than “advertising agency”  They are looking for options rather than just one agency
  4. 4. Ranking Report• Before we touch your website we run reports for Google, Yahoo, and Bing to use as a control• After we work on optimizing your site we submit sitemaps to Google so it can crawl the site and run new reports• We then: o Run Reports o Review analytics
  5. 5. Ranking Reports Con’t• When the reports come back good we begin inbound link building o We use proprietary gray hat SEO automated software  This software publishes quality content (not spam) to thousands of blogs, forms, directories, article sites, PR sites, and other web properties pointing back to your site.  This mimics viral popularity as it pertains to Google’s keywords  Introduces the content slowly so that it doesn’t shock search engines
  6. 6. Ranking Reports Con’t• We do either Biweekly, Monthly, or Quarterly depending on your package• This gives us a reactive and proactive approach to improve rankings and protect the ones you already have
  7. 7. World Wide Web• All websites are connected, therefore they are called the world wide web• “Spiders” are sent out by search engines o Also called web crawlers, bots, et cetera o They scan your website for keywords• There are only two ways for spiders to enter your webpage:
  8. 8. The First Way:Is through a little invisible door in the upper left hand corner of your webpage
  9. 9. The Second Way: Is through text based links on other pages.When a spider comes across a text based link,it clones itself and sends that clone through the link to the other page. To accomplish thissuccessfully you need to create search friendly navigation and URL’s
  10. 10. Spiders• Cannot see visuals (images/flash) o They only see html• They read this text they same way you and I do: o Left to right o Top to bottom
  11. 11. Meta Page TitleThis is the firsttext spidersread when theyenter awebsite. Thisbecomes theheadline of theresults on theSearch EngineResults page.
  12. 12. Meta DescriptionThis is thesecond thingthe spidersees. It is notseen bypeople, but itdoes becomethe body of theresults on thesearch engineresults page.
  13. 13. HeadlineThis is the thirdthing the spidersees. This isthe text on thewebpage that iswritten in H1.The spider thenmoves on tothe content ofthe website.
  14. 14. Spiders Con’t• As the spider scans the page it looks for: o Keyword frequency o Other attributes that tell the search engine the page is important  Bold  Italics  Underlining  Bullets• It then sends info back to the search engine telling it what the page is about
  15. 15. SEO Essentials PackagesSEO Essentials Code and Content onlyUp to 15 pages and 30 KeywordsGuaranteed at least 3 page ones for investment $3,500SEO Essentials ProMonthly Proactive and reactive quality inbound link building and reportingUp to 15 pages and 30 KeywordsGuaranteed at least 10 page ones for investment $SEO