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Mobile Marketing and Geo Fencing
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Mobile Marketing and Geo Fencing


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Mobile Marketing and Geo Fencing presentation created by and uploaded by

Mobile Marketing and Geo Fencing presentation created by and uploaded by

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  • 1. FIRST SCREENIn 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market
  • 2. Second Screen •In 1992 the world was introduced to the “browser”featuring 26 live web pages. •Second Screen was born. •This has been the fastest growing and in most cases,most cost effective form of marketing for businesses ...until now ...
  • 3. Third Screen2008 saw the evolution of the “Third Screen”Immediately, 87% of American homes had at least one mobile web capable device in them including: oMobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
  • 4. With a new screenbrings new ways to market
  • 5. Always on, alwaysavailableMobile provides a means for brands to engage their consumers!Which not only builds brand equity but also refreshes their relationship with their customers.
  • 6. Mobile Marketing Techniques •Mobile Search •Location Based Services •SMS Text Message •QR/2D BarcodesMarketing •3D/Augmented Reality •Mobile Applications •Mobile Video •Mobile Gaming •Mobile Web Sites •Bluetooth Proximity andWifi
  • 7. Mobile Marketing is for your 20 percenters(the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association
  • 8. SMS is the workhorse ofmobile marketing
  • 9. Text MessageMarketing Methods •URL/Link Delivery •Text to Vote •Application Download •Text to Win •Mobile Coupons •Text to Screen •Mobile Donation •Mobile Alerts •Mobile Business Cards •Reminders
  • 10. QR CodesEvery business has the ability to use a QR Code in some fashion QR Codes can send customer to: •Mobile landing page •Video •Your social media sites •Map to your business •Exclusive coupons, discounts, or giveaways •Customer feedback form or email
  • 11. Is your business mobile friendly? •Can your consumers connect with you anytime anywhere? •By 2013, more people will access the internet via a mobiledevice than through a PC (Forrester Research) •Today 1 in 7 Google searches originate from a mobiledevice oGoogle estimates 1 in 4 searches will originate from a mobile device in 2012 •43% of Americans own a smart phone o(82.5 million users)
  • 12. Currently Less than 10% of web sites are mobile friendlyIf you have a Web site, you’re already in the mobile world — and the chancesare you’re making a terrible impression on your audience. Traditional web sites have WAY TOO MUCH content! Smart Phones have different browsers and screen sizesMobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)
  • 13. First Develop a Mobile Strategy •What do your customers or potential customers need from you when mobile? •B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment •You must strive to make their work related activities BETTER, FASTER & EASIER.
  • 14. Decision timeOnce you have created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML ORGet more advanced and create a mobile web app using advanced languages like HTML5 or JQuery
  • 15. Either way, you MUST include browser detection and redirect as part of your mobile web strategy.That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.
  • 16. Location Aware SMS •“GEO-FENCING” •Currently compatible with 90 % of all cellularphones in the United States oWorks with Verizon, AT&T, U.S. Cellular, and T-Mobile •When a location aware SMS subscriber is insidea geo-fence boundary during a campaign, an SMSalert can be triggered and sent directly to their cellphone automatically, based on their location
  • 17. •Geo-fencing and location aware SMS alerting softwarehas unlimited reach •A casino can create a geo-fencing boundary around itsproperty with the potential to run breakfast specials viaSMS alert from 6:00a-9:00a, Monday-Friday, a lunchspecial from 11:00a-1:00p Monday-Friday, and a happyhour special from 4:00p-7:00p on Fridays only •Location aware SMS alert subscribers would onlyreceive the push notifications during specific times if theyare within an approximate geographical range of the geo-fence
  • 18. Case Study •In 2010, 281.3 million people visited a U.S. National Park. In the event of an emergency, the U.S. Parks Service can send location aware SMS alerts to visitors, many of which who may be without electricity and modern conveniences, i.e. radios •Geo-fence messages can warn campers of an impending storm, or a near by bear sighting, potentially saving lives
  • 19. The future of marketing is here today! Is your business mobile ready?