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FIRST SCREENIn 1929, we were introduced to the “First Screen”    Still today, Television advertising is a tremendously eff...
Second Screen   •In 1992 the world was introduced to the “browser”featuring 26 live web pages.   •Second Screen was born. ...
Third Screen2008 saw the evolution of the “Third Screen”Immediately, 87% of American homes had at least one mobile web    ...
With a new screenbrings new ways to      market
Always on, alwaysavailableMobile provides a means for brands to                engage their consumers!Which not only build...
Mobile Marketing         Techniques                             •Mobile Search                             •Location Based...
Mobile Marketing is for your 20 percenters(the 20% of your customers that spend 80% of the money)                Mobile is...
SMS is the workhorse ofmobile marketing
Text MessageMarketing Methods                   •URL/Link Delivery •Text to Vote     •Application Download •Text to Win   ...
QR CodesEvery business has the ability to use a QR Code in some fashion            QR Codes can send customer to:         ...
Is your business       mobile friendly?  •Can your consumers connect with you anytime anywhere?  •By 2013, more people wil...
Currently Less than 10% of           web sites are mobile friendlyIf you have a Web site, you’re already in the mobile wor...
First Develop a Mobile Strategy     •What do your customers or potential customers need  from you when mobile?     •B2B Mo...
Decision timeOnce you have created a plan to take your web site mobile, you must decide:        To create a simple mobile ...
Either way, you MUST include browser detection and     redirect as part of your mobile web strategy.That means that when a...
Restaurants/Bars•QR Codes for free appetizers•Mobile Coupons•Mobile Gaming
Case Study          •T.G.I. Friday’s is using QR codes on the back of its children’s menus          •Approximately half of...
Case Study             Purpose               •Shows customers that they are             somewhat technically savvy        ...
Case Study      •Restaurant customers who scan the QR codes will be asked to key in their ZIP codes      •If there is a co...
Case Study     Launched Mobile Website in 2008It was slow and out     of dateThe new app:Makes the ordering process faster...
Case Study                •Pizza Hut used its PC Web site, YouTube,             Facebook, the App Store rankings and Twitt...
Case Study     Results:        •The Pizza Hut mobile commerce application is     driving sales in a major way          oLa...
MobileAdvertisingSystem.com   The future of marketing is here today!   Is your business mobile ready?   http://mobileadver...
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Mobile Marketing for Bars, Restaurants and Clubs

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Mobile Marketing for Bars, Restaurants and Clubs presentation created by http://3rdscreen.org and uploaded by http://mobileadvertisingsystem.com

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  • Mobile advertising on the rise ! Businesses are spending more money for mobile marketing in 2014 than in previous years http://baradvertising.blogspot.com
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Transcript of "Mobile Marketing for Bars, Restaurants and Clubs"

  1. 1. FIRST SCREENIn 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market
  2. 2. Second Screen •In 1992 the world was introduced to the “browser”featuring 26 live web pages. •Second Screen was born. •This has been the fastest growing and in most cases,most cost effective form of marketing for businesses ...until now ...
  3. 3. Third Screen2008 saw the evolution of the “Third Screen”Immediately, 87% of American homes had at least one mobile web capable device in them including: oMobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
  4. 4. With a new screenbrings new ways to market
  5. 5. Always on, alwaysavailableMobile provides a means for brands to engage their consumers!Which not only builds brand equity but also refreshes their relationship with their customers.
  6. 6. Mobile Marketing Techniques •Mobile Search •Location Based Services •SMS Text Message •QR/2D BarcodesMarketing •3D/Augmented Reality •Mobile Applications •Mobile Video •Mobile Gaming •Mobile Web Sites •Bluetooth Proximity andWifi
  7. 7. Mobile Marketing is for your 20 percenters(the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association
  8. 8. SMS is the workhorse ofmobile marketing
  9. 9. Text MessageMarketing Methods •URL/Link Delivery •Text to Vote •Application Download •Text to Win •Mobile Coupons •Text to Screen •Mobile Donation •Mobile Alerts •Mobile Business Cards •Reminders
  10. 10. QR CodesEvery business has the ability to use a QR Code in some fashion QR Codes can send customer to: •Mobile landing page •Video •Your social media sites •Map to your business •Exclusive coupons, discounts, or giveaways •Customer feedback form or email
  11. 11. Is your business mobile friendly? •Can your consumers connect with you anytime anywhere? •By 2013, more people will access the internet via a mobiledevice than through a PC (Forrester Research) •Today 1 in 7 Google searches originate from a mobiledevice oGoogle estimates 1 in 4 searches will originate from a mobile device in 2012 •43% of Americans own a smart phone o(82.5 million users)
  12. 12. Currently Less than 10% of web sites are mobile friendlyIf you have a Web site, you’re already in the mobile world — and the chancesare you’re making a terrible impression on your audience. Traditional web sites have WAY TOO MUCH content! Smart Phones have different browsers and screen sizesMobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)
  13. 13. First Develop a Mobile Strategy •What do your customers or potential customers need from you when mobile? •B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment •You must strive to make their work related activities BETTER, FASTER & EASIER.
  14. 14. Decision timeOnce you have created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML ORGet more advanced and create a mobile web app using advanced languages like HTML5 or JQuery
  15. 15. Either way, you MUST include browser detection and redirect as part of your mobile web strategy.That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.
  16. 16. Restaurants/Bars•QR Codes for free appetizers•Mobile Coupons•Mobile Gaming
  17. 17. Case Study •T.G.I. Friday’s is using QR codes on the back of its children’s menus •Approximately half of T.G.I. Fridays’ franchisee locations are currently using menus with QR codes. The other half will bring them in as they run out of older children’s menus. •Several companies are placing QR codes on menus that link to a coupon, a Web site or rich media content
  18. 18. Case Study Purpose •Shows customers that they are somewhat technically savvy •Engage customers •Produce more traffic to company’s Facebook page
  19. 19. Case Study •Restaurant customers who scan the QR codes will be asked to key in their ZIP codes •If there is a coupon offer attached with the QR code, users can email the coupon directly to themselves •Openings are at 25 to 32 percent •Restaurants and advertisers are provided with reports detailing the number of scans, time of day, region of scan and what code was scanned the most
  20. 20. Case Study Launched Mobile Website in 2008It was slow and out of dateThe new app:Makes the ordering process faster and easier Designed for an average age of 24 Fun customized experience Easy to navigate
  21. 21. Case Study •Pizza Hut used its PC Web site, YouTube, Facebook, the App Store rankings and Twitter to promote the application •Pizza Hut’s ecommerce framework relies on delivering online orders to 6,000-plus stores
  22. 22. Case Study Results: •The Pizza Hut mobile commerce application is driving sales in a major way oLast year the company announced $1 million in sales just via the application •Application has been downloaded more than 2 million times since launch
  23. 23. MobileAdvertisingSystem.com The future of marketing is here today! Is your business mobile ready? http://mobileadvertisingsystem.com
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