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Denver Boulder SEO | 3 Things You Can Do Today to Improve Your Online Visibility
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3 Things You Can Do Today to Improve Your Site's SEO and online visibility. General internet marketing educational presentation prepared by Denver Boulder SEO company Affinity Track.

3 Things You Can Do Today to Improve Your Site's SEO and online visibility. General internet marketing educational presentation prepared by Denver Boulder SEO company Affinity Track.

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  • 3 reasonsIt’s Google … they will continue to add incentiveThe page itself will be indexedGoogle Plus Page and Google Plus Local page will one day be merged.
  • 1. Do a search on Google+ to find the main page.2. You will need a Google login to get started.
  • To create a Google+ page for your business you’ll need to first create a personal Google+ pageLook for the ‘Pages’ icon along the left navigation. Follow the prompts to complete the information for your business.
  • 1. Here’s Affinity Track’s Google+ page

Denver Boulder SEO | 3 Things You Can Do Today to Improve Your Online Visibility Denver Boulder SEO | 3 Things You Can Do Today to Improve Your Online Visibility Presentation Transcript

  • 3 Things You Can Do Today to Improve Your Online Visibility 1624 Market Street, Denver, CO 80202 www.affinitytrack.com Ron McCoy, Director
  • #1 – Create a Google+ Page for Your Business
  • To Create A Google+ Business Page Go to the Google+ main page and Sign In or create a personal account. View slide
  • First Create A Personal Google+ PageOnce in Google+ select the ‘Pages” tab along the left column. View slide
  • Example Google+ Page
  • #2 – Add ‘Author Rich Snippets’ to Your Website
  • Adding “Author Rich Snippets” 2-Step Method1. Get A Google+ account for the author • List the website2. Add a hyperlink from the website page you want authorship credit for.
  • List Websites You Write For on Your Google+ Account
  • Add Markup Code (basically a link)To the Web Page You Want Authorship For
  • Get Markup Code1. Go to your Google+ personal profile page and copy the URL.
  • Get Markup Code (continued)https://plus.google.com/116025451085552202420/posts1. Remove “/posts”2. Replace with “?rel=author” to producehttps://plus.google.com/116025451085552202420?rel=author3. Add the markup code to your webpage
  • Check Your Work with Google’s Rich Snippets Testing Tool
  • #3 – Write Something. Put It Online.1. You can be tops in your field but if you don’t communicate that in writing and put it online a search engine won’t know it. • Your website (e.g., landing page) • Blog • Social media site (Facebook, Twitter, Google+, LinkedIn) • Third party website as “Guest Author”
  • What Do You Write About?1. Tips and best practices in your field2. How-tos3. Personal experiences, success stories4. The biggest challenges for your clients/customers5. Do an interview6. Client profiles7. Review something8. Talk about mistakes9. Make predictions10. Sponsor a contest or award11. Ask a question (e.g., what do you think about XYZ?)12. Comment on an industry article or current topic
  • Review 3 Things You Can Do Todayto Improve Your Online Visibility 1. Create a Google+ page for your business 2. Add “author rich snippets” to your website to display your picture in search engine results 3. Write something and publish it online.
  • 3 Things You Can Do Today to Improve Your Online Visibility 1624 Market Street, Denver, CO 80202 www.affinitytrack.com Ron McCoy, Director