ChallengeMuscleTech, a leading sports nutrition supplement brand,was losing market share to upstart competitors and dealin...
MuscleTech / Iovate Health SciencesResults• #1 Sports Nutrition Brand• 800,000+ Facebook Fans• 246% increase in post views...
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MuscleTech / Iovate Health Sciences Social Marketing

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Social audit, strategy, advertising and crisis planning case study detailing Affinitive’s work for MuscleTech.

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MuscleTech / Iovate Health Sciences Social Marketing

  1. 1. ChallengeMuscleTech, a leading sports nutrition supplement brand,was losing market share to upstart competitors and dealingwith misinformation about their products in a super-competitive market full of consumer distrust. With theambitious launch of a new line of products looming, theyneeded a concerted social media effort to reaffirmMuscleTech’s position as being THE authority in thebodybuilding space through a commitment to customerservice and galvanizing their customer base.SolutionWorking with brand, legal, and sales teams, acomprehensive social media strategy was implementedthat included education, communication protocols andcrisis planning, as well as audience development,promotions, and engagement strategies to reach andactivate their 18-34 year old male customer base. An onlineknowledge base was created to counter misinformationabout their products and provide answers to commoncustomer service questions. Both advocates and detractorswere engaged through product sampling initiatives to fosterfeedback and generate trial, reviews, and testimonials.MuscleTech / Iovate Health Sciences
  2. 2. MuscleTech / Iovate Health SciencesResults• #1 Sports Nutrition Brand• 800,000+ Facebook Fans• 246% increase in post views• New pre-workout supplementbecame #2 best-selling productwithin 60 days of launch• 25M+ impressions and 100% increasein engagement• 1.5M YouTube video viewsServices Provided• Social Media Audit• Social Media Strategy• Social Media Monitoring• Product Sampling• Influencer Outreach• Facebook Advertising• Social Media Crisis Planning

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